- It's Not Your Grandmother's Pine-Sol
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Clorox had to think about how to reframe its message about Pine-So ...
- Punching Above Your Weight: Popchips' Contender Story
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Banking on emotion, the brand launched a new product, Nutters, a pean ...
- Edelman Vets Launch Strategy-, Influencer-Focused Marketing Shop
MAD, Larissa Faw - Wednesday, October 17, 2018
"The traditional agency model just isn't built to keep up anymore ...
- 60% Of Marketers Aren't Confident Working With Influencers, Tips On Spotting A Fake
London Blog, Sean Hargrave - Wednesday, October 17, 2018
ISBA is telling its members to look at business metrics, more th ...
- Unilever Recommends 'Purposeful' Long-Term Influencer Relationships
Around the Net In MAD London, Sean Hargrave - Thursday, October 4, 2018
Unilever is calling on marketers to form long-term "purposeful" relationships with influence ...
- Another Reality TV 'Star' Reprimanded For Lack Of #Ad Transparency
Around the Net In MAD London, Sean Hargrave - Wednesday, October 3, 2018
Here we go again. Another wannabe celebrity -- this time a form ...
- Best Practices For Influencer Marketing
Marketing Insider, Krishna Subramanian - Friday, September 28, 2018
It's not all about the top 100 -- and other tips ...
- Pinterest Opens Content Marketing To Influencer Platforms
Mobile Insider, Gavin O'Malley - Thursday, September 20, 2018
Per the change, brands can expect more visibility into various stats li ...
- Keith Weed Calls For Collaboration On Tackling Influencers' Fake Followers
Around the Net In MAD London, Sean Hargrave - Tuesday, September 18, 2018
Unilever's marketing boss Keith Weed is warning influencers that the only w ...
- Turo Gives Traditional Car Rental Companies A Run For Their Money
Drive Time, Tanya Gazdik - Monday, September 17, 2018
The price difference between Turo and the traditional rental car companies f ...
- Brand Loyalty Fading Among Americans
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 14, 2018
Among the findings, 75% of respondents admit to having a preferred bra ...
- Reality TV Star Reprimanded, Again, Over Undisclosed Instagram Ad
Around the Net In MAD London, Sean Hargrave - Wednesday, September 12, 2018
The ASA has banned an Instagram story from Louise Thompson from t ...
- UK Regulation Is A Mess -- Just Ask A Spam Caller Or Influencer
London Blog, Sean Hargrave - Wednesday, September 12, 2018
Influencers go unpunished and new rules that were supposed to protect ...
- Is Influencer Marketing Actually Working For Anyone?
London Blog, Sean Hargrave - Monday, August 20, 2018
The CMA is investigating influencers in the UK over lack of # ...
- UK Authorities To Investigate Influencers Who Don't Disclose Payments
Around the Net In MAD London, Sean Hargrave - Friday, August 17, 2018
The Competition and Markets Authority (CMA) has launched an investigation into suspicio ...
- Influencer Branding Is (Surprisingly) Overlooked
Media Insider, Cory Treffiletti - Wednesday, August 8, 2018
If you say you're not influenced that heavily by "influencers," I'd sa ...
- Amazon -- Once Again- - Fights Fake Reviews, Click Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Monday, July 30, 2018
Scams to outsmart Amazon's algorithms, intended to serve the most relevant resul ...
- Report: Instagram Influencer Posts Generate Millions In Earned Media Value
Digital News Daily, Larissa Faw - Thursday, July 26, 2018
While the industry continues to debate the ROI of social-media influencers, Europe ...
- $1m Per Post -- Kylie Jenner Is Instagram's Best-Paid Influencer
Around the Net In MAD London, Sean Hargrave - Thursday, July 26, 2018
Kylie Jenner has been named the top paid Instagram influencer commanding ...
- Vector Media Pulls In Social Influencers To Boost OOH, Experiential Campaigns
Digital News Daily, Laurie Sullivan - Tuesday, July 24, 2018
Vector Media developed a business model to pull in social influencers, whi ...
- Vector Media Uses Social Influencers To Boost OOH, Experiential Campaigns
Social Media Insider, Laurie Sullivan - Wednesday, July 25, 2018
For Vector and its clients, the strategy required the formation of ...
- Fitness Leads The Drive For Influencer Marketing
Around the Net In MAD London, Sean Hargrave - Monday, July 23, 2018
"Campaign" reveals that fitness, travel and parenting are the top three industri ...
- Survey Finds Most Brands Will Spend More On Influencer Marketing
MAD, Steve McClellan - Friday, July 20, 2018
A study by the WFA found that companies use influencers to boo ...
- One In Eight Instagram Influencers Are Buying Followers
Around the Net In MAD London, Sean Hargrave - Friday, July 20, 2018
One in eight Instagram influencers has bought followers in the past s ...
- 96% Of Marketers Show Why Influencer Marketing Needs Cleaning Up
London Blog, Sean Hargrave - Friday, July 20, 2018
65% of advertisers will invest more in the channel this year, y ...
- 60% Follow Celebs On Social
Around the Net In MAD London, Sean Hargrave - Tuesday, July 17, 2018
According to the latest research from Global Web Index 60% of intern ...
- Did Falling SEO Prompt Didit To Back Out Of Gawker Auction?
Search & Performance Marketing Daily, Laurie Sullivan - Friday, July 13, 2018
Lee's bid for Gawker ended on Thursday when Bryan Goldberg, the own ...
- Finding The World Cup Influencers Through A Social Search Engine
Performance Marketing Insider, Laurie Sullivan - Thursday, July 12, 2018
While Nike highlights the true colors for the two World Cup finalist ...
- The 7 Deadly Sins That Give Away A Crooked Influencer
London Blog, Sean Hargrave - Friday, July 6, 2018
Brands are wasting fortunes on rogue influencers selling bots rather than eyeball ...
- Coca-Cola's Peace Tea Rewards 'Randomer' Acts Of Kindness
Marketing Daily, Karlene Lukovitz - Monday, June 25, 2018
The brand is spurring acts of kindness via a team of ...