- Eva Longoria Parker Fronts Pepsi's 'Yo Sumo' Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 30, 2010
Pepsi is using actress Eva Longoria Parker to spread the words " ...
- Entravision Expands Digital Sales
MediaDailyNews, - Monday, March 29, 2010
Entravision is expanding its digital team in Denver, adding J. Basil Dannebo ...
- New Mobile Audience Segments Aimed At Targeting
Online Media Daily, Mark Walsh - Tuesday, March 30, 2010
Are the consumers you're trying to reach on mobile phones part ...
- Narrowing The Divide
Engage:Hispanics, Alice Gomez - Thursday, March 25, 2010
U.S. Hispanics lead the way in breaking through the digital divide. ...
- Half of U.S. Advertisers Missing Trillion Dollar Hispanic Market
Research Brief, Jack Loechner - Tuesday, March 23, 2010
According to a new Hispanic marketing trends survey, commissioned by the Hispan ...
- How Much Do We Really Know About Mexico?
Engage:Hispanics, Dian Hasan - Thursday, March 18, 2010
This is America's closest neighbor with a true foreign culture, providing ...
- Multicultural Ad Spending Drops, Cable Bright Spot
MediaDailyNews, Wayne Friedman - Friday, March 12, 2010
Multicultural advertising spending sank across the board in 2009 with one exceptio ...
- Online Expectations Lost In Translation
Engage:Hispanics, Lee Vann - Thursday, March 11, 2010
Most Hispanics expect Hispanic websites to be poor quality and, as resul ...
- Comcast To Stream Bulls Games
Around the Net In Media, Fern Siegel - Tuesday, March 9, 2010
Comcast SportsNet will provide Chicago-area cable subscribers with the ability to stre ...
- Univision Reworks News, Entertainment Structure
MediaDailyNews, Wayne Friedman - Monday, March 8, 2010
Univision is shaking up the news, entertainment structure. Alina Falcon has be ...
- T-Mobile Kicks Off Hispanic Soccer Effort
Marketing Daily, Tanya Gazdik - Thursday, March 4, 2010
Support for the campaign and sweepstakes includes in-store promotions, retail events a ...
- Changing World Of Hispanic Direct Response
Engage:Hispanics, Jose Villa - Thursday, March 4, 2010
Performance platforms in Hispanic digital media will radically change and grow Hispan ...
- Penney To Kick Off New Campaign During Oscars
Marketing Daily, Sarah Mahoney - Monday, March 1, 2010
While the Plano, Tex.-based retailer has spent as much of the recessi ...
- Might Online Media Disrupt Acculturation?
Engage:Hispanics, Joe Kutchera - Thursday, February 25, 2010
Six experts discuss this issue, after which you are invited to lea ...
- Univision Readies Telenovela Site
Around the Net In Media, Fern Siegel - Tuesday, February 23, 2010
U.S. Spanish-language broadcaster Univision Communications Inc. is creating a video Web si ...
- Milk Board Launches 'Mucho Más Que Leche'
Marketing Daily, Karl Greenberg - Saturday, February 20, 2010
The campaign, by Long Beach, Calif.-based Grupo Gallegos, touts the nutritional benefi ...
- Don't Miss A Beat
Engage:Hispanics, Henry Cardenas - Thursday, February 18, 2010
American brands are aggressively reaching out to Latino consumers by making Lat ...
- General Mills Targets Hispanics, Boomers And Millennials
Around the Net In Brand Marketing, Thom Forbes - Wednesday, February 17, 2010
...
- Good Content Is Critical For Reaching Hispanics Online
Engage:Hispanics, Lee Vann - Thursday, February 11, 2010
Social media have completely changed the nature of how content for onli ...
- Escobar To EVP, Telemundo Network News
MediaDailyNews, - Wednesday, February 10, 2010
Former Telemundo entertainment executive Ramon Escobar has been named executive vice preside ...
- Budget Allocation Modeling
Engage:Hispanics, Jose Villa - Thursday, February 4, 2010
So how much of an advertiser's marketing budget should be allocated ...
- Liberman Airs Estrella TV In Denver
MediaDailyNews, - Wednesday, February 3, 2010
Liberman Broadcasting has acquired KWHD Denver from LeSea Broadcasting so it c ...
- Univision Launches On YouTube
Around the Net In Media, Fern Siegel - Wednesday, February 3, 2010
Kraft has signed on as an initial sponsor for Univision's launch ...
- WorldLink Sells Ads For Mexicanal
MediaDailyNews, - Thursday, January 28, 2010
WorldLink will oversee direct response/infomercial ad sales for the Spanish-language Mexicanal Netw ...
- Ad Networks Multiply: What's The Difference?
Engage:Hispanics, Joe Kutchera - Thursday, January 28, 2010
Because of this trend, a number of ad networks have opened sh ...
- Telemundo: Hispanics Aware Of Census Process
MediaDailyNews, David Goetzl - Wednesday, January 27, 2010
As Telemundo counts on this year's census to show growth among t ...
- Harris Launches 'Juicy' For African-Americans
MediaDailyNews, Erik Sass - Tuesday, January 26, 2010
However bad the state of the magazine industry and economy in gener ...
- Hispanic MediaWorks, Telenueva Trade Content For Ad Sales
MediaDailyNews, Erik Sass - Monday, January 25, 2010
Hispanic MediaWorks has struck a deal with Telenueva TV, a Spanish-language med ...
- How To Launch An In-Language Internet Program
Engage:Hispanics, Marcelino Miyares - Thursday, January 21, 2010
Any company that makes a serious commitment to the Hispanic market mu ...
- Milk Industry Reaching Hispanics Via Integrated Efforts
Marketing Daily, Karlene Lukovitz - Friday, January 15, 2010
This latest Hispanic celebrity ad -- showing de la Fuente, wife Angeli ...