Tag results for "hispanics"
- Tecate Goes Younger, Bicultural For U.S.Tecate will sponsor performances by Latin techno-pop group Moenia, Mexican metal ro ...
- It's Time To Question Everything We Think We KnowWhenever someone first gets involved in Hispanic marketing, they inevitably come acro ...
- It's Time to Get PersonalWhat makes us Hispanics special? Well, many things. But one thing ...
- Univision's Ad Showing Ups Revs 10%Strong advertising gains helped Univision Communications add nearly 10% to its reven ...
- More Latinos See Themselves As BiculturalWith more than half the population of many U.S. cities who a ...
- Post Foods Ups Univision 'Premio' SupportPost Foods is increasing its TV branded entertainment efforts around Univision's high-rat ...
- New Milk Board Campaign: The Natural RozeremThe effort, via Huntington Beach, Calif.-based advertising partner Grupo Gallegos, centers ...
- MetLife To Sponsor World Baseball ClassicMetLife has inked a multipart deal to sponsor next month's World Baseba ...
- InBev Finesses Modelo DealAnheuser-Bush InBev changed the terms of its proposed $20.1 billion acquisition ...
- It's Time For Brands To Join The Social RevolucionThere are countless brands out there asking themselves the following question: ...
- The Impact of Immigration Reform On MarketingThere is much talk these days about the possibility of comprehensive immigrati ...
- VRTC Named AOR For Puerto Vallarta Travel AccountVRTC has been named agency of record for Puerto Vallarta, Mexico. ...
- Other Key Considerations When Planning Marketing CampaignsIn a previous article, "Allocating Latino Marketing Budgets With Projections," we start ...
- ESPN, Univision Secure Agreement WIth Mexican TeamsPotentially giving ESPN more exposure to Hispanic audiences, the company has reach ...
- Discovery U.S. Hispanic Hits Record QuarterDiscovery en Espanol and Discovery Familia hit their best numbers in t ...
- Hispanics More Interested In 'Social Care'New research from Nielsen suggests U.S. Hispanics have a greater interest ...
- Jump Or Climb Out A Window? ... Depends On The TranslationI recently read a book by Jonas Jonasson, translated from Swedish in ...
- InterMedia Merges Spanish Media, Forms HemisphereIn a move that may portend more M&A activity in Spanish-language medi ...
- Telemundo Taps Rosen As EVP, Ad SalesSenior Starcom MediaVest executive Mike Rosen is moving to NBCUniversal's Telemundo Medi ...
- Hispanics More Interested In 'Social Care'New research from Nielsen suggests U.S. Hispanics have a greater intere ...
- Cisneros' Acquisition Of Adsmovil Claims To Cast Largest Pan-American Mobile Ad NetClaiming to establish the largest mobile ad network that spans the Nor ...
- Allocating Marketing Budgets With ProjectionsThe rapid growth of the Hispanic American consumer segment has been wide ...
- Red Lobster Launches First Spanish-Language CampaignTaglined "Disfruta un Mar de Sabores" ("Enjoy a Sea of Flavors"), t ...
- Online Publishers Double Down on Facebook A lot has changed since I first reported on how Hispanic onli ...
- Army Uses Stories To Boost Minority Officer Corps Facing requirements to increase minority representation in its officer corps, the U. ...
- Marketing Insights: Some Things I've Been Noticing When you're in business -- whether it's selling cars or building houses ...
- Ram Rolls Into 2013Chrysler's Ram truck division is doing something right, particularly in the uber-competiti ...
- Comcast Launches Xfinity LatinoComcast is rolling out Xfinity Latino, an updated group of video produc ...
- Study Says Hispanics Favor QSR Hispanic customers tend to visit quick service restaurants more often and spe ...
- Comcast Launches Xfinity LatinoComcast has launched Xfinity Latino, a suite of products and services develop ...
