- Scott Brand Looks For Hispanic Heroes
Marketing Daily, - Thursday, September 9, 2010
Neenah, Wisc.-based Scott brand is launching a Hispanic corporate goodwill campaign, ...
- Hispanic Online Publishers Turn To Twitter
Engage:Hispanics, Lee Vann - Thursday, September 9, 2010
Like any marketing campaign, succeeding on Twitter requires a well-thought-out strategy a ...
- Toyota Hispanic Campaign Is All About The Decals
Marketing Daily, Karl Greenberg - Tuesday, September 7, 2010
The effort includes Spanish TV spots shot as short documentaries showing Toyo ...
- AT&T U Adds 19 Spanish-Language Channels
MediaDailyNews, - Friday, September 3, 2010
AT&T has expanded the list of Spanish-language viewing options available to custome ...
- Nielsen Projects More Hispanic TV Households
MediaDailyNews, Wayne Friedman - Friday, September 3, 2010
Hispanic TV homes will rise 3%, or 400,000, to 13.4 million f ...
- Social, Sure, But Watch Social Media Behavior
Engage:Hispanics, Jose Villa - Thursday, September 2, 2010
All of these quantitative data are sound and the conclusion is pret ...
- CBeebies Debuts New Season For U.S. Hispanic Market
MediaDailyNews, - Wednesday, September 1, 2010
CBeebies, BBC's pre-school brand, is debuting a new season of "Garth &am ...
- Time To Read Up On The Huge Demographic Shift
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 1, 2010
Chiqui Cartagena, senior vp of multicultural marketing at Story Worldwide and auth ...
- The New Brand Marketing = Content Online
Engage:Hispanics, Joe Kutchera - Thursday, August 26, 2010
Que Rica Vida, General Mills' Spanish-language website, aims to serve its audien ...
- How To Build A Successful Mobile Campaign
Engage:Hispanics, Justin Siegel - Thursday, August 19, 2010
To some, mobile is unpredictable, new. There's still an element of hesitati ...
- English-Speaking Hispanics Tune Into Spanish TV, Radio
Around the Net In Media, Fern Siegel - Thursday, August 12, 2010
An Associated Press-Univision poll finds many English-speaking Hispanics turn frequently to Spanish-langua ...
- AT&T Launches Branded Promo, Paparazzi
Marketing Daily, Erik Sass - Friday, August 13, 2010
AT&T is launching a branded promotion developed with Azteca America, one ...
- Azteca Debuts AT&T Branded Cross-Platform Celebrity Blog
MediaDailyNews, Erik Sass - Thursday, August 12, 2010
Azteca America, one of the nation's leading Latino broadcasters, announced the offici ...
- The Digital Divide Represents An Opportunity
Engage:Hispanics, Lee Vann - Thursday, August 12, 2010
Although the report from Pew signals a serious social issue, I leverag ...
- Farmers Insurance Highlights 'Right Fit' Coverage
Marketing Daily, Tanya Gazdik - Wednesday, August 11, 2010
Farmers Insurance will launch a new national Hispanic ad campaign Aug. ...
- Rentrak To Add Data From 4.3 Million Homes, Aids Hispanic Nets
MediaDailyNews, David Goetzl - Tuesday, August 10, 2010
Rentrak is set to add set-top-box data from 4.3 million homes ...
- Telemundo Launches Spanish-Language DO Network
MediaDailyNews, Erik Sass - Thursday, August 5, 2010
Telemundo is positioning itself at the intersection of two trends -- t ...
- Rincon To Ad Sales Director, LATV
MediaDailyNews, - Thursday, August 5, 2010
LATV Networks, the three-year-old national Hispanic television network, hired Andres Rincon ...
- Hispanics And E-commerce
Engage:Hispanics, Jose Villa - Thursday, August 5, 2010
As technology advances, and Hispanics continue to show a propensity towards ear ...
- Girl Scouts Debuts Brand Campaign, Adds Hispanic Component
MediaDailyNews, - Tuesday, August 3, 2010
Girl Scouts of the USA is debuting long-term, multichannel brand campaign design ...
- Young Latinos Lag In Mobile Use, But Boast Big Buying Power
MediaDailyNews, Erik Sass - Friday, July 30, 2010
Young Latino adults don't use mobile devices to socialize and communicate wi ...
- Melding The Business World With Hispanic Audiences
Engage:Hispanics, Alice Gomez, Richie and Lucia Matthews - Thursday, July 29, 2010
Fernando Espuelas and other like-minded entrepreneurs, lead the way in illustrating t ...
- Univision: Challenged Hispanics Still Resilient
Marketing Daily, Aaron Baar - Monday, July 26, 2010
Hispanics are also not as debt burdened as the general population. Despi ...
- Arbitron Begins New Minority Recruiting Push
MediaDailyNews, Erik Sass - Thursday, July 22, 2010
As promised, Arbitron has begun an in-person recruiting program targeting markets wi ...
- Enter: The Nueva Latina
Engage:Hispanics, Jim Legg - Thursday, July 22, 2010
Perhaps by simply understanding that she views her success through her o ...
- American Family Renews Entertainment Plan
Marketing Daily, Tanya Gazdik - Thursday, July 22, 2010
A new relationship with WildTangent includes a Latino financial advice microsite a ...
- Univisión Tries To Boost Youth Appeal
Around the Net In Media, Fern Siegel - Thursday, July 15, 2010
The biggest stars in Hispanic television, movies, music and sports will desce ...
- Must Use Spanish, Verdad? Not Necessarily!
Engage:Hispanics, Eduardo Caccia, Dian Hasan - Thursday, July 15, 2010
It's logical to think of the importance of using Spanish when communicati ...
- Name Game: Fox Sports Espanol Rebrands As Fox Deportes
MediaDailyNews, Wayne Friedman - Monday, July 12, 2010
Fox Sports En Español will become more efficient with its new netwo ...
- MTV Rebrands Tr3, Adds New Look
MediaDailyNews, David Goetzl - Monday, July 12, 2010
As it seeks to increase appeal among bilingual/bicultural young Hispanics, MTV T ...