- Campbell Soup Is First Sponsor Of 'Healthy At NBCU'
Marketing Daily, - Wednesday, October 14, 2009
Campbell Soup Co. has signed on as the first sponsor of N ...
- South Of The Border
Research Brief, Jack Loechner - Thursday, October 15, 2009
According to the latest study from Ipsos, there are marked differences betwe ...
- Wal-Mart Steps Up To Tamiflu Shortage
Marketing Daily, Sarah Mahoney - Friday, October 9, 2009
While there is no shortage of Tamiflu capsules, the form usually prescrib ...
- FTC Plans Effort To Educate Kids About Advertising
Marketing Daily, Karl Greenberg - Monday, October 5, 2009
"The distinction between ads and other content is often blurred to t ...
- F&B's, Retailers Lead New Anti-Obesity Coalition
Marketing Daily, Karlene Lukovitz - Monday, October 5, 2009
An unprecedented coalition of more than 40 retailers, food and beverage manufacturer ...
- Aging Into Medicare
Engage:Boomers, Robin Raff - Monday, October 5, 2009
In addition to the fact that the healthcare system is not y ...
- Group Sues Bayer Over Selenium Claims
Marketing Daily, - Thursday, October 1, 2009
The Center for Science in the Public Interest has sued the Germ ...
- Coke Putting Calorie Information On Front Of Can
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
Coca-Cola says that it will place calories-per-serving and servings-per-container information on t ...
- GNC Prototype Triples Offerings, Expands Into Family Wellness
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 1, 2009
GNC, which has built its core business by focusing on selling nutrition ...
- Athlete's Performance Hires FSG To Sell Wellness Program
Marketing Daily, - Monday, September 28, 2009
Fenway Sports Group (FSG) has signed a partnership with Athletes' Performance ...
- GoodGuide Scrutinizes Ethical Hype Of 75,000 Products
Around the Net In Brand Marketing, Thom Forbes - Monday, September 28, 2009
A small band of venture-funded academics are systematically rating brands that ma ...
- Everlast Reaches Deal With 24 Hour Fitness
Marketing Daily, Karl Greenberg - Friday, September 25, 2009
Matt Cowan, VP of advertising and marketing at the New York compan ...
- Who's Trying To Quit Smoking?
Marketing Daily, - Friday, September 25, 2009
Top 10 DMAs in which reside adults who purchased medication to qu ...
- Coca-Cola, Other Mainstream Marketers Taking Kombucha Cure
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 24, 2009
Laraine Dave says a concoction made from black tea and sugar th ...
- Boxing Ref Cortez Helps Fight Prostate Cancer
Marketing Daily, Karl Greenberg - Friday, September 18, 2009
Joe Cortez, who was diagnosed with the disease in 2006, and h ...
- Soda Turns Into 'Oozing White Gelatinous Mounds'
Around the Net In Brand Marketing, Thom Forbes - Friday, September 18, 2009
A new public awareness campaign from the New York City Department ...
- Bausch & Lomb Touts Crystalens In Ad Push
Marketing Daily, - Wednesday, September 16, 2009
Bausch & Lomb is launching an ad campaign for a product f ...
- Obama Visits 'Letterman' To Push Health Care
MediaDailyNews, - Wednesday, September 16, 2009
To sell his health-care plan President Barack Obama is going a n ...
- Why Hormel's Jennie-O Brand Is Promoting Weight Loss
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 15, 2009
...
- Government Launches Food Recalls, Safety Site
Marketing Daily, - Friday, September 11, 2009
Health and Human Services and the U.S. Department of Agriculture have launch ...
- Dell Makes A Bigger Move Into Electronic Medical Records
Around the Net In Brand Marketing, Thom Forbes - Friday, September 11, 2009
...
- Retail Health Clinics Move To Treat Complex Illnesses
Around the Net In Brand Marketing, Thom Forbes - Thursday, September 10, 2009
...
- Walgreens Positions Itself As a One-Stop Community Resource
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 9, 2009
Walgreens yesterday introduced a campaign positioning it as a one-stop shopping destinati ...
- Who Ya Gonna Call ?
Research Brief, Jack Loechner - Friday, September 4, 2009
According to a new study on Teen Health Perceptions from the Scarborou ...
- Look To Family Healthcare
Engage:Hispanics, Cynthia Nelson - Thursday, September 3, 2009
With over 25% of births in the U.S to Spanish-speaking parents, the ...
- A Search Newcomer Aims High
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, September 2, 2009
Meet Netbase, an enterprise-facing software and search company that, according to analy ...
- Restaurants Look For Ways To Attract The Kiddies
Around the Net In Brand Marketing, Thom Forbes - Tuesday, September 1, 2009
Not only are chain restaurants dangling "kids-eat-free" deals in front of recession-batter ...
- Dueling Drugstores Fight For Flu Shots
Marketing Daily, Sarah Mahoney - Monday, August 31, 2009
Both initiatives come at a time when flu awareness is high, ev ...
- Financial Status Changes Exaggerate Food Buys
Marketing Daily, Karlene Lukovitz - Monday, August 24, 2009
Moreover, premium consumers who are significantly -- rather than just somewhat ...
- Campbell Intros Reduced-Sodium Tomato Soup
Marketing Daily, - Saturday, August 22, 2009
Campbell Soup has introduced a reduced-sodium (480 mg per serving) version ...