- Alvarez Joins Telemundo As VP, Sales
MediaDailyNews, David Goetzl - Thursday, October 28, 2010
Mike Alvarez, who has worked in branded entertainment sales at both Lifeti ...
- Of The 2 Shoe Salesmen In Africa, Which One Are You?
Engage:Hispanics, Sebastian Aroca - Thursday, October 28, 2010
Translation is just the first step. There is more to be do ...
- Wells Fargo Sponsors 'Day Of The Dead' Fest
Marketing Daily, - Wednesday, October 27, 2010
The event will be held Nov. 7 and will include a para ...
- Romagnoli To VP, Production, Azteca America
MediaDailyNews, - Friday, October 22, 2010
Roberto Romagnoli has been named vice president, production and entertainment for Azte ...
- Hispanic Media Influence Grows In Election Year
Around the Net In Media, Fern Siegel - Wednesday, October 20, 2010
Note to candidates: What plays in Spanish no longer stays in Spanis ...
- Successful Univision Scripts Its Future
Around the Net In Media, Fern Siegel - Wednesday, October 20, 2010
Per Nielsen, Univisión frequently finished among the top two or three broadca ...
- Fox News Launches Latino Site
Around the Net In Media, Fern Siegel - Thursday, October 14, 2010
Fox News is targeting a growing audience with its new Web sit ...
- Hola, Tu Vez! Break Media Adds Male-Focused Hispanic Video Site
VidBlog, Steve Smith - Friday, October 15, 2010
Boys will be boys no matter what their age, color, heritage ...
- Univision/Televisa Deal Raises Online Stakes
Engage:Hispanics, Lee Vann - Thursday, October 14, 2010
With access to Televisa's digital content, Univision is well positioned to contin ...
- Univision Shoots New Partnership With NBA
MediaDailyNews, David Goetzl - Tuesday, October 12, 2010
With an established online partnership with the NFL, Univision is launching ...
- Hispanic Heritage Month Prompts A Review of the Market Opportunities
Research Brief, Jack Loechner - Thursday, October 14, 2010
A new paper from E-Tech shows that the U.S. Hispanic growth ...
- Cinelatino Celebrates 17th Year On Air
MediaDailyNews, - Monday, October 11, 2010
Cinelatino celebrates its 17th anniversary on-air with a showcase of some ...
- Discovery Familia Targets Hispanic Moms
MediaDailyNews, David Goetzl - Monday, October 11, 2010
Discovery is recasting one of its Spanish-language networks as a destination f ...
- NBA Launches Hispanic/General Market Efforts
Marketing Daily, Karl Greenberg - Friday, October 8, 2010
The League is launching a raft of TV spots for the gener ...
- New Rhythms: Univision Debuts New Música Site
MediaDailyNews, Wayne Friedman - Friday, October 8, 2010
Univision is launching a new digital music site called Música -- ...
- Higher Hispanic Click-thru Rates? So What?
Engage:Hispanics, Jose Villa - Thursday, October 7, 2010
I think there is something fundamentally different about online Hispanics, their attitu ...
- Silverman's Electus Does First Scripted Sale To ABC
Around the Net In Media, Fern Siegel - Tuesday, October 5, 2010
Ben Silverman is returning to scripted television via the same route th ...
- Televisa Acquires 35% Of Univision
Around the Net In Media, Fern Siegel - Tuesday, October 5, 2010
Grupo Televisa SA, the world's largest Spanish-language broadcaster, gained the most ...
- Discovery en Español Records Best 3Q
MediaDailyNews, - Friday, October 1, 2010
Discovery en Español posted its highest 3Q since being measured in 200 ...
- Univision, NASA Partner To Enhance Hispanic Education
MediaDailyNews, David Goetzl - Friday, October 1, 2010
NASA and Univision moved ahead with a partnership aimed at inspiring mo ...
- Look For Surge In Spanish SEO Demand
Engage:Hispanics, Sebastian Aroca - Thursday, September 30, 2010
while it's clear that consumers are neither one dimensional nor language-centric, f ...
- Diversity Panelists Sound Multicultural Alarm
Marketing Daily, Karl Greenberg - Wednesday, September 29, 2010
Marketers should loosen their purse strings now to research their diversity consumer ...
- Universal Turns To Folklore To Woo Latinos For Halloween
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 29, 2010
The theme park is adding a character based on the Latin Americ ...
- Goya Has A New Plan To Reach The General Market
Around the Net In Brand Marketing, Thom Forbes - Friday, September 24, 2010
Goya Foods, whose canned beans, jars of olives and adobo seasoning ha ...
- Univision Rebrands NFL Site, Traffic Increasing
MediaDailyNews, David Goetzl - Thursday, September 23, 2010
Partners Univision and the NFL have rebranded the Spanish-language Web site th ...
- Make Certain You're Speaking Their Language
Engage:Hispanics, George P. Rimalower - Thursday, September 23, 2010
Marketing communications inherently seek to educate and to persuade. There's no reas ...
- Univision Relaunches Station Web Sites
MediaDailyNews, Erik Sass - Monday, September 20, 2010
Univision Communications is re-launching all 72 Web and mobile sites for t ...
- Multi-Platform Beringer Campaign Breaks New Ground
Engage:Hispanics, Karlene Lukovitz - Thursday, September 16, 2010
Obviously, Beringer sees its pilot campaign, which will continue through the e ...
- Nielsen: One-Quarter of Bilingual Hispanics Watch Spanish-Language TV
MediaDailyNews, David Goetzl - Wednesday, September 15, 2010
As the number of bilingual Hispanics increases, a notable percentage are sti ...
- Univision Beat Broadcast Nets In Key 18-49 Demo
Around the Net In Media, Fern Siegel - Thursday, September 9, 2010
Spanish-language broadcaster Univision made history last week, beating all other broadcast networ ...