- 'Big Deal' Ads Tout Ford's Small Fiesta
Marketing Daily, Karl Greenberg - Tuesday, May 18, 2010
The effort also continues the Fiesta Movement campaigns featuring bloggers and Facebo ...
- Spanish-Language TV Gets Good Year
Around the Net In Media, Fern Siegel - Sunday, May 16, 2010
The English-language broadcast networks may be upbeat about the potentially strong upfro ...
- Telemundo To Use Subtitles Online
MediaDailyNews, David Goetzl - Friday, May 14, 2010
For some time, many have wondered why Spanish-language broadcasters have not look ...
- Predominant Language and Birth Location Segments Hispanic Community Shopping
Research Brief, Jack Loechner - Friday, May 14, 2010
According to an analysis of the BIGresearch® Simultaneous Media Usage Survey, t ...
- Culture + Technology Usage = The Perfect Storm
Engage:Hispanics, Lee Vann - Thursday, May 13, 2010
When you combine the highly social Hispanic culture with strong technology usag ...
- Hispanic Marketing Giant Henry Cardenas Goes The Extra Step
Around the Net In Brand Marketing, Thom Forbes - Wednesday, May 12, 2010
Melissa Harris writes that event promoter Henry Cardenas is one of tho ...
- Univision Up In 1Q, Predicts Strong Upfront
Around the Net In Media, Fern Siegel - Sunday, May 9, 2010
Univision Communications on Thursday reported a narrowed first-quarter loss of $3.4 millio ...
- Tecate Contest Leverages Passions For Soccer
Marketing Daily, Karl Greenberg - Friday, May 7, 2010
Although the program is based in the U.S., the focus is t ...
- Univision, Dish Team For Interactive Ad Deal
MediaDailyNews, David Goetzl - Thursday, May 6, 2010
With a consortium of cable operators looking to launch a similar optio ...
- As Agencies Evolve, Where Do Hispanic Shops Fit?
Engage:Hispanics, Jose Villa - Thursday, May 6, 2010
Hispanic agencies need to expand beyond Hispanic capabilities to include other audienc ...
- Nielsen Launches Sites For Ethnic Audiences
MediaDailyNews, David Goetzl - Monday, May 3, 2010
Nielsen, which has faced charges that it under-counts minority viewers, has extend ...
- Western Union Effort Urges Cash Gifts For Mom
Marketing Daily, Tanya Gazdik - Thursday, April 29, 2010
Themed "Return the love," the national effort includes partnerships with Grammy Award-winni ...
- San Diego Thrives Via Hispanic Business
Engage:Hispanics, Richie and Lucia Matthews - Thursday, April 29, 2010
The city's reputation as the detour location for Hispanic commerce continues ...
- Traffiq Launches Service Aimed At Latin Market
Online Media Daily, Mark Walsh - Tuesday, April 27, 2010
Online media planning and buying platform Traffiq is pushing into the Spanish-langua ...
- Media, Marketing Trends: Hispanics Younger, More English Proficient
MediaDailyNews, David Goetzl - Thursday, April 22, 2010
A majority (62%) of Mexicans over the age of five who li ...
- Automotive Mom
Engage:Hispanics, Cynthia Nelson - Thursday, April 22, 2010
Hispanic moms are a key and influential target for automotive communications, particular ...
- Spanish Pay TV Broadcasts Fisher's 'Little People'
MediaDailyNews, Fern Siegel - Monday, April 19, 2010
SOMOSTV, the Spanish-language pay TV company, will broadcast Fisher-Price's "Little People conten ...
- Ace Hardware Opens Door To 'La Ferreteria'
Marketing Daily, Aaron Baar - Thursday, April 15, 2010
The national campaign, which will run through the spring on Telemundo a ...
- Mundial Upgrades: New Online Sports Net, Digizines
MediaDailyNews, Fern Siegel - Thursday, April 15, 2010
The Mundial Group is on a tear. First, the 10-year-old Latino spor ...
- DRTV's Best Friend
Engage:Hispanics, Marcelino Miyares - Thursday, April 15, 2010
Until we figure out the profitability of online performance marketing on i ...
- Despite Increased Debt, Multiculturals Optimistic
Marketing Daily, - Wednesday, April 14, 2010
Although 27% of African-Americans and 26% of Hispanics have seen their de ...
- Corona Extra Ups Hispanic Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, April 14, 2010
...
- Kraft, Tecate Share Hispanic Marketing Knowledge
Marketing Daily, Karlene Lukovitz - Tuesday, April 13, 2010
Key principle #1 is developing a deep understanding of the lifestyles a ...
- Tecate's Latest Personalizes 'Character' Theme
Marketing Daily, Karlene Lukovitz - Tuesday, April 13, 2010
The more personalized creative approach represents a "natural evolution" of the "c ...
- Analysis Shows Impact Of Hispanic Growth
Marketing Daily, Karlene Lukovitz - Friday, April 9, 2010
The contrast in spending trends between Hispanic and non-Hispanic markets is al ...
- Is This Group Really More Social?
Engage:Hispanics, Lee Vann - Thursday, April 8, 2010
On one hand, there are countless studies indicating that Hispanics are extreme ...
- Univision Offers Census Ad Support
MediaDailyNews, Wayne Friedman - Tuesday, April 6, 2010
Kicking up its campaign to encourage Hispanics to participate in the U. ...
- Allstate Spanish Ads Have Una Voz Familiar
Marketing Daily, Tanya Gazdik - Thursday, April 1, 2010
Dennis Haysbert will appear in several new spots this year, including o ...
- SBS Stops Using PPM, Univision Signs On
MediaDailyNews, Erik Sass - Thursday, April 1, 2010
Spanish Broadcasting System has stopped encoding its audio signals for measurement ...
- Moore's Law
Engage:Hispanics, Jose Villa - Thursday, April 1, 2010
Let's start with the bad news. Historically, Hispanic marketers have benefited fr ...