Tag results for "influencer marketing"
- Influencer Marketing Must Mature, One #Advert At A TimeComplaints have trebled as influencers seek to go more mainstream. Time f ...
- FTC: Not All Celebrity Influencers Are Paid By BrandsSome of the biggest celebrities on Instagram endorse products without payment, t ...
- Conde Nast's Kostelic Discusses A Publisher's Role In Influencer MarketingCraig Kostelic, Chief Business Officer of Conde Nast's Food Innovation Group, soun ...
- PewDiePie Doubles Down On Racist MovesFrom a marketing perspective, Felix Kjellberg's (PewDiePie) latest offense serves to highligh ...
- UK Marketers Set To Spend Big On InfluencersResearch from influencer platform Takumi suggests that 9% of British marketers wi ...
- Influencer Marketing Needs ROI, Not Vanity MetricsYet more research shows marketers love influencers -- but still have ...
- How Will Marketers Measure ROI From Influencers?"Marketing Week" tackles the thorny issue of influencer marketing, asking why ...
- Lenovo Uses Influencers To Show Off Latest Laptop"We wanted to highlight real life use cases," Christy Hayes, account direct ...
- NEW! Midnight Oil's Influencer Campaign For LenovoMarketing agency Midnight Oil has launched a new influencer marketing campaign f ...
- How To Win The Influencer-Marketing GameSince 2010, every major brand has experimented with reaching millennials via influencer ...
- Lincoln Dealer Launches Influencer Campaign"Because of the power of social media platforms, we believe this ...
- Top Influencers Are Getting GBP75k A PostNew research from Rakuten Marketing, reported on by Netimperative, suggests that t ...
- Is Influencer Marketing The New Emperor's Clothes?They are earning huge sums that marketers don't fully understand, and deliveri ...
- Influencer Marketing In Need Of Industry StandardsToday's pay-to-play influencer model can't sustain itself, said Brian Salzman, founder-CEO, R ...
- Influencer Marketing: There's A Lot To Clean UpAbout 74% of marketers still struggle with the return on investment fr ...
- Havas Launches In-House Influencer TeamThe agency indicated the operation will work across all Havas clients ...
- Celebrities Still Fail To Disclose Instagram AdsDozens of celebrities who hawk products on Instagram still fail to adequate ...
- Shift In Consumer Trust: Influencer Videos Drive Purchases, Study FindsThe shift in trust is the most surprising finding from the stud ...
- What Marketers Can Learn From The NBA FinalsNo industry needs to leverage real-time marketing quite like sports, an indust ...
- Who Do You Believe?More influential individuals, known as "information brokers," have a wealth of knowled ...
- Influencer Content Can Drive Sales, Increase Basket SizeResearch by Colloquy found U.S. consumers were enrolled in 3.5 billion loyal ...
- Influencer Marketing Drives Sales Lift Through Relevant Content AND Offers Influencers create content that gives context and meaning to products they a ...
- Has Amazon Popped The Influencer Marketing Bubble?As Amazon prioritizes partnering with creators who can drive meaningful results, t ...
- StyleHaul Brings In YouTube Star TisdaleAshley Tisdale, a star of "High School Musical" and YouTube and soci ...
- McDonald's Guide To Fighting Fake News Through Earning Trust"Campaign" is highlighting the key tactics that McDonald's CMO, Alistair Macrow, clai ...
- Rakuten Formally Launches Tool To Automate Disclosure Of Influencer EndorsementsRakuten Marketing has developed technology that helps advertisers automatically monitor bloggers a ...
- Instagram Is Top Platform For Influencers, But YouTube GainsThat's according to a new survey of around 300 influencers by soci ...
- FTC Sends More Warnings To InfluencersThe FTC sent letters to 52 influencers and marketers, including Sofia Vergar ...
- New Lawsuit Claims Fyre Organizers Tried To Quash Social Media CriticsJa Rule and Billy McFarland are also being sued for trying ...
- U by Kotex Launches Fitness LineThe program aims to encourage honest dialogue about working out during one ...
