- Ram Rocks Hispanic Market With Juanes
Marketing Daily, Karl Greenberg - Tuesday, February 25, 2014
The new spot features Juanes' new single, "La Luz," from his n ...
- Univision Taps Ooyala For TV Everywhere Platform
MediaDailyNews, Erik Sass - Tuesday, February 25, 2014
Univision has selected Ooyala to help power its new TV Everywhere initiativ ...
- Dannon 'Lego Movie' Mobile Promo Employs SMS
Marketing Daily, Karlene Lukovitz - Monday, February 24, 2014
The sweeps campaign, for the brand's new Danimals Greek Yogurt Superstars lin ...
- Growing Hispanic Population Requires Brands To Rethink Search, Social Marketing
SearchBlog, Laurie Sullivan - Tuesday, February 25, 2014
California Governor Gerry Brown estimates in his annual state budget summary th ...
- Hispanics Lead Stats In Social Media Usage
The Social Graf, Erik Sass - Tuesday, February 25, 2014
The evidence keeps piling up, as more studies confirm that U.S. Hispani ...
- Nissan's Marx Presses The Social Accelerator
Marketing Daily, Karl Greenberg - Saturday, February 22, 2014
"We see social media as an amplifier -- an accelerant," Nissan Nor ...
- Dr Pepper, Telemundo Media Launch Multiplatform 'Unico" Campaign
MAD, Larissa Faw - Thursday, February 20, 2014
Interpublic's Deutsch LA is the creative agency that conceived and developed t ...
- Hispanic Consumers Are Social Media Catalysts
Marketing Daily, Karl Greenberg - Thursday, February 20, 2014
The study, based on about four months of data on social med ...
- Kraft In Push To Simpler, 'Real' Ingredients
Marketing Daily, Karlene Lukovitz - Thursday, February 20, 2014
"For more and more people, the foods they eat and how th ...
- Hispanics Over-Index On Social Media Use
The Social Graf, Erik Sass - Friday, February 21, 2014
Hispanics are more likely to use social media than the rest ...
- Dr Pepper's Santos TV Spot Quickly Pulls 98K+ Views
Marketing Daily, Karlene Lukovitz - Tuesday, February 18, 2014
Romeo Santos, the lone Latino in this year's campaign, is featured ...
- Latinamadre.com Targets Acculturated Hispanic Moms
MediaDailyNews, Erik Sass - Monday, February 17, 2014
Over the last few years, marketers have been paying more attention ...
- Univision: Revs Click In TV, Dial Down For Radio, Digital
MediaDailyNews, Wayne Friedman - Thursday, February 13, 2014
Univision posted better TV revenue in its fourth-quarter 2013 period -- b ...
- Coca-Cola's Controversial Super Bowl Ad Connects With Online Latinos
Engage:Hispanics, Lee Vann - Thursday, February 13, 2014
Overlooked in the media firestorm is the connection the multi-cultural theme h ...
- Why The Future of Advertising Is Cross-Cultural
Engage:Hispanics, Jose Villa - Thursday, February 6, 2014
The last year has been filled with talk about the virtues a ...
- Univision Taps Applicaster For Cross-Screen Experiences, Ups Sponsorship Opportunities
MediaDailyNews, Erik Sass - Wednesday, February 5, 2014
Univision has announced a partnership with Applicaster to create cross-screen experiences f ...
- Agency Heavyweights, Google, Lend Media And Messaging Support to Obamacare
MAD, Larissa Faw - Tuesday, February 4, 2014
Razorfish and La Comunidad are handling creative duties for a new $ ...
- 4 Tips For Marketers Tapping Into U.S. Hispanic Market
MediaDailyNews, Richard Rojas - Monday, February 3, 2014
The Latin market in the United States has become an essential compone ...
- Univision, Variety Expand Content Partnership, Create Variety Latino
MediaDailyNews, Erik Sass - Monday, February 3, 2014
Univision Communications and Penske's Variety Media are expanding their content partnership wi ...
- Innovating Under The Latin Influence
Engage:Hispanics, Arturo Nava - Thursday, January 30, 2014
Innovation is the life blood of any successful business; without it ,compani ...
- Telelatino Rebrands As Univision Canada
MediaDailyNews, Erik Sass - Tuesday, January 28, 2014
Univision is bringing Spanish-language programming to Canada, thanks to a licensing agreeme ...
- Anheuser-Busch, Pfizer Among Advertisers for First-Ever Hispanic Super Bowl Telecast, Live Stream
Around the Net in Video, P.J. Bednarski - Monday, January 27, 2014
Fox Deportes will be first Hispanic channel to telecast and live stre ...
- 'Cultural Relevancy'?
Engage:Hispanics, Juan Aceves - Monday, January 27, 2014
Whenever the topic of reaching Hispanic consumers is brought up, we a ...
- Hemisphere Acquires 3 Spanish-Language Cable Nets
MediaDailyNews, Erik Sass - Friday, January 24, 2014
Hemisphere, a media company targeting U.S. Hispanic audiences, has entered into dea ...
- Morales Named President, MundoFox
MediaDailyNews, Wayne Friedman - Friday, January 24, 2014
Ibra Morales is the new president of MundoFox. MundoFox, which launched ...
- MagicJack Prods Consumers To 'Do The Math'
Marketing Daily, Aaron Baar - Tuesday, January 21, 2014
With the tagline "Do The Math," the new effort touts the company ...
- MiTu Syndicates English, Spanish Content To AOL
MediaDailyNews, Erik Sass - Tuesday, January 21, 2014
MiTu has struck a content licensing deal with AOL, giving the latt ...
- Celebrations And Holiday Opportunities
Engage:Hispanics, Roberto Siewczynski - Thursday, January 16, 2014
Something published recently by Nielsen Homescan reminded me of a quote ...
- Big Brands Celebrate Dia De Los Reyes On Facebook
Engage:Hispanics, Lee Vann - Thursday, January 9, 2014
A few months ago, I discussed the launch of Facebook's Hispanic affini ...
- Honda Targets Young Hispanics with 'Gol! Gol!' Campaign
MediaDailyNews, Erik Sass - Wednesday, January 8, 2014
Anyone who has watched professional futbol (soccer) with Spanish-language commentary on ...