- Wendy's New Twist, Pretzel Buns, Tests Well
Marketing Daily - Top of the News, Thom Forbes - Thursday, May 30, 2013
It may not be the solution to its low ranking among Hispan ...
- Fox Deportes Studios Launches, Creates New Shows
MediaDailyNews, Erik Sass - Wednesday, May 29, 2013
U.S. media companies are muscling up with original content to reach t ...
- Chevrolet Cleats Up For L.A. Galaxy Sponsorship
Marketing Daily, Karl Greenberg - Tuesday, May 28, 2013
The site, via digital agency Sanborn Media Factory, uses a tile-style form ...
- Philly Reaps Rewards Of Research, Multiple Channels
Marketing Daily, Karlene Lukovitz - Tuesday, May 28, 2013
Since 1997, when GPTMC launched its first marketing efforts, Philadelphia and "t ...
- Mobile Important For Hispanic Shoppers
Marketing Daily, Aaron Baar - Thursday, May 23, 2013
According to the survey, 16% of Hispanic consumers use their mobile devic ...
- The Latino M-Shopping Advantage
MoBlog, Steve Smith - Friday, May 24, 2013
There is even more evidence this week of what marketers should ha ...
- Ad Council Raises Autism Awareness
MediaDailyNews, Erik Sass - Tuesday, May 21, 2013
The Ad Council has partnered with Autism Speaks and two agencies, BBDON ...
- JLo Named NuvoTv's Chief Creative Officer
Around the Net In Media, Phyllis Fine - Thursday, May 16, 2013
Actress/singer Jennifer Lopez will serve as Latino-targeted cable network NuvoTV’s new chi ...
- Univision, Telemundo Tout Gains
MediaDailyNews, Wayne Friedman - Wednesday, May 15, 2013
With the broadcast network season close to ending, many mid- and smaller-siz ...
- ESPN Deportes Unveils New App, Soccer Shows
MediaDailyNews, Steve McClellan - Wednesday, May 15, 2013
Hispanic-targeted ESPN Deportes unveiled its new app, ESPN Sync, at its upfro ...
- Generational Shift In Hispanic Response To Ads
Around the Net In Media, Phyllis Fine - Wednesday, May 15, 2013
Targeting Hispanics in advertising is a trillion-dollar business. But it's more nuanc ...
- Sony Produces Hispanic Spinoff Of 'Breaking Bad'
MediaDailyNews, Fern Siegel - Monday, May 13, 2013
Sony Pictures Television and Teleset will produce an original series adaptation ...
- ESPN To Marketers: Our Networks Key To Reaching Hispanic Men
MediaDailyNews, Steve McClellan - Monday, May 13, 2013
On the eve of its upfront presentation to advertisers, ESPN has issu ...
- Univision Positions Net As One-Stop Shopping To Reach Hispanics, Unveils 30 New Shows
MediaDailyNews, Steve McClellan - Friday, May 10, 2013
Univision unveiled 30 new shows today in advance of its formal upfro ...
- Telemundo Launches Fluency, Producing More Hispanic Content Cross-Platform
MediaDailyNews, Erik Sass - Thursday, May 9, 2013
The U.S. Hispanic population is burgeoning, and so are its viewing option ...
- Upscale Segment: Young, Entrepreneurial And Online ...
Engage:Hispanics, Lee Vann - Thursday, May 9, 2013
The Association of Hispanic Advertising Agencies and Nielsen just released an insightf ...
- Kraft Mac & Cheese Launches New Hispanic Creative
Marketing Daily, Karlene Lukovitz - Thursday, May 2, 2013
Having scored a hit with the Hispanic campaign it launched last yea ...
- Marketing Conferences And The State Of The Industry
Engage:Hispanics, Jose Villa - Thursday, May 2, 2013
I go to my fair share of conferences, from digital marketing ...
- No Need To Feel Intimidated By Market's Supposed Complexity
Engage:Hispanics, JP Theberge - Thursday, April 25, 2013
Some pundits make the case that the Hispanic community is more ...
- Tecate Targets Spanish-Dom U.S. Men
Marketing Daily, Tanya Gazdik - Wednesday, April 24, 2013
Tecate is launching two tongue-in-cheek campaigns targeting Spanish-dominant men in the U.S ...
- State Farm Sponsors Telemundo's Latin Music Awards
MediaDailyNews, David Goetzl - Tuesday, April 23, 2013
State Farm will return for the fifth year in a row ...
- Latin Actor 'Seduces' In Bilingual Pepsi Next Videos
Marketing Daily, Karlene Lukovitz - Monday, April 22, 2013
William Levy, a star among Spanish-speaking audiences worldwide through soap operas, reali ...
- Tecate Bows Spanish-Language Campaign Targeting Men
MediaDailyNews, Erik Sass - Monday, April 22, 2013
Tecate, the Mexican beer brand owned by Heineken, is targeting Hispanic m ...
- Univision's getTV To Air Sony Classic Movies
MediaDailyNews, David Goetzl - Monday, April 22, 2013
Univision's owned-and-operated stations will offer an English-language network as a digital subchanne ...
- A Fourth of Americans Age 6 to 34 Are Hispanic
Research Brief, Jack Loechner - Tuesday, April 23, 2013
According to a new report from Experian Marketing Services, the largest racial/ethn ...
- Telemundo's 'Mundo' Drives GM Product Placement
MediaDailyNews, David Goetzl - Thursday, April 18, 2013
A Telemundo online series touted as a branded entertainment vehicle will aga ...
- Televisa's Galavision Creates 'Caleidoscopio' Identity
MediaDailyNews, Wayne Friedman - Wednesday, April 17, 2013
Televisa's Galavision in Mexico is making alterations to the Spanish-language TV netwo ...
- Taco Bell TV Ad Captures 'First Kiss'
Marketing Daily, Karlene Lukovitz - Tuesday, April 16, 2013
Taco Bell's latest TV ad, for its new Cool Ranch Doritos Loc ...
- What The Narrowing Digital Divide Means
Engage:Hispanics, Lee Vann - Thursday, April 11, 2013
Good news, the digital divide is closing for Hispanics. The Pew Hispan ...
- Beech-Nut, Goya Team On Hispanic Baby Food Line
Marketing Daily, Karlene Lukovitz - Tuesday, April 9, 2013
The introduction of Beech-Nut Goya Baby Food reflects the stats: One-fourth ...