- Brands See Declines In Organic Reach On Instagram
Research Intelligencer, Rob Williams - Friday, January 14, 2022
Audience attention was more divided as the photo-sharing app added more vid ...
- Snap Snags 2 New Hires From Competing Social Networks
Digital News Daily, Colin Kirkland - Thursday, January 13, 2022
Win Sakdinan will be senior director of business marketing, while Meghana Dh ...
- FTC Can Proceed With Antitrust Claims Against Facebook
Digital News Daily, Wendy Davis - Tuesday, January 11, 2022
A federal judge has rejected Facebook's request to dismiss antitrust claims stemmi ...
- Automation For Advanced Ad Targeting And Creation Missing In Social Media Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, January 11, 2022
Although automation is gaining popularity in ad creation and targeting, social med ...
- Instagram Follows TikTok Trends, How This Could Impact Its Future
Digital News Daily, Colin Kirkland - Wednesday, December 29, 2021
Will full-screen short-form videos fully take over the stream of static post ...
- Meta Unveils Future Ad Manager Updates Focusing On Outcomes
Digital News Daily, Colin Kirkland - Friday, December 24, 2021
The major goal is to simplify and streamline the existing interface ...
- Walmart Tops Brick-And-Mortar Retailers Across Social Media Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 23, 2021
Which brick-and-mortar retailers are advertising the most on social heading into Christma ...
- Instagram Sues Analytics Company Social Data Trading Over Alleged Scraping
Digital News Daily, Wendy Davis - Monday, December 20, 2021
The Hong Kong-based company Social Data Trading allegedly scraped data from Instagr ...
- Meta Hires Former Broadcom, Intel Vet Bjorlin As VP, Infrastructure Hardware Engineering
Inside Performance, Laurie Sullivan - Friday, December 17, 2021
For Meta to hire top engineering talent who spent time at tho ...
- Study: Liquor Retailers Major In Instagram For Online Brand Marketing
Marketing Daily, Les Luchter - Tuesday, December 14, 2021
"Providing branded content in Instagram-sized assets makes it easy for retailers ...
- How Eye Gaze In Ads Affects Creative Performance
Data & Programmatic Insider, Laurie Sullivan - Monday, December 13, 2021
Ads need to captivate viewers to be successful. VidMob studied direct a ...
- Quartile Acquires Sidecar, Creates Ecommerce Ad Platform Managing $2B In Yearly Ad Spend
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 13, 2021
The combined platform will work across all major ad platforms including Googl ...
- Instagram Chief Refuses To Rule Out Kids' Version During Senate Grilling
Digital News Daily, Karlene Lukovitz - Thursday, December 9, 2021
In grilling CEO Adam Mosseri, lawmakers dismissed Instagram's new safety measures ...
- Influencer Marketing Surges 42% To $13.8B In 2021
Digital News Daily, Colin Kirkland - Wednesday, December 8, 2021
The market is projected to expand at a more moderate 9%, risi ...
- Omni-Bust: Many Brands Still Don't Have A Mature Marketing Strategy
Email Insider, Ray Schultz - Monday, December 6, 2021
Marketers and customer service staff have slightly different takes on what wor ...
- Analysis: A Year After Boycott, Starbucks Tops Social Ad Spending
Marketing Daily, Steve Ellwanger - Monday, November 22, 2021
The majority (39%) of total QSR ad impressions were on Twitter, follow ...
- State AGs To Probe Instagram's Effects On Children
Digital News Daily, Karlene Lukovitz - Friday, November 19, 2021
The bipartisan group of prosecutors from at least 10 states will investiga ...
- DJ Khaled Brings Authenticity, Passion To Pandora's Multichannel Brand Campaign
Digital News Daily, Colin Kirkland - Wednesday, November 17, 2021
Khaled expresses his genuine love for Pandora with three ads that wi ...
- Ohio Sues Facebook Over Statements About 'Harmful' Content
Digital News Daily, Wendy Davis - Tuesday, November 16, 2021
Facebook duped investors by misrepresenting its policies regarding "misinformation" and "harmful content ...
- Budgets Show Spending Across All Social Networks: Trends For 2022
Inside Performance, Laurie Sullivan - Wednesday, November 10, 2021
The data shows a big increase in "improving the employee experience" a ...
- New Senate Bill Would Thwart Big Tech Acquisitions
Digital News Daily, Wendy Davis - Friday, November 5, 2021
The "Platform Competition and Opportunity Act," proposed by Senators Amy Klobuchar a ...
- MRC Accredits IAS For Facebook, Instagram Measurement
MediaDailyNews, Joe Mandese - Wednesday, November 3, 2021
The third-party measurement service cites "continued growth of social media." ...
- 5 Ways To Use Influencers When Social Apps Go Down
Marketing Insider, Maria Bailey - Wednesday, November 3, 2021
For example: Use an influencer's influence offline. ...
- Study Reveals Reach, Performance Of Instagram Reels Vs. TikTok Video Ads
Digital News Daily, Colin Kirkland - Tuesday, October 26, 2021
In one recent study testing the reach of a similar video ...
- Instagram Updates Insights Platform: Enhances Data For Marketers, Creators
Digital News Daily, Colin Kirkland - Wednesday, October 20, 2021
As part of the update, Instagram says creators who partner with bran ...
- Facebook Customizes Ads, Measures Ad Performance To Support SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 21, 2021
Facebook is focusing heavily on small and-medium-sized businesses, even as the compa ...
- Father Of Slain Reporter Asks FTC To Investigate Facebook Over Videos
Digital News Daily, Wendy Davis - Tuesday, October 12, 2021
The father of a journalist killed on the air is urging t ...
- FTC Urged To Police Teen Privacy On Instagram, YouTube, Other Tech Platforms
Digital News Daily, Wendy Davis - Friday, October 8, 2021
"The need to protect young people from privacy threats online is mo ...
- Americans: Facebook Contributing To National Health Crisis, Should Be Regulated Like A Drug
MediaDailyNews, Joe Mandese - Monday, October 11, 2021
Many consider it physically addictive and felt like they were going throu ...
- What Happens When Facebook Goes Down? Traffic To The Open Web Soars
Red, White & Blog, Joe Mandese - Tuesday, October 5, 2021
Data reveals traffic to other destinations on the open web jumped ...