- Kraft, Polly-O String Cheese Team With Crayola
Marketing Daily, Karlene Lukovitz - Monday, July 16, 2012
Between July and October, the string cheese brands are featuring limited-edition packagi ...
- Non-Personal Promotion Wanted: Dead Or Alive?
Marketing: Health, Michael Golub - Tuesday, July 17, 2012
Consider the two ends of the pharmaceutical promotion spectrum: On one e ...
- Kimberly-Clark Launches Poise Feminine Wellness
Raw, Karl Greenberg - Tuesday, July 17, 2012
Kimberly-Clark is launching the Poise Feminine Wellness line, a new line ...
- Quizzical Looks From ACA Ruling Don't Look To Let Up Any Time Soon
Marketing: Health, Chad Capellman - Tuesday, July 10, 2012
I didn't watch the recent reports on the Supreme Court's ruling ...
- Trojan, Healthguru.com Team For Sex Series
Online Media Daily, Gavin O'Malley - Monday, July 9, 2012
As its bold brand name suggests, Trojan has never been shy abo ...
- Beverage Industry In Major Campaign Vs. N.Y. Restrictions
Marketing Daily, Karlene Lukovitz - Monday, July 2, 2012
The beverage industry has launched a no-holds-barrred campaign to stop New Yo ...
- New Cargill System to Help Food Makers Reduce Sodium
Marketing Daily, Karlene Lukovitz - Tuesday, July 3, 2012
Cargill has introduced a new ingredients system designed to help food make ...
- Social Is Good Medicine For Healthcare Marketers
Marketing: Health, Reggie Bradford - Tuesday, July 3, 2012
When consumers think of healthcare, unfortunately what probably comes to mind mo ...
- Stock Prices Mixed After Healthcare Ruling
Marketing Daily, Tanya Gazdik - Friday, June 29, 2012
Hospital stocks rose sharply Thursday after the Supreme Court ruling on healthca ...
- Patients Want EHealth And Personal Attention
Research Brief, Jack Loechner - Friday, June 29, 2012
According to the The Accenture Connected Health Pulse Survey, 2012, 90% ...
- 24 Hour Fitness Joins USA Basketball
Around the Net In Brand Marketing, Karl Greenberg - Thursday, June 28, 2012
The national fitness club chain becomes an official partner of USA Hoo ...
- CNN.com has a "Dewey Defeats Truman" moment
Raw, Erik Sass - Thursday, June 28, 2012
Whoops! CNN.com published a banner headline saying the Supreme Court had stru ...
- Walgreens Offers Free HIV Testing
Marketing Daily, Sarah Mahoney - Tuesday, June 26, 2012
And in 138 additional stores, it is publicizing the free testing, usi ...
- What Do Patients Really Want?
Marketing: Health, Daniella Koren - Tuesday, June 26, 2012
In today's fast-shifting patient-centric world, do we know what patients with serio ...
- Study: Slow Progress In Kids' Cereal Marketing
Marketing Daily, Karlene Lukovitz - Friday, June 22, 2012
While cereal makers have improved the nutritional quality of most cereals market ...
- AMA Is Of Two Opinions About GMOs
Marketing Daily - Top of the News, Thom Forbes - Friday, June 22, 2012
The American Medical Association sent a somewhat mixed message regarding genetically engineer ...
- Philly's Next On Walgreens' List
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, June 19, 2012
Downtown Philadelphia will be the site for Walgreens' next Well Experience flagsh ...
- Red, White And Boomer - Presidential Election 2012
Engage:Boomers, Nancy Shonka Padberg - Monday, June 18, 2012
Politicians and the media's attention will be on consumers ages 47-67 (Ba ...
- Everybody's Dishing On BK's Bacon Sundae
Marketing Daily - Top of the News, Thom Forbes - Monday, June 18, 2012
If the lesson of Burger King's introduction of a 510-calories Bacon Sund ...
- Taking Grass Roots Global
Marketing: Health, Elizabeth Elfenbein - Friday, June 15, 2012
"Grass roots" and "going global"-two terms that not so long ago we ...
- McCann Health Pledges $5 Mil To Prevent Childhood Deaths
MediaDailyNews, Fern Siegel - Thursday, June 14, 2012
John Cahill, global CEO of McCann Health, announced his agency's $5 milli ...
- San Francisco AIDS Foundation Taps Attik
Marketing Daily, Karl Greenberg - Tuesday, June 12, 2012
The cross-media marketing campaign, "Many Shades of Gay," includes a mobile- a ...
- Legacy's Truth Campaign Back On Tour
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
The grassroots program, which begins June 16 at the Salt Lake Ci ...
- Shriners Hospitals For Children Launches Campaign
Marketing Daily, Karl Greenberg - Monday, June 11, 2012
Shriners Hospitals for Children, a network of non-profit pediatric care facilities specializi ...
- Coca-Cola: Sugary Drinks Won't Fatten
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 11, 2012
Coca-Cola swung back at New York Mayor Michael Bloomberg's efforts to lim ...
- Ford Warriors Are 'Models of Courage'
Marketing Daily, Karl Greenberg - Friday, June 8, 2012
The 11 cancer survivors, "Models of Courage," will appear in videos, ad ...
- Mickey Mouse Is Disney's Health Label
Around the Net In Brand Marketing, Karl Greenberg - Friday, June 8, 2012
Disney has banned junk-food advertising during children's programming. But it also wan ...
- Marketing To Cyborgs
Marketing: Health, Craig Douglass, Brendan Gallagher - Friday, June 8, 2012
This past March at the South By Southwest festival in Austin, Texa ...
- Neurosurgeons Put Down Knives Pick Up Bats
Raw, Karl Greenberg - Friday, June 8, 2012
Neurosurgeons, in a sense, play softball for a living. So it ki ...
- Health-Focused Search Engine Results Confusing
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, June 6, 2012
Searching and researching information to purchase a car or an iPad isn ...