- NBC Partners With Electus To Develop Telenovelas
MediaDailyNews, David Goetzl - Tuesday, September 3, 2013
NBC has an arrangement with Electus to develop a trio of novela ...
- Hispanic Shoppers Rule Back-to-School
Engage:Hispanics, - Tuesday, September 3, 2013
If you didn't notice this year, there's something that's changing about t ...
- Telemundo Taps Sarathy To Head Research
MediaDailyNews, David Goetzl - Wednesday, August 28, 2013
As it looks to bolster its digital offerings, Telemundo has tapped Lat ...
- Different Ethnic Groups Overlap Brand Preference, But Auto Stands Alone
MediaDailyNews, Erik Sass - Wednesday, August 28, 2013
Ethnic groups can share brand likes, but the most diversity in ethn ...
- Headway Digital Announces DSP/DMP Integration, Focuses On Latin America And US Hispanics
Real-Time Daily, Tyler Loechner - Thursday, August 29, 2013
Headway Digital, a global trading desk and one of the leading demand-si ...
- Spanish, The Divine Language
Engage:Hispanics, Juan Aceves - Thursday, August 22, 2013
The latest research suggests that even though more Hispanics than ever befo ...
- JCPenney's Turnaround: Focus on Hispanics, Social Media
Marketing Daily, Jeri Smith - Thursday, August 22, 2013
As the industry waits to see what JCPenney's next move will ...
- Telemundo Looks For Vine To Bear Fruit
MediaDailyNews, David Goetzl - Wednesday, August 14, 2013
Telemundo will integrate Vine, the Twitter app that allows users to crea ...
- Quaker Launches Hispanic Moms Destination
Marketing Daily, Karlene Lukovitz - Friday, August 9, 2013
PepsiCo's Quaker Oats unit has partnered with Univision Communications Inc. to laun ...
- Viva La Latinas! They Are Driving The Online Market
Engage:Hispanics, Lee Vann - Thursday, August 8, 2013
When it comes to the online Hispanic market, Latinas are in t ...
- Hispanic Agency Orci Launches COR For General Multicultural Market
MediaDailyNews, Erik Sass - Tuesday, August 6, 2013
Orci, a Hispanic ad agency founded in 1986, officially announced the laun ...
- Kraft Mac & Cheese Launches Hispanic TV Campaign
Out to Launch, Amy Corr - Wednesday, August 7, 2013
KRAFT launched a series of Spanish-language TV spots promoting its Mac &am ...
- Report Underscores Latinas' Consumer Power
Marketing Daily, Karlene Lukovitz - Monday, August 5, 2013
Female Hispanics, or Latinas, are an increasingly powerful force in driving t ...
- Marketing Premium Brands
Engage:Hispanics, Jose Villa - Thursday, August 1, 2013
Premium brands, whether they are traditional luxury brands in the fashion catego ...
- Discovery Familia Launches Experiential Marketing Campaign
MediaDailyNews, Erik Sass - Wednesday, July 31, 2013
Discovery Familia is targeting Hispanic mothers and children with a new experienti ...
- Dish Taps Havas As Digital Agency
Online Media Daily, Aaron Baar - Wednesday, July 31, 2013
Satellite TV company Dish has selected Havas Worldwide in Chicago as i ...
- Univision Radio Host Accused of Sexual Harassment
MediaDailyNews, Erik Sass - Tuesday, July 30, 2013
Eddie Sotelo, who was one of the most popular Spanish-language radio hos ...
- TV, Digital Boost Univision Earnings
MediaDailyNews, Wayne Friedman - Friday, July 26, 2013
TV and digital revenues boosted Univision to double-digit growth for its second-quart ...
- With The ACA, Are You Ready To Engage Hispanics?
Marketing: Health, Eric Talbot - Thursday, July 25, 2013
When we look at those who ride the wave of major mark ...
- More Hispanics Getting News In English
MediaDailyNews, Erik Sass - Wednesday, July 24, 2013
Univision's decision earlier this week to cancel its popular Spanish-language morning sho ...
- Study: More Latinos Follow News In English
Around the Net In Media, Phyllis Fine - Wednesday, July 24, 2013
More U.S. Hispanics are following the news in English, with 82% sayi ...
- SMG Taps Burger King Digital Chief For Latin America
Online Media Daily, Joe Mandese - Monday, July 22, 2013
Starcom MediaVest Group has appointed Diego Fernandez-Martin senior vice president-managing director f ...
- Kmart Pushes Urban Boundaries With BTS Ads
Marketing Daily, Sarah Mahoney - Wednesday, July 17, 2013
While "Ship my pants" tested Kmart shoppers' taste tolerance for scatological hum ...
- Major Sponsors Return To Back Univision's 'Premios Juventud'
MediaDailyNews, David Goetzl - Tuesday, July 16, 2013
A quartet of sponsors are returning to Univision's youth awards show lat ...
- Big Media Captures The English-preferring Online Market
Engage:Hispanics, Lee Vann - Thursday, July 11, 2013
In January 2012, I wrote a piece on how digital publishers we ...
- Wendy's Uses Tweets In Songs; Taps Nick Lachey
Marketing Daily, Karlene Lukovitz - Wednesday, July 10, 2013
Now that the burger, which features a soft-pretzel bun, is being official ...
- Dodge Borrows Pitbull To Pitch Dart To Gen Y
Marketing Daily, Karl Greenberg - Thursday, July 11, 2013
The Spanish/English ad campaign features the artist whose handle is the na ...
- Under Armour 'Ready For August'
Marketing Daily, Karl Greenberg - Monday, July 8, 2013
Under Armour is extending its largest-ever global campaign, "I Will", with ...
- Healthcare And The Exchanges
Engage:Hispanics, Jose Villa - Friday, July 5, 2013
In the coming months, implementation of significant portions of the Affordable Ca ...
- Coca-Cola Campaign Celebrates Mexican Soccer Team
Marketing Daily, Karlene Lukovitz - Tuesday, July 2, 2013
Other elements of the campaign include "Plaza Coca-Cola," a year-round events progr ...