- Pissed-off Chicken Dad Don't Need No Stinkin' Mentos
Marketing Daily, Sarah Mahoney - Thursday, February 12, 2015
When you're in the middle of reading your disobedient offspring the ri ...
- Facebook Moves Internet.org Into India
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, February 10, 2015
Part benevolence, part business, Facebook is expanding its Internet.org initiative throughout mu ...
- Dentsu Aegis Expands Indian Holdings With Purchase Of WATConsult
MAD, Steve McClellan - Tuesday, February 3, 2015
The purchase price is estimated at $30 million. Dentsu said the agen ...
- Forecast: Global Ad Spend Slows, Highest In Emerging Markets
MediaDailyNews, Wayne Friedman - Tuesday, January 27, 2015
Global advertising spending will slow up in 2015 to a 5.1% grow ...
- Twitter Buys Mobile Start-up ZipDial
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, January 20, 2015
As part of its emerging market strategy, Twitter has agreed to b ...
- PepsiCo Taps New Brand Ambassadors In India
Around the Net In Brand Marketing, Karl Greenberg - Monday, December 15, 2014
PepsiCo India has hired two film stars for its marketing campaigns f ...
- In India, It's Still Okay to Call A Creative 'Hot'
Mediapsssst, Richard Whitman - Wednesday, December 10, 2014
So Cannes has Young Lions. Jonge Honden has Dutch Young Creatives. A ...
- UK Remains Steady As Warc Downgrades Global Ad Growth For 2015
Around the Net In MAD London, Sean Hargrave - Wednesday, December 10, 2014
Warc has downgraded its projected global advertising spend from an increase ...
- Web To Go 'Worldwide' In 2018 With 3bn Surfers
Around the Net In MAD London, Sean Hargrave - Friday, November 21, 2014
Three billion people will have access to the Internet by 2018, accordi ...
- Ozone Media Taps Beri As First COO
Real-Time Daily, Tyler Loechner - Monday, November 10, 2014
Ozone Media, an ad tech company headquartered in India, on Monday announc ...
- Last Week Two Toronto Agencies Created Two Really Awesome Spoof Videos
Mediapsssst, Richard Whitman - Sunday, November 2, 2014
Do you watch "Mad Men?" Silly question, I know. But have y ...
- AudienceScience Opens New Office In India
Real-Time Daily, Tyler Loechner - Wednesday, September 17, 2014
AudienceScience, a Bellevue, Wash.-based digital ad tech company that works directly wi ...
- Google Initially Rolls Out $105 Smartphone In India
Mobile Marketing Daily, Laurie Sullivan - Monday, September 15, 2014
Attempting to make the latest smartphone technology affordable to the masses, Goog ...
- Google Debuts Budget-Priced Android One Phones In India
Around the Net in Mobile, Gavin O'Malley - Monday, September 15, 2014
Trying to expand its presence in developing markets, Google just released t ...
- Facebook Adds Targeting Based On Connection Speed
Social Media & Marketing Daily, Mark Walsh - Wednesday, August 27, 2014
Facebook is expanding mobile targeting further by allowing marketers to tailor a ...
- Mozilla Breaking Into "Low-End" Smartphone Market
Around the Net in Mobile, Gavin O'Malley - Monday, August 25, 2014
Albeit in India, Mozilla is getting into the hardware business with t ...
- Amid Faltering Sales, Gap Launches 'Dress Normal'
Marketing Daily, Sarah Mahoney - Friday, August 22, 2014
Themed "Dress Normal," the San Francisco-based retailer says the campaign is ...
- M&C Saatchi Expands In Delhi
Around the Net In MAD London, Sean Hargrave - Thursday, August 7, 2014
M&C Saatchi Worldwide is merging its Delhi office with the independent Indi ...
- BRIC Cements Big Global Ad Increase This Year
Marketing Daily, Karl Greenberg - Tuesday, July 29, 2014
The global average forecast is based on nation-by-nation weighted spend reported fr ...
- Google YouTube Recharges India With Mobile Data Plan
Around the Net in Search Marketing, Laurie Sullivan - Monday, July 7, 2014
YouTube has partnered with India's telecom operator Tata Docomo to offer ...
- Consumer 'Phablet' Interest Increasing
Marketing Daily, Aaron Baar - Tuesday, June 24, 2014
The preference in emerging markets was even stronger. Among consumers who we ...
- Twitter Expands Global Political Ambitions
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, May 29, 2014
Going forward, Twitter sees itself as a key player in democratic electio ...
- India Cricket Beats Olympics Live Streaming Record
Around the Net in Video, P.J. Bednarski - Thursday, May 29, 2014
A Mumbai video streamer, Starsports,says back-to-back cricket matches attracted 2.8 million viewer ...
- Vote For PornHub's Next Creative Director
Mediapsssst, Richard Whitman - Tuesday, May 20, 2014
The company has whittled 3,000 submissions down to 15 finalists and y ...
- Komli Media Adds Mobile To Retargeting Platform
Real-Time Daily, Tyler Loechner - Thursday, May 15, 2014
Komli Media, a demand-side platform (DSP) with a focus on retargeting, ...
- Bollyvod Is New Indian Online Video Site, Launching Now
Around the Net in Video, P.J. Bednarski - Friday, April 4, 2014
It appears Zee Entertainment is planning to launch an online video port ...
- Emerging Market App Store Wars
Mobile Insider, Vaileios Tziokas - Friday, April 4, 2014
While the golden ticket to success in emerging markets is often consider ...
- World's Most-Hated Airline Seeks Ad Agency
Mediapsssst, Richard Whitman - Thursday, March 27, 2014
At least that's what some call Ryanair, including one dissatisfied customer w ...
- Microsoft Names Satya Nadella CEO
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, February 4, 2014
Microsoft named Satya Nadella CEO Tuesday. The new CEO, who was bo ...
- Furor Over Bollywood Star's 'Deendorsing' Pepsi
Marketing Daily - Top of the News, Thom Forbes - Tuesday, February 4, 2014
Indian movie icon Amitabh Bachchan, a one-time "brand ambassador" for Pepsi Co ...