- Say Cheese! Domino's Front Page Exposure May Prove Ephemeral
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 9, 2010
Perhaps what's most fascinating about Todd Wasserman's story about Domino's being "collater ...
- Doctors Without Social Media Borders
The Social Graf, Erik Sass - Tuesday, November 9, 2010
There's a joke about socialized medicine in here somewhere: After lagging behi ...
- Walgreens CEO Says Retailer Wants To Own 'Well'
Around the Net In Brand Marketing, Thom Forbes - Monday, November 8, 2010
Greg Wasson, Walgreens president and CEO, says that the retailer is ...
- New World Pasta Launches Two Campaigns
Marketing Daily, Karlene Lukovitz - Friday, November 5, 2010
The new, all-digital campaign's "Healthy Ha!" theme plays off the brand's na ...
- Walgreens Offers Free Blood Glucose Testing
Marketing Daily, - Friday, November 5, 2010
Over the past two decades, the number of Americans living with diabet ...
- P&G's Always Launches Ovulation/Period App
Marketing Daily, - Thursday, November 4, 2010
Among other things, the app, which is a free download at t ...
- Digital Strategies For Revving The Metabolic Market
Marketing: Health, Jessica Brueggeman - Friday, November 5, 2010
As we explore the pharmaceutical digital marketing frontier of unlimited creativity a ...
- Some Docs Claim Genentech Rebates For Eye Drug Are Unethical
Around the Net In Brand Marketing, Thom Forbes - Thursday, November 4, 2010
Andrew Pollack breaks the story that Genentech, which is owned by t ...
- StrikeForce And Zemoga Team On Health And Pharma Accounts
Online Media Daily, Gavin O'Malley - Monday, November 1, 2010
To break further ground in the health vertical, New York-based digital marketi ...
- FDA Rejects Another Weight-Loss Drug, Vivus' Qnexa
Around the Net In Brand Marketing, Thom Forbes - Friday, October 29, 2010
The Food and Drug Administration rejected its third weight-loss drug this mont ...
- Industry To Implement Own Package Label System
Marketing Daily, Karlene Lukovitz - Thursday, October 28, 2010
Kellogg CEO David Mackay described the initiative as "a landmark step forwa ...
- Do Patients Want Pharma Involved In Social Media?
Marketing: Health, Chris Iafolla - Friday, October 29, 2010
Pharma has a unique ability, in fact a responsibility, to educate patien ...
- How The Lance Armstrong Foundation Became Livestrong
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 28, 2010
Chuck Salter takes a fascinating look at how Livestrong CEO Doug Ulm ...
- Diabetes Rates Will Skyrocket Without Heathier Diets, Exercise
Around the Net In Brand Marketing, Thom Forbes - Monday, October 25, 2010
Experts are projecting a rise in diabetes cases that is even high ...
- Healthline Launches In-Text Advertising
Online Media Daily, Mark Walsh - Monday, October 25, 2010
Extending its ad opportunities directly into content, Healthline Networks has added ...
- About To HIT The Fan
Marketing: Health, Sarah Larcker - Friday, October 22, 2010
What are the implications of widespread networked EMR adoption in the a ...
- UnitedHealth Will Reimburse Cancer Drugs At Cost
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 20, 2010
UnitedHealth Group today will announce a new program that reimburses oncologists ...
- J&J Recalls Another Lot Of Tylenol Because Of Musty Odor
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 19, 2010
Johnson & Johnson, which has recalled tens of millions of bottles ...
- Hyatt Unveils Hypoallergenic Rooms
Around the Net In Brand Marketing, Thom Forbes - Friday, October 15, 2010
...
- World's Largest Pharma Focus Group Conducted In September
Marketing: Health, Ted Smith - Friday, October 15, 2010
New sources of insight can illuminate previously hard-to-see needs in the populatio ...
- Report Suggests Food Label Naming Harmful Nutrients
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 14, 2010
...
- NYC's Anti-Soda Ads Hit Right In The Gut
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 12, 2010
A video produced for the New York City Health Department makes t ...
- CVS Caremark Bullish On Healthcare Reform
Marketing Daily, Sarah Mahoney - Friday, October 8, 2010
"We think this is a big opportunity for us," CVS Chairman/ C ...
- Marketers Among Those Offering Health Advice At Sharecare.com
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 7, 2010
Stuart Elliott reports that a new interactive social network on health a ...
- Walmart, Humana Launch 'Part D' Plan
Marketing Daily, - Friday, October 1, 2010
Walmart says it is partnering with insurance giant Humana to offer ...
- 37% Say Marketers Play Role In Childhood Obesity
Marketing Daily, Karlene Lukovitz - Thursday, September 30, 2010
For marketers, one of the clearest and most consistent takeaways from nutrition/health-relat ...
- Points To Ponder For Mayo Clinic's New Social Endeavor
Marketing: Health, Chad Capellman - Friday, October 1, 2010
While much of the initial announcement for the Social Media Health Netwo ...
- POM Suit Taking On FTC Re: Advertising Issues
Marketing Daily, - Tuesday, September 28, 2010
The suit, which contends that the FTC is attempting to encroach ...
- Not So Wonderful: FTC Calls POM Ads Deceptive
Marketing Daily, Karlene Lukovitz - Monday, September 27, 2010
"When a company touts scientific research in its advertising, the research mu ...
- Survey: Most Feel Helpless Over Healthcare Costs
Marketing Daily, - Monday, September 27, 2010
While most consumers do not fully understand Healthcare Reform, they do anticipa ...