- Study: Kids Think Cartoon Characters Make Food Taste Better
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 22, 2010
Arielle Levin Becker reports that there's nothing existential about the impact ...
- P&G's 'Life Goes Strong' Extends Program
Marketing Daily, - Monday, June 21, 2010
Procter & Gamble's Life Goes Strong social-media campaign for boomers via N ...
- Mintel: Plan Now For Coming Menu Transparency
Marketing Daily, Karlene Lukovitz - Friday, June 18, 2010
"There is a concern that healthy menu items may not sell, b ...
- Weighing In On Health: Marketing Behavior Change
Marketing: Health, Maryam Banikarim - Friday, June 18, 2010
How can we market health and wellness better and motivate change? T ...
- FDA Panel Won't Endorse Pill Said To Boost Women's Libido
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 17, 2010
A Food and Drug Administration staff report has recommended against approving ...
- Latisse Enlists Celebs To Support Make-A-Wish
Marketing Daily, Tanya Gazdik - Wednesday, June 16, 2010
Inspired by the tradition of blowing on a fallen eyelash to ma ...
- Emergen-C Uses Social Media For (Real) Sampling
Marketing Daily, Karlene Lukovitz - Tuesday, June 15, 2010
In its coming fiscal year starting in July, the brand will al ...
- Sara Lee CEO Recovering From Stroke
Marketing Daily, - Monday, June 14, 2010
In May, the company announced that Barnes was on temporary medical leav ...
- Kellogg Gets Pay-Off From Special K Reformulation, Social Media
Around the Net In Brand Marketing, Thom Forbes - Friday, June 11, 2010
As part of Brandweek's annual "Superbrands" reports, Elaine Wong takes a lo ...
- Who Buys Allergy Meds?
Marketing Daily, - Friday, June 11, 2010
Top 10 DMAs in which reside adults who bought allergy medications ...
- House Unveils Child Nutrition Legislation
Marketing Daily, Karlene Lukovitz - Thursday, June 10, 2010
Like the House bill, the Senate legislation contains an unprecedented agreement betwe ...
- Sunny Delight's Joint Elixir Proves Popular With Boomers
Around the Net In Brand Marketing, Thom Forbes - Thursday, June 10, 2010
Annual sales of Sunny Delight's Elations line of liquid supplements containing glucosami ...
- IOM Recommends Food Safety Centralization
Marketing Daily, Karlene Lukovitz - Wednesday, June 9, 2010
Many of the IOM report's recommendations -- including registration of food manufacturi ...
- Pfizer CEO Demands Healthcare Innovation
Marketing Daily, Karl Greenberg - Tuesday, June 8, 2010
"Those of us who are boomers, entering a period where we wi ...
- New Book On What Consumers Should And Shouldn't Drink
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 8, 2010
David Zinczenko, editor-in-chief of Men's Health, talks with Kai Ryssdal about h ...
- Pepsi Seeks Young Entrepreneurs For Pilot Program
Marketing Daily, Aaron Baar - Monday, June 7, 2010
"As it becomes more challenging to engage consumers, and as new [medi ...
- Kimberly-Clark's Depend In Prostate Effort
Marketing Daily, Karl Greenberg - Friday, June 4, 2010
Kimberly-Clark's Depend brand today launched the second year of "The Depend Campai ...
- Boston Consulting: Brand Marketers Must Respond To Megatrends
Around the Net In Brand Marketing, Thom Forbes - Friday, June 4, 2010
The brands that react most effectively to the 78 megatrends that Bost ...
- Who Buys Allergy Meds?
Marketing Daily, - Friday, June 4, 2010
Top 10 DMAs in which reside adults who bought allergy medications ...
- Check-ins For Check-ups: How To Corner The Local Market With Foursquare
Marketing: Health, Chad Capellman - Friday, June 4, 2010
Maintaining a presence on these new social platforms can provide a powerfu ...
- TNT, Curves' 'Woman Challenge' Push Health, Character Bonding
MediaDailyNews, Wayne Friedman - Tuesday, June 1, 2010
Looking to boost its female-driven drama in the important summer cable viewi ...
- Food Industry Campaigns Counter Research That Salt Is Unhealthy
Around the Net In Brand Marketing, Thom Forbes - Tuesday, June 1, 2010
The salt industry and the food companies it supplies are fighting ba ...
- What High School Politics Can Teach Us About Social Media
Marketing: Health, Sarah Larcker - Friday, May 28, 2010
Consider an analogy: It's your first day at a new high schoo ...
- MSN Taps Rodale For Wellness Site
Online Media Daily, Gavin O'Malley - Wednesday, May 26, 2010
MSN on Wednesday announced a partnership with Men's Health publisher Rodale ...
- Lays Promotes Potato Chip Using Many Farmers And Less Salt
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
...
- Dark Chocolate Makes Sweet 9% Comeback In '09
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 26, 2010
...
- Mintel: People Still Don't Understand Fiber
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
"The way men view fiber is a considerable obstacle for marketers ...
- CSPI Names 2010 'Xtreme Eating' Menu 'Winners'
Marketing Daily, Karlene Lukovitz - Tuesday, May 25, 2010
"For all the industry's rhetoric about providing consumers with 'choice,' the choic ...
- Industry, ANA Respond To Processed Meat Report
Marketing Daily, Karl Greenberg - Friday, May 21, 2010
Janet Riley, SVP and head of public affairs, at American Meat Institu ...
- Doc, I Need A Second Opinion About This Ad That I Saw
Marketing: Health, Ted Smith - Friday, May 21, 2010
One prescription for ensuring "safe" pharmaceutical advertising may be more Gov 2 ...