- Nearly Half of Hispanic Consumers Watch Mobile Video; More Active Digitally Than General Population
VidBlog, Daisy Whitney - Thursday, October 11, 2012
New figures from the Interactive Advertising Bureau released yesterday in its "Digit ...
- Univision Taps Internet Broadcasting To Monetize Station Sites
MediaDailyNews, David Goetzl - Tuesday, October 9, 2012
Internet Broadcasting, the multipurpose firm that has provided a technological backbone f ...
- Ram Bends Third Dimension In New Ads
Marketing Daily, Karl Greenberg - Monday, October 8, 2012
Chrysler's Ram rolled out Monday its second major national campaign since t ...
- For Latinos, TV Viewing Is Family Affair
MediaDailyNews, Steve McClellan - Friday, October 5, 2012
A new study unveiled by Spanish-language network Telemundo indicates that 90% ...
- Univision Taps Mandala As EVP
MediaDailyNews, David Goetzl - Friday, October 5, 2012
Univision has named ex-Telemundo executive Steve Mandala as an executive vice preside ...
- Spanish-language Political Ads Get Small Slice
Around the Net In Media, Phyllis Fine - Thursday, October 4, 2012
The touted year of the Hispanic voter may not have been ful ...
- Hispanics, Tablets And The 'Mobile First' Imperative
Engage:Hispanics, Jose Villa - Thursday, October 4, 2012
One of the benefits of being in the advertising business is y ...
- Univision Names Ciurana President Of Programming, Content
MediaDailyNews, Fern Siegel - Friday, September 28, 2012
Univision named Alberto Ciurana president of programming and content. ...
- Marketers: Hispanics Influence Non-Latinos In Brand Choice
MediaDailyNews, Steve McClellan - Thursday, September 27, 2012
A new WPP, Experian study finds Hispanics are influencing non-Hispanics -- particular ...
- Azteca America Signs With Rentrak
MediaDailyNews, David Goetzl - Wednesday, September 26, 2012
Following Univision, lower-profile Hispanic-targeted network Azteca America has signed for Rentrak dat ...
- Viacom Americas Ups 2 Execs
MediaDailyNews, Fern Siegel - Monday, September 24, 2012
Viacom International Media Networks The Americas announced today that Fernando Gaston, current ...
- ANA Names Nominees For Multicultural Excellence
Marketing Daily, Karl Greenberg - Sunday, September 23, 2012
General Motors and its agency LatinWorks, Kraft Foods North America and Mcgar ...
- Obama, Romney Tie For Univision 'Candidate' Ratings
MediaDailyNews, David Goetzl - Friday, September 21, 2012
Many say President Obama should do far better with Hispanics at t ...
- Does Social Media Have A Bad Romance With Latinos?
Engage:Hispanics, Ali Curi - Thursday, September 20, 2012
The Latino romance with social media has been a passionate one. We' ...
- Honda Exclusive Auto Sponsor Of Hispanic Award Show
Marketing Daily, Karl Greenberg - Wednesday, September 19, 2012
Part of Honda's new campaign for the 2013 Accord is a partnersh ...
- Allstate Helps Latinos Reach Educational Goals
Marketing Daily, Aaron Baar - Tuesday, September 18, 2012
Even as the Hispanic market continues to grow in the United State ...
- Time Warner Cable Taps La Comunidad For Hispanic Campaign
MediaDailyNews, David Goetzl - Tuesday, September 18, 2012
After launching its "Enjoy Better" campaign earlier this year, Time Warner Cab ...
- Lexus Sponsors Latino Special On HBO
Marketing Daily, Karl Greenberg - Friday, September 14, 2012
The series, which begins on Sept. 24 on HBO and HBO Lati ...
- A-Rod Pitches Visa RushCard In Spanish
Around the Net In Brand Marketing, Karl Greenberg - Friday, September 14, 2012
Alex Rodriguez, who is set to make $19M this season with t ...
- Mediabrands Hires Suarez As President Of World Markets
MediaDailyNews, Steve McClellan - Thursday, September 13, 2012
IPG Mediabrands has appointed Andrea Suarez as its new president of wor ...
- How To Keep Up With The Fast-Changing Hispanic Market
Engage:Hispanics, Lee Vann - Thursday, September 13, 2012
I spend a lot of time keeping up with the ever-changing Hispan ...
- Comcast Targets Hispanics With Triple-Play Package
MediaDailyNews, David Goetzl - Tuesday, September 11, 2012
Comcast said it is launching a Hispanic-targeted triple-play package, offering international calli ...
- Latino Market Holds Key For Credit Issuers
Marketing Daily, Tanya Gazdik - Thursday, September 6, 2012
Latino consumers are a bright spot in an otherwise dreary picture f ...
- Missing Ingredient Is User Experience
Engage:Hispanics, Jose Villa - Thursday, September 6, 2012
User experience (UX) design is a rapidly growing and integral discipline ...
- Minorities Prefer Internet Radio In Cars, Tablets
MediaDailyNews, Erik Sass - Friday, August 31, 2012
Hispanics and African-Americans are more likely to tune in to Internet rad ...
- Hispanics Emerge As Core C-Store Consumer
Around the Net In Brand Marketing, Karl Greenberg - Friday, August 31, 2012
The core convenience store customer is male, between the ages of ...
- Telemundo Nabs Top Sponsors For 'Premios'
MediaDailyNews, David Goetzl - Thursday, August 30, 2012
Telemundo said it inked Allstate, Caress and Volkswagen as top-line sponsors f ...
- Spanish-language Television Upfront And Fall Season Discourse
Engage:Hispanics, Stephanie Da Costa - Thursday, August 30, 2012
According to Nielsen's 2012 National Universe estimates of Hispanic HH's 2+, 53. ...
- Nestle Pure Life Promo Aims To Engage Latina Moms
Marketing Daily, Karlene Lukovitz - Wednesday, August 29, 2012
Nestle Pure Life has launched a new online promotion designed to enga ...
- Univision Books Obama, Romney For TV Events
MediaDailyNews, David Goetzl - Friday, August 24, 2012
Univision has secured two events, one with each presidential candidate, to discu ...