- Ex-Univision Exec Heads Hemisphere Media Ad Sales
MediaDailyNews, Fern Siegel - Thursday, October 24, 2013
Hemisphere Media Group, a pure-play U.S. media company targeting the Hispanic TV/cab ...
- Domain Names Drop Latin Limitations
Around the Net In Online Marketing, Gavin O'Malley - Thursday, October 24, 2013
Truly going global, the Internet Corporation for Assigned Names and Numbers (ICAN ...
- The Latinspired Strategy: A Novel Way to Capitalize On The Bigger Latin Opportunity
Engage:Hispanics, Arturo Nava - Thursday, October 24, 2013
Everybody in the marketing world that hasn't been living under a ro ...
- Telemundo Media Kicks Off TV Everywhere Via App
Online Media Daily, Fern Siegel - Tuesday, October 22, 2013
Telemundo Media, aproducer of Spanish-language prime time content for global audiences, announc ...
- Nesquik Teams With Boys & Girls Clubs
Marketing Daily, Karlene Lukovitz - Tuesday, October 22, 2013
The programs, which reinforce the importance of kids engaging in fun, physic ...
- NUVOtv Names Masse EVP, Marketing
MediaDailyNews, Fern Siegel - Monday, October 21, 2013
NUVOtv, an English-language entertainment network created for the Modern Latino audience, nam ...
- ABC, Univision Launch Fusion For Millennial Hispanics
MediaDailyNews, Erik Sass - Monday, October 21, 2013
ABC has joined forces with Univision to launch a new cable a ...
- Slacker Bows 6 Univision Stations
MediaDailyNews, Erik Sass - Friday, October 18, 2013
Slacker is bolstering its content offerings for Hispanic listeners with six n ...
- Why Mobile Should Be At The Heart Of Latino Consumer Marketing
Mobile Marketing Daily, Joseph Farrell - Monday, October 21, 2013
For any brand that is serious about engaging with Hispanic consumers, mobi ...
- PepsiCo's New Marketing Mindset
Marketing Daily, Ken Beaulieu - Wednesday, October 16, 2013
Carlos Saavedra, director of culture marketing at PepsiCo Beverages America and ...
- Walmart Plans Biggest Black Friday Ever
Marketing Daily, Sarah Mahoney - Tuesday, October 15, 2013
The world's largest retailer is vowing to have its loudest fourth quart ...
- Univision Forms Venture to Launch Flama, a New YouTube Channel
Around the Net in Video, P.J. Bednarski - Tuesday, October 15, 2013
Univision Communications has formed a joint venture with digital media produc ...
- Mondelez Launches Multi-Year Soccer Sponsorships
Marketing Daily, Karlene Lukovitz - Friday, October 11, 2013
The timing of Mondelez's soccer initiatives reflects the sport's unprecedented popularity ...
- T-Mobile, Shakira Shake Up Telecom
Marketing Daily, Aaron Baar - Thursday, October 10, 2013
"This brand likes to do things differently, and shake things up," Pet ...
- Major League Baseball Hits A 'Jonron' With Online Hispanics
Engage:Hispanics, Lee Vann - Thursday, October 10, 2013
Earlier this week, Venezuelan Jos Lobatn and Dominican Juan Uribe were t ...
- Steve Hall: Adrants Blogger And.....Sexist Pig?
Mediapsssst, Richard Whitman - Thursday, October 10, 2013
That was the charge leveled by a number of readers after ...
- ConAgra, Kraft Expand Marketing Partnerships
Marketing Daily, Karlene Lukovitz - Tuesday, October 8, 2013
In a rare, ongoing partnership between two major food makers, ConAgra Food ...
- Pepsi Taps Tr3s For 'Vive Hoy' Campaign
MediaDailyNews, Erik Sass - Friday, October 4, 2013
Pepsi has joined forces with Tr3s, MTV's music and lifestyle channel f ...
- Telemundo Prez Romano Exits
MediaDailyNews, Wayne Friedman - Friday, October 4, 2013
Senior executive changes at NBCUniversal continue -- this time at Telemundo. Emil ...
- English-only Hispanic Advertising
Engage:Hispanics, Jose Villa - Thursday, October 3, 2013
Almost all Hispanic advertising shares one thing - the Spanish language. Hispan ...
- ESPN Deportes Radio Gets Spanish-Language NFL Rights
MediaDailyNews, Erik Sass - Wednesday, October 2, 2013
ESPN Deportes Radio has signed a deal giving it Spanish-language broadcast rad ...
- 242 Million Listeners On Radio Weekly
Research Brief, Jack Loechner - Friday, September 27, 2013
According to the Arbitron highlights from its National Radio Listening Report, radio ...
- How To Create Brand Advocates: Hispanics' Lure To Loyalty Programs
SearchBlog, Laurie Sullivan - Friday, September 27, 2013
Understanding the nuances of the Hispanic market such as online buying behavio ...
- What To Do At A Wedding
Engage:Hispanics, Juan Aceves - Thursday, September 26, 2013
Imagine Saturday night in Williamsburg, Brooklyn: All the restaurants, shops, and bustli ...
- How's That Again? CutCue Aims to Tell Advertisers If Their Commercials Send the Wrong Message Overseas
VidBlog, P.J. Bednarski - Wednesday, September 18, 2013
"Will it play in Peoria" has been replaced, or should be, ...
- ESPN Deportes Debuts ESPN Sync App
Online Media Daily, Fern Siegel - Thursday, September 12, 2013
ESPN Deportes debuted ESPN Sync -- the first Spanish-language web-based app duri ...
- Brands Can Look To Government To Respond To Hispanic Mobile Users
Engage:Hispanics, Lee Vann - Thursday, September 12, 2013
Study after study has confirmed that U.S. Hispanics are embracing mobile devic ...
- ADamigo Launches Ad Marketplace Hispanic Businesses
Real-Time Daily, Tyler Loechner - Tuesday, September 10, 2013
ADamigo, an ad platform with a focus in the Hispanic advertising industr ...
- Agencies Bow 2 New Hispanic Digital Services
MediaDailyNews, Erik Sass - Friday, September 6, 2013
If any trend has more upside than digital marketing and Hispanic marketin ...
- Everybody Loves Biculturals
Engage:Hispanics, Jose Villa - Thursday, September 5, 2013
It seems whenever the conversation turns to the Hispanic market, everybody focus ...