• by David Goetzl  @dgoetzl, October 1, 2010

NASA and Univision moved ahead with a partnership aimed at inspiring more Hispanic students to pursue math and science studies by debuting a series of interstitials on Saturday.

The multiplatform, public-service campaign focuses on drawing attention to education tabbed as "STEM," an acronym for "science, technology, engineering and mathematics." The effort is part of Univision's efforts to help boost college graduation rates among Hispanics.

It comes as the film "Waiting for Superman" is released, which focuses on failures in the U.S. education system in urban areas. Math and science performances receive considerable attention.

The 30-second shorts are airing during Univision's Saturday children's block and carry the title "NASA y Tu (NASA and You)." Produced by NASA, space agency staff members make appearances touting STEM careers; among them is astronaut Jose Hernandez.

Univision has a three-year initiative around education called "Es El Momento (The Moment is Now)." Joe Uva, CEO of Univision Communications, stated: "Our ability to tap into NASA's experience and talent will have a tremendous impact on our goal of increasing educational attainment in our communities as part of 'Es El Momento.'"