- Beef Expands Message, In Time For Grilling Season
Marketing Daily, Sarah Mahoney - Wednesday, May 19, 2010
Moving toward Memorial Day, the Beef Council will heavy-up its effort, wi ...
- Burgerville Receipts Provide Order's Nutrition Info
Marketing Daily, Karlene Lukovitz - Wednesday, May 19, 2010
In addition, they offer healthy hints, such as alternate menu selections wi ...
- A Look At The Economics In The Battle Over Soda Taxes
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 19, 2010
Economic columnist David Leonhardt takes a look at Coca-Cola and PespiCo's campai ...
- Stop Avoiding The Conversation
Engage:Moms, Stephanie Piche - Wednesday, May 19, 2010
Moms care about sustaining and improving their families financially; they want ...
- Food, Beverage Makers Pledge To Slash Calories
Marketing Daily, Karlene Lukovitz - Tuesday, May 18, 2010
In the latest move emphasizing that they're fully on board the anti-obesi ...
- Hospitals Try PSAs Before Spending On Ads
Around the Net In Brand Marketing, Thom Forbes - Tuesday, May 18, 2010
...
- Nintendo's Wii, Heart Association Team On Play
Marketing Daily, Aaron Baar - Monday, May 17, 2010
The partnership, which launched on Monday, includes putting the American Heart Association ...
- Heinz Ketchup Getting A Little Less Salty In Its Old Age
Around the Net In Brand Marketing, Thom Forbes - Monday, May 17, 2010
Heinz is reducing the salt content in its ketchup by about 1 ...
- PetSmart, GNC Partner For Pet Supplements
Marketing Daily, Tanya Gazdik - Friday, May 14, 2010
"I think it's a smart move, albeit not without some risk f ...
- New Lung Association PSAs Focus On Action
Marketing Daily, Aaron Baar - Thursday, May 13, 2010
The television, radio, print and out-of-home campaign goes about the difficult ta ...
- Getting Our Facts Straight About Pharma Marketing
Marketing: Health, Robert Kadar - Friday, May 14, 2010
The U.S. pharmaceutical industry has saved millions of lives and improved t ...
- FDA's Bad Ad Campaign Seeks Help From Health Care Providers
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 12, 2010
...
- Task Force Releases Obesity Recommendations
Marketing Daily, Karlene Lukovitz - Tuesday, May 11, 2010
Many of the core marketing recommendations largely reaffirm work or discussions alrea ...
- Gen Y, Health-Conscious Diners Key Opportunities
Marketing Daily, Karlene Lukovitz - Friday, May 7, 2010
Packaged Facts suggests marketers offer new menu items to create brand attachme ...
- Kim-Clark Veep Talks Turkey About Personal Care
Marketing Daily, Karl Greenberg - Thursday, May 6, 2010
"I came into K-C about two years ago starting on adult a ...
- Sunny Delight's Fruit2O Helps Fight Diabetes
Marketing Daily, - Thursday, May 6, 2010
The campaign, themed "Small Changes, Lifelong Results," will encourage individuals to pled ...
- Are You Ready For The Success Of Your Social Media Strategy?
Marketing: Health, Chad Capellman - Friday, May 7, 2010
If you're "just running" the outward-facing part of the social media equatio ...
- Mead Johnson's Flavored Toddler Formula Faces Outcry
Around the Net In Brand Marketing, Thom Forbes - Thursday, May 6, 2010
Some mommy bloggers and nutritionists are critically targeting Mead Johnson Nutrition's Enfagr ...
- Newly Introduced Congressional Bill Tackles Obesity
Marketing Daily, Karlene Lukovitz - Wednesday, May 5, 2010
Rick Wolford, chairman of GMA's board of directors and chairman, president a ...
- Industry, Media Launch Obesity-Fighting Platform
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
The new online initiative aims to encourage healthy-weight initiatives for children ...
- J&J Recall To Hurt Sales, Not Brand Image
Marketing Daily, Karl Greenberg - Tuesday, May 4, 2010
"Not all recalls are equal, and in this case, McNeil was proactiv ...
- Yelp-Like Social Media And Search Tools Move Into IAC's Health Site
Online Media Daily, Laurie Sullivan - Wednesday, May 5, 2010
Insider Pages, a Citysearch subsidiary and IAC operating unit, plans to relea ...
- J&J's Recall Has Parents Rethinking The Value Of Brand Names
Around the Net In Brand Marketing, Thom Forbes - Monday, May 3, 2010
Following Johnson & Johnson's voluntary recall of popular medicines such as Tyleno ...
- Can Even A Great Ad Campaign Make People Rethink 'Depend'?
Engage:Boomers, Stephen Reily - Monday, May 3, 2010
If flawless advertising can't help this category recreate itself in the min ...
- PepsiCo Veteran Dave Burwick Will Lead Weight Watchers Unit
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
Dave Burwick, who rose through the marketing ranks at PepsiCo and le ...
- Forget ROI, Think Return On Health
Marketing: Health, Chris Iafolla - Friday, April 30, 2010
Starting with the question "how will we make money?" and working yo ...
- IHOP Offers Cheesecake Pancake With Bacon, Eggs, Hash Browns
Around the Net In Brand Marketing, Thom Forbes - Thursday, April 29, 2010
IHOP has introduced "five-layer pancake stackers" -- a limited-time concoction that includ ...
- Survey: Schools Should Cut Pizza, Burgers, Nuggets
Marketing Daily, Karlene Lukovitz - Wednesday, April 28, 2010
Nearly two-thirds (63%) of parents of school-age children, and 55% of America ...
- Santa Clara County Bans Toys With High-Calorie Kids Meals
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
Happy Meal toys and other promotions that fast-food chains target to childr ...
- Magnum Condoms Running Lyric Contest In First Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 28, 2010
Church & Dwight's Magnum line of large condoms, which has never be ...