- ESPN Deportes Radio Gets Spanish-Language NFL Rights
MediaDailyNews, Erik Sass - Wednesday, October 2, 2013
ESPN Deportes Radio has signed a deal giving it Spanish-language broadcast rad ...
- 242 Million Listeners On Radio Weekly
Research Brief, Jack Loechner - Friday, September 27, 2013
According to the Arbitron highlights from its National Radio Listening Report, radio ...
- How To Create Brand Advocates: Hispanics' Lure To Loyalty Programs
SearchBlog, Laurie Sullivan - Friday, September 27, 2013
Understanding the nuances of the Hispanic market such as online buying behavio ...
- What To Do At A Wedding
Engage:Hispanics, Juan Aceves - Thursday, September 26, 2013
Imagine Saturday night in Williamsburg, Brooklyn: All the restaurants, shops, and bustli ...
- How's That Again? CutCue Aims to Tell Advertisers If Their Commercials Send the Wrong Message Overseas
VidBlog, P.J. Bednarski - Wednesday, September 18, 2013
"Will it play in Peoria" has been replaced, or should be, ...
- ESPN Deportes Debuts ESPN Sync App
Online Media Daily, Fern Siegel - Thursday, September 12, 2013
ESPN Deportes debuted ESPN Sync -- the first Spanish-language web-based app duri ...
- Brands Can Look To Government To Respond To Hispanic Mobile Users
Engage:Hispanics, Lee Vann - Thursday, September 12, 2013
Study after study has confirmed that U.S. Hispanics are embracing mobile devic ...
- ADamigo Launches Ad Marketplace Hispanic Businesses
Real-Time Daily, Tyler Loechner - Tuesday, September 10, 2013
ADamigo, an ad platform with a focus in the Hispanic advertising industr ...
- Agencies Bow 2 New Hispanic Digital Services
MediaDailyNews, Erik Sass - Friday, September 6, 2013
If any trend has more upside than digital marketing and Hispanic marketin ...
- Everybody Loves Biculturals
Engage:Hispanics, Jose Villa - Thursday, September 5, 2013
It seems whenever the conversation turns to the Hispanic market, everybody focus ...
- NBC Partners With Electus To Develop Telenovelas
MediaDailyNews, David Goetzl - Tuesday, September 3, 2013
NBC has an arrangement with Electus to develop a trio of novela ...
- Hispanic Shoppers Rule Back-to-School
Engage:Hispanics, - Tuesday, September 3, 2013
If you didn't notice this year, there's something that's changing about t ...
- Telemundo Taps Sarathy To Head Research
MediaDailyNews, David Goetzl - Wednesday, August 28, 2013
As it looks to bolster its digital offerings, Telemundo has tapped Lat ...
- Different Ethnic Groups Overlap Brand Preference, But Auto Stands Alone
MediaDailyNews, Erik Sass - Wednesday, August 28, 2013
Ethnic groups can share brand likes, but the most diversity in ethn ...
- Headway Digital Announces DSP/DMP Integration, Focuses On Latin America And US Hispanics
Real-Time Daily, Tyler Loechner - Thursday, August 29, 2013
Headway Digital, a global trading desk and one of the leading demand-si ...
- Spanish, The Divine Language
Engage:Hispanics, Juan Aceves - Thursday, August 22, 2013
The latest research suggests that even though more Hispanics than ever befo ...
- JCPenney's Turnaround: Focus on Hispanics, Social Media
Marketing Daily, Jeri Smith - Thursday, August 22, 2013
As the industry waits to see what JCPenney's next move will ...
- Telemundo Looks For Vine To Bear Fruit
MediaDailyNews, David Goetzl - Wednesday, August 14, 2013
Telemundo will integrate Vine, the Twitter app that allows users to crea ...
- Quaker Launches Hispanic Moms Destination
Marketing Daily, Karlene Lukovitz - Friday, August 9, 2013
PepsiCo's Quaker Oats unit has partnered with Univision Communications Inc. to laun ...
- Viva La Latinas! They Are Driving The Online Market
Engage:Hispanics, Lee Vann - Thursday, August 8, 2013
When it comes to the online Hispanic market, Latinas are in t ...
- Hispanic Agency Orci Launches COR For General Multicultural Market
MediaDailyNews, Erik Sass - Tuesday, August 6, 2013
Orci, a Hispanic ad agency founded in 1986, officially announced the laun ...
- Kraft Mac & Cheese Launches Hispanic TV Campaign
Out to Launch, Amy Corr - Wednesday, August 7, 2013
KRAFT launched a series of Spanish-language TV spots promoting its Mac &am ...
- Report Underscores Latinas' Consumer Power
Marketing Daily, Karlene Lukovitz - Monday, August 5, 2013
Female Hispanics, or Latinas, are an increasingly powerful force in driving t ...
- Marketing Premium Brands
Engage:Hispanics, Jose Villa - Thursday, August 1, 2013
Premium brands, whether they are traditional luxury brands in the fashion catego ...
- Discovery Familia Launches Experiential Marketing Campaign
MediaDailyNews, Erik Sass - Wednesday, July 31, 2013
Discovery Familia is targeting Hispanic mothers and children with a new experienti ...
- Dish Taps Havas As Digital Agency
Online Media Daily, Aaron Baar - Wednesday, July 31, 2013
Satellite TV company Dish has selected Havas Worldwide in Chicago as i ...
- Univision Radio Host Accused of Sexual Harassment
MediaDailyNews, Erik Sass - Tuesday, July 30, 2013
Eddie Sotelo, who was one of the most popular Spanish-language radio hos ...
- TV, Digital Boost Univision Earnings
MediaDailyNews, Wayne Friedman - Friday, July 26, 2013
TV and digital revenues boosted Univision to double-digit growth for its second-quart ...
- With The ACA, Are You Ready To Engage Hispanics?
Marketing: Health, Eric Talbot - Thursday, July 25, 2013
When we look at those who ride the wave of major mark ...
- More Hispanics Getting News In English
MediaDailyNews, Erik Sass - Wednesday, July 24, 2013
Univision's decision earlier this week to cancel its popular Spanish-language morning sho ...