• by Fern Siegel , April 15, 2010

The Mundial Group is on a tear. First, the 10-year-old Latino sports marketing company is changing its name to Mundial Sports Network. Second, it's launching the Mundial Online Sports Network, a digizine, and an upcoming mobile site.

Mundial says it's the first dedicated U.S. Hispanic online sports network. Advertisers are sold on the net's vertical reach, which it claims is 3 million. Plus, potential ad buyers will be able to create customized campaigns, including sponsorships and branded entertainment opportunities with cross-platform reach.

MSN will also offer digital versions of Futbol Mundial, Beisbol Mundial and Boxeo Mundial magazines. More than 950,000 copies are distributed per issue, with a readership of over 2.8 million, says the company. Audio and video can be inserted into digizine ads, syndicated by eBlasts.

Mundial's Spanish-language sports content will eventually be available on a WAP Mobile site covering the most popular sports among Hispanic men: soccer, boxing and baseball.

Sofia Escamilla, vice president, media at the Phelps Group, stated that it was exciting to see Mundial "bolstering the incredible reach of their publishing properties with even broader-reaching digital assets."

"Our unique U.S. Hispanic male digital sports platform will be filling a much-needed void in the marketplace," adds CEO Felix Sencion.

Mexican and Spanish Web sites, such as Mediotiempo.com (owned by Time Inc.) and Marca.com, have large followings in the U.S.