- Wearables, 'Phablets' Command Consumer Interest
Marketing Daily, Aaron Baar - Monday, January 6, 2014
According to Accenture's new Digital Consumer Tech survey, more than half ...
- Indian Ad Retargeter Vizury Raising $20 Million
Around the Net in Real-Time, Tyler Loechner - Friday, January 3, 2014
A Bangalore-based ad retargeting startup, Vizury, is in the process of raisi ...
- GoDaddy Founder Buys Arizona Ad Agency
Mediapsssst, Richard Whitman - Friday, November 29, 2013
If anybody can tart up Adland more than it already is it ...
- PepsiCo To Put $5.5 Billion Where India's Mouths Are
Marketing Daily - Top of the News, Thom Forbes - Tuesday, November 12, 2013
In a classic understatement, PepsiCo CEO Indra Nooyi declared yesterday that "Ind ...
- The Gospel According To Patagonia
Marketing: Green, Benny Thomas - Wednesday, October 9, 2013
In my last post, I wrote about Patagonia and its attempt ...
- O&M: Its Stake In PennyWise Is Not Pound Foolish
MAD, Steve McClellan - Friday, September 13, 2013
WPP's Ogilvy & Mather has agreed to acquire a majority stake ...
- Consumers Favor Brand Searches On Mobile Sites
Online Media Daily, Gavin O'Malley - Thursday, June 27, 2013
Despite their leading role in many mobile conversations, new research shows th ...
- India Surpasses Japan In Smartphone Penetration
Around the Net In Online Marketing, Gavin O'Malley - Wednesday, June 26, 2013
India has surpassed Japan to become the third-largest global smartphone market ...
- Telegram Ends. Stop
Around the Net In OMD Europe, Nina Lentini - Monday, June 17, 2013
For more than a century, bad news always came by telegram. ...
- Worldwide Pay TV Enjoys 5% Growth
MediaDailyNews, Wayne Friedman - Friday, June 14, 2013
Worldwide pay TV homes continue to see steady growth -- rising ...
- S&F Appeals WPP Suit, Sues NDTV
MediaDailyNews, Steve McClellan - Friday, June 14, 2013
The law firm Sabharwal & Finkel, which last month lost its lib ...
- Smart Electronics Shipments To Pass 1.7 Billion By '14
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 11, 2013
Shipment to BRIC countries anticipated to surpass the overall shipments to develop ...
- Social Media Works For Tourism
Around the Net In Brand Marketing, Karl Greenberg - Monday, June 10, 2013
Social media and online marketing were the focus of the discussions ...
- Dentsu Buys Majority Stake In Webchutney
Online Media Daily, Steve McClellan - Tuesday, June 4, 2013
Tokyo-based Dentsu has agreed to purchase an 80% stake in New Delhi-bas ...
- Publicis Hires Pawar As CCO
MediaDailyNews, Steve McClellan - Friday, May 31, 2013
Publicis Groupe flagship agency Publicis Worldwide has hired Bobby Pawar as direct ...
- Worldwide Pay TV On The Rise, Big Growth In Asia
MediaDailyNews, Wayne Friedman - Thursday, May 23, 2013
North American pay TV subscribers may continue to show little or ...
- (Updated) NDTV Challenges WPP, Tries To Revive Lawsuit In NY
MediaDailyNews, Steve McClellan - Tuesday, May 21, 2013
New Delhi Television is trying to revive its $1 billion lawsuit again ...
- Comeback Trail: Gap Outlines New Digital Strategies
Marketing Daily, Sarah Mahoney - Thursday, April 18, 2013
That includes efforts to franchise Old Navy stores in international markets, addi ...
- Mobile Subscriptions Hit 6.3 Million Worldwide
Around the Net In OMD Europe, Nina Lentini - Thursday, April 11, 2013
Global mobile subscriptions saw a 9% rise in 2012 to 6.3 billi ...
- Fiat India: More Dealers, Big Marketing
Around the Net In Brand Marketing, Karl Greenberg - Thursday, April 11, 2013
Fiat India wants to net 1% of market by year-end and sa ...
- McCann Worldgroup Buys India's End To End Marketing
MediaDailyNews, Steve McClellan - Thursday, April 4, 2013
McCann Worldgroup has acquired Indian database and direct marketing firm End ...
- Fallout Continues Over Fake Ford Figo Ads
Marketing Daily - Top of the News, Thom Forbes - Monday, April 1, 2013
Reactions to JWT India's "vile" faux ads for the Ford Figo ...
- Jim Farley Apologizes For Ford India Ads
Around the Net In Brand Marketing, Karl Greenberg - Thursday, March 28, 2013
Ford's chief global marketer, Jim Farley, made a point of apologizing f ...
- Chief Creative Officer, JWT India Resigns Amid Ford Controversy
MediaDailyNews, Steve McClellan - Wednesday, March 27, 2013
Young creatives at JWT India may have been responsible for creating t ...
- WPP, Ford Apologize For Controversial Ads
MediaDailyNews, Steve McClellan - Monday, March 25, 2013
WPP and client Ford have apologized for a series of controversial onli ...
- Ford India Apologizes For Ads
Around the Net In Brand Marketing, Karl Greenberg - Monday, March 25, 2013
Ford Motor Co. is having to explain a series of ad ...
- India's Most Innovative Companies
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, March 20, 2013
India is becoming a tech-brand powerhouse. Here's a list of top companie ...
- Publicis Acquires Digital Marketer Convonix
Online Media Daily, Steve McClellan - Friday, March 15, 2013
Publicis Groupe has acquired Mumbai, India-based digital marketing firm Convonix. It's t ...
- IPG Mediabrands Acquires Interactive Avenues
MediaDailyNews, Steve McClellan - Wednesday, March 6, 2013
IPG Mediabrands has acquired Interactive Avenues, which it said was India's large ...
- Court Throws Out $1B NDTV Suit Against Nielsen, WPP
MediaDailyNews, Steve McClellan - Tuesday, March 5, 2013
A New York Court has dismissed a $1 billion lawsuit by Indi ...