Tag results for "hispanics"
- NUVOtv Signs SMG Multicultural Upfront Deal NUVOtv, the English-language cable network for Latinos, has inked a "charter" upfro ...
- Bacardi Campaign Hits Theaters, With Mobile ElementBacardi, which launched its integrated "Vivimos! ("We live!") marketing campaign late la ...
- Univision To Launch Health Care Ad CampaignLooking to address what will be a key group for the n ...
- You Want Me To Fit WHAT Into 30 Seconds?The jury may still be out on whether advertising to Hispanics ...
- U.S. Ad Spend Holds, Cable And Spanish-Language TV RiseU.S. advertising spending in the first quarter of 2013 was virtually t ...
- Radio, Newspaper Revenues Dip2013 isn't bringing any respite for traditional media, with radio and newspap ...
- Pandora Premieres Is Music To T-Mobile's EarsAs Pandora moves to compete with other streaming music services, T-Mobile h ...
- Upscale Latinos Seen As The New BoomersAccording to Nielsen and the Association of Hispanic Advertising Agencies, 15 milli ...
- 'Sell' In Both Languages To Account For BiasesTwo Harvard professors published an interesting study a while back in t ...
- Nissan Opens Door To Versa Launch Nissan started taking the message to the Web this month with ...
- Univision, 'Variety' Team For Original ContentReflecting the growing size and importance of the U.S. Hispanic market, ...
- You'll Find Hispanic Viewers On SmartphonesA study from Centris says in the past month, 62% of Hispan ...
- Univision Expects 15% Upfront Gain, Could See $2.1BUnivision is on pace to gain 15% in upfront dollar volume th ...
- Why Spanish Will Always Be Critical For Reaching This Demographic OnlineBack in 2011, I wrote a piece outlining "5 Reasons for Usi ...
- Inside The New Mainstream: How To Target Your Message Across CulturesMarketers need to move beyond a traditional multicultural approach to hyper-target consume ...
- Flores Named VP Hispanic Marketing, Sales For Sirius XMSirius XM Radio named Frank Flores as vice president of Hispanic marketi ...
- How Digital Is Changing This MarketIt's hard to find anyone who doesn't agree that Hispanics are o ...
- Upscale Hispanics Increase Size, Spending PowerThe "upscale" portion of the U.S. Hispanic consumer segment is growing ...
- UFC To Launch Spanish Network The Ultimate Fighting Championship will launch a Spanish-language network in Latin Ameri ...
- Walmart Can Do Better With Hispanic ShoppersThe Hispanic shopper who goes to Walmart goes for the value ...
- Wendy's New Twist, Pretzel Buns, Tests WellIt may not be the solution to its low ranking among Hispan ...
- Fox Deportes Studios Launches, Creates New ShowsU.S. media companies are muscling up with original content to reach t ...
- Chevrolet Cleats Up For L.A. Galaxy SponsorshipThe site, via digital agency Sanborn Media Factory, uses a tile-style form ...
- Philly Reaps Rewards Of Research, Multiple ChannelsSince 1997, when GPTMC launched its first marketing efforts, Philadelphia and "t ...
- Mobile Important For Hispanic ShoppersAccording to the survey, 16% of Hispanic consumers use their mobile devic ...
- The Latino M-Shopping AdvantageThere is even more evidence this week of what marketers should ha ...
- Ad Council Raises Autism AwarenessThe Ad Council has partnered with Autism Speaks and two agencies, BBDON ...
- JLo Named NuvoTv's Chief Creative OfficerActress/singer Jennifer Lopez will serve as Latino-targeted cable network NuvoTV’s new chi ...
- Univision, Telemundo Tout GainsWith the broadcast network season close to ending, many mid- and smaller-siz ...
- ESPN Deportes Unveils New App, Soccer ShowsHispanic-targeted ESPN Deportes unveiled its new app, ESPN Sync, at its upfro ...
