- Friends And Family Most Authentic Influence
Research Brief, Jack Loechner - Friday, November 10, 2017
86% of consumers say that authenticity is most important when deciding wh ...
- Influencers Value Authenticity Over Money
Marketing Daily, Tanya Gazdik - Friday, October 27, 2017
"The success of influencer marketing relies on authenticity, the core feature drivi ...
- Lauren McGrath Joins Lippe Taylor
People on the Move, Larissa Faw - Thursday, October 26, 2017
Lippe Taylor has appointed Lauren McGrath, ex-Refinery29, as head of talent, influenc ...
- 'Geordie Shore' Star Wrapped For Snapchat Posts Missing #Ad
Around the Net In MAD London, Sean Hargrave - Wednesday, October 25, 2017
A television personality made famous by reality tv show "Geordie Shore" h ...
- Praytell Hires Former VaynerMedia Influencer Practice Lead
People on the Move, Steve McClellan - Tuesday, October 10, 2017
Praytell, part of Project Worldwide, has hired Rhea Nanos Woods as vi ...
- Influencers A Rising Trend
Research Brief, Jack Loechner - Wednesday, October 11, 2017
Influencers are widespread throughout many retail sectors, and 70% of brands acro ...
- How Brands Evaluate Influencers
Show Daily: Videos, Ross Fadner - Tuesday, October 10, 2017
Is massive reach enough to justify partnering with an influencer today? Accordi ...
- Complaints Over Influencer Marketing Soar 193%
Around the Net In MAD London, Sean Hargrave - Friday, October 6, 2017
Complaints about social media are up 193% ASA figures show. "The Guardia ...
- Influencer Marketing Must Mature, One #Advert At A Time
London Blog, Sean Hargrave - Friday, October 6, 2017
Complaints have trebled as influencers seek to go more mainstream. Time f ...
- FTC: Not All Celebrity Influencers Are Paid By Brands
Digital News Daily, Wendy Davis - Tuesday, October 3, 2017
Some of the biggest celebrities on Instagram endorse products without payment, t ...
- Conde Nast's Kostelic Discusses A Publisher's Role In Influencer Marketing
Publishers Daily, Sara Guaglione - Monday, October 2, 2017
Craig Kostelic, Chief Business Officer of Conde Nast's Food Innovation Group, soun ...
- PewDiePie Doubles Down On Racist Moves
Social Media Insider, Erik Sass - Wednesday, September 13, 2017
From a marketing perspective, Felix Kjellberg's (PewDiePie) latest offense serves to highligh ...
- UK Marketers Set To Spend Big On Influencers
Around the Net In MAD London, Sean Hargrave - Tuesday, September 5, 2017
Research from influencer platform Takumi suggests that 9% of British marketers wi ...
- Influencer Marketing Needs ROI, Not Vanity Metrics
London Blog, Sean Hargrave - Tuesday, September 5, 2017
Yet more research shows marketers love influencers -- but still have ...
- How Will Marketers Measure ROI From Influencers?
Around the Net In MAD London, Sean Hargrave - Wednesday, August 30, 2017
"Marketing Week" tackles the thorny issue of influencer marketing, asking why ...
- Lenovo Uses Influencers To Show Off Latest Laptop
Marketing Daily, Aaron Baar - Tuesday, August 22, 2017
"We wanted to highlight real life use cases," Christy Hayes, account direct ...
- NEW! Midnight Oil's Influencer Campaign For Lenovo
Out to Launch, Steve McClellan - Monday, August 21, 2017
Marketing agency Midnight Oil has launched a new influencer marketing campaign f ...
- How To Win The Influencer-Marketing Game
MediaDailyNews, Lance Rios - Wednesday, August 16, 2017
Since 2010, every major brand has experimented with reaching millennials via influencer ...
- Lincoln Dealer Launches Influencer Campaign
Marketing Daily, Tanya Gazdik - Tuesday, August 8, 2017
"Because of the power of social media platforms, we believe this ...
- Top Influencers Are Getting GBP75k A Post
Around the Net In MAD London, Sean Hargrave - Thursday, August 3, 2017
New research from Rakuten Marketing, reported on by Netimperative, suggests that t ...
- Is Influencer Marketing The New Emperor's Clothes?
London Blog, Sean Hargrave - Thursday, August 3, 2017
They are earning huge sums that marketers don't fully understand, and deliveri ...
- Influencer Marketing In Need Of Industry Standards
Digital News Daily, Laurie Sullivan - Friday, July 21, 2017
Today's pay-to-play influencer model can't sustain itself, said Brian Salzman, founder-CEO, R ...
- Influencer Marketing: There's A Lot To Clean Up
Show Daily, Laurie Sullivan - Wednesday, July 19, 2017
About 74% of marketers still struggle with the return on investment fr ...
- Havas Launches In-House Influencer Team
MAD, Larissa Faw - Wednesday, July 5, 2017
The agency indicated the operation will work across all Havas clients ...
- Celebrities Still Fail To Disclose Instagram Ads
Digital News Daily, Wendy Davis - Monday, June 26, 2017
Dozens of celebrities who hawk products on Instagram still fail to adequate ...
- Shift In Consumer Trust: Influencer Videos Drive Purchases, Study Finds
Digital News Daily, Laurie Sullivan - Thursday, June 22, 2017
The shift in trust is the most surprising finding from the stud ...
- What Marketers Can Learn From The NBA Finals
Marketing: Sports, Kurt Abrahamson - Friday, June 16, 2017
No industry needs to leverage real-time marketing quite like sports, an indust ...
- Who Do You Believe?
Research Brief, Jack Loechner - Friday, June 16, 2017
More influential individuals, known as "information brokers," have a wealth of knowled ...
- Influencer Content Can Drive Sales, Increase Basket Size
Marketing: CPG, Holly Pavlika - Thursday, June 15, 2017
Research by Colloquy found U.S. consumers were enrolled in 3.5 billion loyal ...
- Influencer Marketing Drives Sales Lift Through Relevant Content AND Offers
Marketing: CPG, Holly Pavlika - Tuesday, June 6, 2017
Influencers create content that gives context and meaning to products they a ...