- Why Investments In Hispanic TV May Not Pay Off
Around the Net In Media, Phyllis Fine - Friday, December 14, 2012
While "entertaining America’s Hispanics has become a big business," with major med ...
- Chernin Group Invests In MiTu Network
Online Media Daily, Fern Siegel - Thursday, December 13, 2012
The Chernin Group is leading an early investment round in MiT, ...
- Why Content Marketing Makes Sense
Engage:Hispanics, Lee Vann - Thursday, December 13, 2012
Now that social media has become an integral part of most people ...
- Defining Hispanic Millennials' Food Preferences
Marketing Daily, Karlene Lukovitz - Tuesday, December 11, 2012
Millennials, aged 22 to 35, make up fully 65% of the U. ...
- Conde Nast, Hearst, Reach Out To Latina Market
Around the Net In Media, Phyllis Fine - Tuesday, December 11, 2012
"Condé Nast and Hearst Corp. are going head-to-head to get a c ...
- Mexican-born: A Glimpse Into The Future Of The Market
Engage:Hispanics, Jose Villa - Thursday, December 6, 2012
Recently, we were given something of a unique Hispanic marketing assignment: devel ...
- Badillo Named, VP Programming For Viacom's Tr3s
MediaDailyNews, Fern Siegel - Tuesday, December 4, 2012
Viacom International Media Networks named Maria Badillo as vice president of programmi ...
- ESPN Airs BCS Games In Spanish
MediaDailyNews, Fern Siegel - Tuesday, December 4, 2012
ESPN Deportes will carry 2013 college football post-season bowl games in Span ...
- CNN Plans Spanish-Language News
MediaDailyNews, Erik Sass - Tuesday, December 4, 2012
CNN is planning to launch a new Spanish-language news service next yea ...
- Man Hunt: Telefutura Is Transformed Into UniMas
MediaDailyNews, Wayne Friedman - Monday, December 3, 2012
Another young-skewing Spanish-language network is getting a new name, as well ...
- Revenue Generator: Univision Expands Outbrain Alliance
Online Media Daily, Gavin O'Malley - Thursday, November 29, 2012
Giving Outbrain access to a larger swath of the U.S. Hispanic marke ...
- Pepsi Sponsors Global Latin Music-Star Concert
Marketing Daily, Karlene Lukovitz - Monday, November 26, 2012
The event will mark the first time that Pepsi's U.S. Hispanic a ...
- Mobiles Hyperactive In Store
Research Brief, Jack Loechner - Tuesday, November 27, 2012
According to the JiWire Q3 Mobile Audience Insights Report, examining consumers' increas ...
- Honda Launches Humorous Year-End Campaign
Marketing Daily, Karl Greenberg - Tuesday, November 20, 2012
Honda is joining the year-end sales mix with "Happy Honda Days." T ...
- NBCU's Yaccarino Shakes Up Sales, Telemundo
MediaDailyNews, Wayne Friedman - Thursday, November 15, 2012
A few months after ascending to the top advertising position as preside ...
- My Telenovela Is Not My Mom's Telenovela
Engage:Hispanics, Ali Curi - Thursday, November 15, 2012
The cultural gap between parents and their offspring is an age-old clic ...
- Pizza Patron Runs Program With Pepsi
Around the Net In Brand Marketing, Karl Greenberg - Monday, November 12, 2012
Pizza Patron is running a co-branded promotion, "Ponte La Diez" or "We ...
- Online Shopping Is Up For Grabs This Holiday Season
Engage:Hispanics, Lee Vann - Thursday, November 8, 2012
Now that the election is over, our TV, computer and mobile scree ...
- Dunkin' Donuts Partners With Universal Music
Marketing Daily, Tanya Gazdik - Wednesday, November 7, 2012
Dunkin' Donuts is partnering with Universal Music Latin Entertainment. As part ...
- Univision JV Moves Toward Launch, Disappointing Upfront
MediaDailyNews, David Goetzl - Friday, November 2, 2012
Univision and ABC News are looking to launch their Miami-based network ...
- The 2012 Election & Hispanics
Engage:Hispanics, Jose Villa - Thursday, November 1, 2012
Today is Nov. 1, 2012, and the big 2012 election is on ...
- The ANA Announces Multicultural Excellence Winners
Marketing Daily, Karl Greenberg - Tuesday, October 30, 2012
The ANA 2012 Multicultural Excellence Award Grand Prize winners were announced ...
- Building Brand Loyalty: It's Not Just About ROI
Engage:Hispanics, Juan Aceves - Thursday, October 25, 2012
I recently returned from visiting my father in Mexico City, the pla ...
- But You Don't Look Latino...
Engage:Hispanics, Ali Curi - Monday, October 22, 2012
A few weeks back, I was having lunch with a friend ...
- Univision Revamps Logo To Reflect Dynamic Community
MediaDailyNews, David Goetzl - Thursday, October 18, 2012
Univision is renovating its logo. CEO Randy Falco said it is ...
- Correction: IPG Sponsors Hispanic Media Panel
MediaDailyNews, Steve McClellan - Monday, October 15, 2012
Correction: In a story in the Oct. 15 issue of Media Dai ...
- Marketers Slow To Embrace Hispanic Digital Media
Online Media Daily, Steve McClellan - Friday, October 12, 2012
While 16% of the U.S. population is currently Latino, only 1% ...
- MySpace's Success May Hinge On Young, English-Speaking Hispanics
Engage:Hispanics, Lee Vann - Thursday, October 11, 2012
The recently launched new MySpace features a slick design, horizontal scrolling, a ...
- ABC News, Univision Join Forces In Miami
MediaDailyNews, David Goetzl - Wednesday, October 10, 2012
The joint ABC News/Univision English-language news and lifestyle network targeting Hispanics wi ...
- IAB: Hispanic Audience Active Online, On Mobile
Online Media Daily, Mark Walsh - Wednesday, October 10, 2012
A new study by the Interactive Advertising Bureau indicates that Latinos ha ...