- Lost In (Machine) Translation
Engage:Hispanics, Lee Vann - Thursday, July 8, 2010
Clearly, Google's powerful brand, strong credibility, and free service have lured ma ...
- Charitable Effort 'Cornerstone' Of Kohl's BTS
Marketing Daily, Tanya Gazdik - Wednesday, July 7, 2010
It will be supported by national advertising, direct mail, digital marketing a ...
- Hispanic Radio Airs Record World Cup Ratings
MediaDailyNews, David Goetzl - Friday, July 2, 2010
While the World Cup's success on TV has been a media fascinatio ...
- NBC/Comcast Promises A Latino Board Director
Around the Net In Media, Fern Siegel - Thursday, July 1, 2010
Comcast Corp. will appoint a Latino to its board of directors with ...
- Connect Mobile Targets Hispanic Ad Base
MediaDailyNews, Erik Sass - Thursday, July 1, 2010
This week brought a new mobile platform for multicultural marketing called Connec ...
- Engaging Hispanic Businesses
Engage:Hispanics, Jose Villa - Thursday, July 1, 2010
B2B advertising has seen increased attention during the last few years, primari ...
- Fujifilm Ad, PR Campaign Targets Hispanics
Marketing Daily, Aaron Baar - Wednesday, June 30, 2010
Radio ads in markets such as New York, Los Angeles, Chicago a ...
- Univision, Showtime Name New Presidents
MediaDailyNews, Wayne Friedman - Friday, June 25, 2010
Peter Walker is tapped to lead Univision Local Media, a new divisio ...
- Census To Extend Hispanic Media's Reach
Around the Net In Media, Fern Siegel - Wednesday, June 23, 2010
The 2010 census now underway will again transform the Hispanic media wh ...
- Online Publishers Turn To Facebook
Engage:Hispanics, Lee Vann - Thursday, June 24, 2010
At the end of the day, the Facebook phenomenon is simply t ...
- Telemundo To Carry NFL Game in September
MediaDailyNews, David Goetzl - Tuesday, June 22, 2010
Telemundo will capitalize on its position within NBC Universal to carry ...
- Street-level Retail Innovation In Mexico City
Engage:Hispanics, Dian Hasan - Thursday, June 17, 2010
It is prudent for any marketer, advertiser and brand-builder to understand t ...
- Mintel On Latinas: Not What You Think They Are
Marketing Daily, Karl Greenberg - Wednesday, June 16, 2010
Latinas with household income of between $50,000 and $75,000 have the highe ...
- Dish Launches First World Cup Channel
MediaDailyNews, - Friday, June 11, 2010
Dish Network has launched the first channel dedicated exclusively to coverage ...
- Reaching Latinas Through Virtual Goods
Engage:Hispanics, Andiara Petterle - Thursday, June 10, 2010
Since many Latinas are active users of social networks and social game ...
- Detroit Tigers' Galarraga: Pitch Perfect Or Not?
Marketing Daily, Karl Greenberg - Monday, June 7, 2010
"I think the guy has more PR potential now that this uniq ...
- Hispanic Study Reveals Marketing-Critical Complexities
Marketing Daily, Karlene Lukovitz - Thursday, June 3, 2010
Marketing effectively to U.S. Hispanics requires an understanding of diverse psychographics, identi ...
- Recruiting In The Digital Age
Engage:Hispanics, Jose Villa - Thursday, June 3, 2010
Social platforms represent an opportunity to drive engagement through paid and earn ...
- Tr3s Touts 'Masked Warriors' In New Lineup
MediaDailyNews, David Goetzl - Thursday, May 27, 2010
The 30-minute special "Lucha Libre: Behind the Mask" -- providing an introducti ...
- 10 Things To Know About These Shoppers
Engage:Hispanics, Elizabeth Fauerso - Thursday, May 27, 2010
1. Hispanics are destination-shopping: When targeting Hispanics, the competitive set is n ...
- Salerno To VP, Programming For BBC's Hispanic Market
MediaDailyNews, - Tuesday, May 25, 2010
BBC Worldwide Channels appointed Dan Salerno as vice president of programming f ...
- Aflac Creates Hispanic Site
MediaDailyNews, - Friday, May 21, 2010
Aflac just unveiled a new interactive Spanish-language site, Aflacenespanol.com. ...
- Fox News Targets Latinos With New Site
Around the Net In Media, Fern Siegel - Thursday, May 20, 2010
Fox News, which is owned by Rupert Murdoch's News Corp, said t ...
- Univision's Upcoming Slate: New Telenovelas
Around the Net In Media, Fern Siegel - Thursday, May 20, 2010
Univision is planning a slew of shows produced or co-produced by i ...
- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...
- MTV's Tr3s Pushes New Lineup, Multigenerational Viewing
MediaDailyNews, David Goetzl - Thursday, May 20, 2010
Network MTV Tr3s wants to carve out more of its own identi ...
- Univision Scores Soccer's El Tri
MediaDailyNews, David Goetzl - Thursday, May 20, 2010
In a striking deal, Univision has grabbed rights to Mexican national socc ...
- A Car's Symbolic Meaning To The Mexican-American
Engage:Hispanics, Dian Hasan - Thursday, May 20, 2010
The car's meaning to the Hispanic family is beyond the functional ...
- T-Mobile Hosts 'Futbol' Promotion
Marketing Daily, - Wednesday, May 19, 2010
T-Mobile USA is giving away 2,010 soccer-themed and cash prizes as pa ...
- Aflac Partners With Disney For 'Toy Story 3'
Marketing Daily, Tanya Gazdik - Tuesday, May 18, 2010
The campaign also includes a "Toy Story 3"-themed paint scheme for t ...