- This Is The Year Of Influencer Marketing
Around the Net in Email, Ray Schultz - Tuesday, May 22, 2018
Influencer marketing has become an integral tactic for B2B brands. Here’s ...
- Facebook Builds Platform For Branded Content Campaigns
Digital News Daily, Gavin O'Malley - Friday, May 18, 2018
Marketers will be able to search through a list of potential influenc ...
- Jeff Koons Isn't The Only One Auctioning Off A Play-Doh Sculpture
MAD, Steve McClellan - Thursday, May 17, 2018
A new Hasbro campaign tells the story of a young influencer na ...
- 5 Key B2B Lessons From Social Media Week
Digital News Daily, Lindsey Hogan - Wednesday, May 2, 2018
It's an old lesson, but bears repeating. Standout content that inspires, educate ...
- Is Snapchat A Car Crash Or A Long-Term Success Story?
London Blog, Sean Hargrave - Wednesday, May 2, 2018
New users have been halved and influencers are walking -- but eMarket ...
- Influencer Engagement Costs Range From As Little As $0.09 To As Much As $4.14
Research Intelligencer, Joe Mandese - Monday, April 30, 2018
The average cost per influencer engagement was 24 cents in 2017, accordi ...
- Wonderful Halos Goes Viral With Kid Video Stars
Marketing Daily, Karlene Lukovitz - Friday, April 27, 2018
Long branded videos featuring "Ryan" and "Evan" playing games have pulled near ...
- Instagram Rises, Snapchat Falls In Influencer Marketing
Around the Net In MAD London, Sean Hargrave - Wednesday, April 25, 2018
Instagram is on the rise and Snapchat and YouTube are taking ...
- Snap Is Losing Influencers, While Instagram Gains Them
Social Media Insider, Gavin O'Malley - Wednesday, April 25, 2018
Over the past year, 86% of marketers and 89% of influencers report ...
- Is Influencer Marketing Complicit In Fraud Of Up To 72%?
London Blog, Sean Hargrave - Tuesday, April 24, 2018
That's how much budget Ritz-Carlton wasted in March on Instagram fake follow ...
- Social Influencers Register Positive Impact On Engagement
Digital News Daily, Gavin O'Malley - Friday, April 20, 2018
Instagram platform updates seem to have had a positive impact on engageme ...
- Fullscreen Buys Influencer Marketing Platform Reelio
Digital News Daily, Alex Weprin - Thursday, April 5, 2018
Reelio CEO Pete Borum will join Fullscreen as part of the acquisitio ...
- Ingraham's 'Celebrity' Sentiment Declines By A Third Post-Hogg Tweet
Research Intelligencer, Joe Mandese - Thursday, April 5, 2018
Ingraham's "positive" sentiment declined from 53% of her overall consumer perception t ...
- Channel 4 To Run Pitch Process To Rebrand Influencers
Around the Net In MAD London, Sean Hargrave - Wednesday, April 4, 2018
Channel 4 is working with Unilever Ventures and Studio71 to identify soci ...
- Who Influences The Influencers?
Research Intelligencer, Joe Mandese - Wednesday, April 4, 2018
Who is handling influencer marketing? Interestingly, it is coming from a m ...
- Marketers Put Their Money Where Influencers Are, Cash Found Top Method Of Compensation
Research Intelligencer, Joe Mandese - Tuesday, April 3, 2018
Three out of four national marketers are actively utilizing "influencer marketing," accordi ...
- Snap Mocks Domestic Violence, Incurs Rihanna's Wrath
Digital News Daily, Gavin O'Malley - Thursday, March 15, 2018
Snap just set off another celebrity -- and this time the offen ...
- Happy Birthday Shaq. Oh, And You Too Oreo (I Guess)
Mediapsssst, Richard Whitman - Tuesday, March 6, 2018
That's what happens when you cover marketing too long. You start wishi ...
- Conde Nast Kicks Off Influencer Platform, Ups Ad Targeting And Engagement
Publishers Daily, Melynda Fuller - Tuesday, February 27, 2018
The Next Gen Influencer Platform offers a curated group of both in-hou ...
- What Part Of Transparency Do Influencers Not Get?
London Blog, Sean Hargrave - Wednesday, February 14, 2018
It protects them, their sponsors and their audience -- yet only ha ...
- Political Advertising Embraces the Influencers: People-Driven Content
Show Daily: Videos, Staff Writers - Thursday, January 25, 2018
When it comes to digital ad spending in politics, where do markete ...
- ROI Influencer Media Taps Former UM Strategist To Expand Its Multicultural Division
People on the Move, Steve McClellan - Tuesday, January 16, 2018
ROI Influencer Media as tapped former IPG Mediabrands strategist Mary Hill f ...
- FTC Influencer Guidelines Keep Business Thriving
Social Media Insider, Gavin O'Malley - Wednesday, January 17, 2018
Data collected by the influencer-marketing platform also shows that nearly 90% ...
- Influencer Marketing Firm Obviously Expands With Paris Office
MAD, Steve McClellan - Monday, January 15, 2018
The new office, which has been taking shape for months, will foc ...
- Google's Algorithm Says The World Is Flat
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2018
The real issue here is not about how Google's work culture a ...
- Ryan Reynolds Signs With Air Canada
Out to Launch, Larissa Faw - Wednesday, December 27, 2017
Actor Ryan Reynolds (“Deadpool”) has signed on as a brand ambassador f ...
- Influencer Marketing Works, As Long As It's 'Authentic'
Marketing Daily, Aaron Baar - Tuesday, December 19, 2017
Nearly a third of consumers say they have purchased a product ...
- More Than Half Of Millennials Have Bought Because Of An Influencer
Around the Net In MAD London, Sean Hargrave - Friday, December 8, 2017
Nearly two in three young consumers are consuming content from their favouri ...
- Influencer Platform Obviously Taps Gesumaria For Business Development Role
People on the Move, Steve McClellan - Tuesday, December 5, 2017
Influencer marketing platform Obviously has tapped Dennis Gesumaria as vice president ...
- Havas Invests In Influencer Marketing Platform Octoly
MAD, Steve McClellan - Monday, November 13, 2017
The Octoly platform acts as a gifting marketplace which connects a growi ...