- Digital Savvy Hispanics Get/Give Advice
Research Brief, Jack Loechner - Thursday, August 23, 2012
A new analysis by BIGinsight, from the Hispanic InsightCenter, shows that Hispani ...
- Univision Partners With YouTube For Election Coverage
Online Video Daily, Ross Fadner - Wednesday, August 22, 2012
Spanish-language broadcaster Univision on Wednesday said it was teaming up with Google ...
- NASCAR, Fox Deportes Partner In Spanish
Marketing Daily, Karl Greenberg - Monday, August 20, 2012
NASCAR and Fox Deportes has inked a media deal that creates t ...
- Hispanics Prefer At-Home Entertainment
Marketing Daily, Tanya Gazdik - Thursday, August 16, 2012
Hispanic consumers prefer at-home activities versus more costly out-of-home options, according ...
- Univision Taps Turner As Ad Sales Head
MediaDailyNews, David Goetzl - Thursday, August 16, 2012
Keith Turner will take over the top ad sales role at t ...
- The Growing Influence Of The American Latino
Engage:Hispanics, Ali Curi - Thursday, August 16, 2012
The undeniable and growing influence of Latinos in U.S. media and cultu ...
- Political Ad Spend On Hispanics Trails Political Clout
MediaDailyNews, Erik Sass - Tuesday, August 14, 2012
Hispanic voters are wielding more power at the ballot box, but politic ...
- Univision Self-Serving With Presidential Debate Lobbying
TVBlog, David Goetzl - Wednesday, August 15, 2012
Univision CEO Randy Falco has taken up a noble cause. So w ...
- Miller Lite Enlists Feedback For Hispanic Effort
Marketing Daily, Tanya Gazdik - Friday, August 10, 2012
The artist with the most votes will help shape the 2013 Mill ...
- A Digital Breakdown Of The 2012 Hispanic Fact Pack
Engage:Hispanics, Lee Vann - Thursday, August 9, 2012
For this post I thought it would be interesting to provide ...
- Zel Named El Rey CEO
MediaDailyNews, David Goetzl - Monday, August 6, 2012
El Rey Network, the English-language cable channel targeting young Hispanics, has tapp ...
- ABC To Head Ad Sales On Univision JV
MediaDailyNews, David Goetzl - Thursday, August 2, 2012
ABC will handle ad sales and distribution, while Univision will head productio ...
- Are Hispanics Really More Social in Social Media?
Engage:Hispanics, Jose Villa - Thursday, August 2, 2012
I'm just as guilty as anyone of blindly restating these supposed truis ...
- Woodie To SVP, Spot Sales For MundoFox
MediaDailyNews, Fern Siegel - Friday, July 27, 2012
Phillip Woodie will run the new rep firm that will sell nation ...
- Hispanics Embrace Mobile, Raise Purchasing Power
Online Media Daily, Gavin O'Malley - Wednesday, July 25, 2012
Hispanic consumers are tech trendsetters domestically -- or, at least, that's h ...
- Same But Different
Engage:Hispanics, Charlie Neugebauer - Friday, July 20, 2012
Translate the English tagline? This question came up recently about what's t ...
- Young Hispanics' Media Use Varies By Gender
MediaDailyNews, Erik Sass - Wednesday, July 18, 2012
Young Hispanic adults tend to use media and technology differently depending ...
- Heineken Launches Mexican Beer
Marketing Daily, Tanya Gazdik - Sunday, July 15, 2012
Heineken is launching Indio, a Mexican dark beer, in key U.S. marke ...
- Lightcap To Content Head, Discovery Latin America/US Hispanic
MediaDailyNews, Fern Siegel - Friday, July 13, 2012
Discovery Networks Latin America/US Hispanic named Carolina Lightcap head of content f ...
- Coke Launches Hispanic Olympic Campaign
MediaDailyNews, David Goetzl - Thursday, July 12, 2012
Coke's massive Olympic campaign will include a Hispanic-targeted element for the fir ...
- When It Comes To Online Hispanics, The Internet Is Blue
Engage:Hispanics, Lee Vann - Thursday, July 12, 2012
It is no secret that the Latino vote will have a maj ...
- Discovery en Espanol Reports Highest 2Q Growth
MediaDailyNews, Fern Siegel - Monday, July 9, 2012
Discovery U.S. Hispanic reports Discovery en Espanol had the highest 2Q audien ...
- Profero Buys Vox Collective To Aid Hispanic Reach
MediaDailyNews, Steve McClellan - Monday, July 9, 2012
Profero, the independent digital agency with offices across Europe, Asia and t ...
- Telemundo Upfront Delivers Big Ad Spend
MediaDailyNews, David Goetzl - Monday, July 9, 2012
Telemundo, which is teeing up a kids' version of "The Voice," h ...
- The Future Of Non-profits
Engage:Hispanics, Jose Villa - Thursday, July 5, 2012
Philanthropic organizations, nonprofits and public media -- organizations that depend on charitab ...
- NBC News Launches Latino Site
MediaDailyNews, Wayne Friedman - Monday, July 2, 2012
NBC News is extending its footprint with the launch of Latin-American target ...
- Univision Just Surpasses Net Rivals
MediaDailyNews, Wayne Friedman - Friday, June 29, 2012
Early results on Thursday show Univision scored a rare summer victory ov ...
- Ford Runs Its First Spanish-Language Ad On Broadcast
Around the Net In Media, Phyllis Fine - Monday, June 25, 2012
In a first for NBA, ABC and Ford, a Spanish-language ad (wi ...
- Cannes: Grand Prix First For Puerto Rico
MediaDailyNews, Steve McClellan - Friday, June 22, 2012
JWT San Juan, part of WPP, won the Grand Prix Award ...
- Finding The Smartest People To Find The Smartest Solutions
Engage:Hispanics, Marieugenia Cardenas, Daniel Gergely - Thursday, June 21, 2012
As the Hispanic market evolves, the strategies to target them are becomi ...