- Toyota Creates Diversity Agency Group
Marketing Daily, Karl Greenberg - Wednesday, December 18, 2013
Toyota Motor Sales U.S. has for years used Conill Advertising, Burrell Communication ...
- Univision Taps MiTu Network For Short-Form Video
MediaDailyNews, Erik Sass - Tuesday, December 17, 2013
Univision has struck a deal with MiTu to create short-form Spanish-language conte ...
- Azteca America Launches Free App
MediaDailyNews, Fern Siegel - Monday, December 16, 2013
Azteca America has launched a free app for Android and iOS devic ...
- Telemundo Streams Movies From Drama Fever
MediaDailyNews, Fern Siegel - Monday, December 16, 2013
NBCU's Telemundo, which airs Spanish-language fare, has signed a licensing deal wi ...
- HSN, Univision Join Forces to Capture Online Shopping Carts
Engage:Hispanics, Lee Vann - Thursday, December 12, 2013
This holiday season, millions of Hispanics will turn to the Internet ...
- Wooing Latinas, Macy's To Introduce Thalia Line
Marketing Daily, Sarah Mahoney - Monday, December 9, 2013
In an effort to boost its appeal to Latina fashionistas, Macy's sa ...
- Millennials: Opportunity Amidst The Hype?
Engage:Hispanics, Jose Villa - Thursday, December 5, 2013
As in the general market, more and more Hispanic marketing attention ...
- Coke Zero Contest Winners, Metallica Hit Antarctica
Marketing Daily, Karlene Lukovitz - Wednesday, December 4, 2013
The winners were chosen through a contest in which residents of Argentin ...
- Hispanics Shop Online More Than General Population
Online Media Daily, Erik Sass - Tuesday, December 3, 2013
U.S. Hispanics over-index in a number of key digital behaviors, showing themselv ...
- NNN Names Petran West Coast Sales Director
MediaDailyNews, Fern Siegel - Tuesday, December 3, 2013
Steve Petran has been named West Coast sales director for the Newspap ...
- NUVOtv Signs Mario Lopez For Development Deal
MediaDailyNews, Erik Sass - Friday, November 29, 2013
NUVOtv, an English-language cable TV network targeting bicultural U.S. Hispanics, has sign ...
- The Issue Of Defining A 'Target'
Engage:Hispanics, Juan Aceves - Friday, November 29, 2013
It seems like an increasingly segmented classification of Hispanics is more th ...
- Hispanics More Likely to Use Digital Coupons
MediaDailyNews, Erik Sass - Monday, November 25, 2013
U.S. Hispanics are more likely to use digital coupons than the U. ...
- National Hispanic Media Alliance Launches
MediaDailyNews, Erik Sass - Monday, November 18, 2013
A new industry organization, The National Hispanic Media Alliance, has launched wi ...
- Hispanic Marketers Wonder If Repurposing TV Ads, Or Creating New Ones Is the Way to Go
Around the Net in Video, P.J. Bednarski - Friday, November 15, 2013
Like the general population, online video is getting huge in the Hispan ...
- Univision, HSN Unveil Boutique Univision
MediaDailyNews, Erik Sass - Thursday, November 14, 2013
Univision has formed a partnership with HSN called "Boutique Univision, una tien ...
- Hispanic Affinity Cluster Opens Opportunities For Brands And Facebook
Engage:Hispanics, Lee Vann - Thursday, November 14, 2013
Last week Facebook announced the launch of a new Hispanic affinity cluste ...
- SBS Bows Aire Radio Networks
MediaDailyNews, Erik Sass - Wednesday, November 13, 2013
Spanish Broadcasting System has launched Aire Radio Networks to create and distribu ...
- Cultural Divide: Insight Into Hispanic Moms
Engage:Moms, Patti Minglin - Wednesday, November 13, 2013
According to a recent study from The Mom Complex, a unit ...
- Honey Bunches Of Oats Creates Music Video, Sweeps
Marketing Daily, Karlene Lukovitz - Tuesday, November 12, 2013
The integrated campaign targets both the general and Hispanic markets. Its goa ...
- Facebook's Miami Office Will Service Agencies, Hispanic Users
Online Media Daily, Mark Walsh - Thursday, November 7, 2013
Facebook has opened a Miami office under its Latin America sales he ...
- Multicultural, Total Market, Cross-cultural - What Does It All Mean?
Engage:Hispanics, Jose Villa - Thursday, November 7, 2013
There has been a pivot in the last five years to ...
- McKinsey: Retailers Need To Evolve Faster
Marketing Daily, Sarah Mahoney - Thursday, November 7, 2013
Certainly, e-commerce is a huge factor. But it's not that simple, a ...
- Mattel Changes Tactics To Reach Millennial Latinos
Marketing Daily, Sarah Mahoney - Tuesday, November 5, 2013
Themed "Toy Feliz," the company says it's an effort to create ...
- Batanga Launches Private Hispanic RTB Exchange For Web, Mobile
Real-Time Daily, Tyler Loechner - Tuesday, November 5, 2013
Batanga Media has announced the launch of a private programmatic exchange, dubb ...
- Observations On Generation Z
Engage:Hispanics, Juan Aceves - Thursday, October 31, 2013
When I ask my son what nationality he thinks he is, h ...
- 'National Journal,' Fusion Team For 'Next America' Project
MediaDailyNews, Fern Siegel - Wednesday, October 30, 2013
National Journal's "Next America" project and Fusion will jointly produce political, econom ...
- Aging In Place - In Spanish, It's Called 'The Extended Family'
Engage:Boomers, Alina Navarini - Monday, October 28, 2013
If you think of "aging in place" as a new phenomenon, y ...
- New Research Predicts How Newly Insured Hispanics Will Influence The Healthcare System
Marketing: Health, Eric Talbot - Monday, October 28, 2013
For those in the healthcare industry, the anticipation of what the Affordab ...
- Univision Posts Q3 Net Loss: TV Up, Digital Down
MediaDailyNews, Wayne Friedman - Friday, October 25, 2013
Univision Communications had a mixed financial picture for its third-quarter results ...