- Gocompare.com And Fold 7 Part Company
Around the Net In MAD London, Sean Hargrave - Tuesday, April 21, 2015
Fold7 is splitting with Gocompare.com as the insurance-comparison site considers bringing ba ...
- Hancock Introduces Life Insurance That Rewards Healthy Living
Marketing Daily, Sarah Mahoney - Friday, April 10, 2015
Hancock -- a longtime sponsor of the Boston Marathon -- is previewi ...
- Q&A: The Timelessness Of 'Mayhem'
Marketing Daily, Ken Beaulieu - Wednesday, March 25, 2015
"You know you have a good idea when the core of ...
- Meerkat Movies To Replace Orange Wednesday Cinema Offers
Around the Net In MAD London, Sean Hargrave - Friday, March 20, 2015
Insurance Web site Comparethemarket is to replace mobile phone operator EE ...
- State Farm Debuts 'Best Of The Assist' Team
Out to Launch, Amy Corr - Wednesday, March 11, 2015
State Farm launched an adorable extension to its "Born to Assist" campaig ...
- Google Launches Auto Insurance Comparison-Shopping Engine
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 5, 2015
Google confirmed earlier reports with the launch Thursday of the Google Compa ...
- Aflac Introduces One Day Pay Promise In Its Largest Marketing Campaign Ever
Marketing Daily, Tanya Gazdik - Friday, February 6, 2015
"As we try to expand our reach with the growing younger, Millenni ...
- Even A Magician Wants in On Colorado HealthOP's Secrets
Out to Launch, Amy Corr - Wednesday, February 4, 2015
Colorado HealthOP launched a TV campaign that educates Colorado residents on t ...
- Ogilvy New York Killed A Boy In A Nationwide Super Bowl Ad But McKinney Made Everyone Laugh With The Other Nationwide Ad
Mediapsssst, Richard Whitman - Monday, February 2, 2015
By now you've seen the Nationwide Super Bowl ad in which ...
- Digital Engagement Index
Social Media & Marketing Daily, Erik Sass - Tuesday, February 3, 2015
Love it or hate it, people are still talking about Nationwide's Sup ...
- Hot Spot: Now You See Her, Now You Don't?
Marketing Daily, Sarah Mahoney - Friday, January 23, 2015
A teaser for its Super Bowl spot stars the inimitable Mindy Kalin ...
- Privacy Concerns Spark Government To Revise Health Insurance Site
PolicyBlog, Wendy Davis - Friday, January 23, 2015
Earlier this week, it emerged that the White House's health insurance sit ...
- Hot Spot: State Farm Finds Its Vanishing Agents
Marketing Daily, Sarah Mahoney - Friday, January 16, 2015
State Farm finally lets us see the other side of the sto ...
- Google Readies U.S. Auto Insurance Comparison Site - And It's Just The Beginning
Search & Performance Marketing Daily, Laurie Sullivan - Friday, January 9, 2015
Google recently formed a partnership with the insurance comparison shopping site CompareNow.co ...
- Google Readying U.S. Auto Insurance Shopping Site
Around the Net In Media, Gavin O'Malley - Friday, January 9, 2015
Google is reportedly readying a U.S. auto insurance shopping Web site, an ...
- NEW! Salt-N-Pepa Push It Real Good In Latest Geico Ad
Out to Launch, Amy Corr - Tuesday, November 25, 2014
Salt-N-Pepa's iconic song, "Push It," takes on a more family-friendly meaning ...
- BBDO Back In The Insurance Game With American Family Win
MAD, Steve McClellan - Friday, November 21, 2014
The appointment came after a review in which WPP's Grey was t ...
- NEW! Geico Launches Final 'Did You Know' Ad
Out to Launch, Amy Corr - Thursday, November 20, 2014
GEICO is done with ads running under its "Did You Know" umbrell ...
- NEW! Geico's Halloween-Themed Ad Urges Consumers Not To Make Bad Decisions, Like Teens In Horror Movies
Out to Launch, Amy Corr - Monday, September 29, 2014
Geico has launched a new advertising campaign under the "It's what y ...
- Comparethemarket Says Facebook Premium Video Ad Campaign Successful
Around the Net In MAD London, Sean Hargrave - Monday, September 29, 2014
Facebook's first UK Premium Video advertiser Comparethemarket.com has said it is prepar ...
- Prudential Sets Guinness World Record With New Ad
MAD, Larissa Faw - Friday, September 19, 2014
In its new ad, "Dominoes," Prudential has set a new world reco ...
- Penn Mutual Backs The Growing Sport Of Rugby
Marketing Daily, Karl Greenberg - Wednesday, September 17, 2014
Eileen McDonnell, Penn Mutual's CEO, said the deal provides a thematic connecti ...
- Nationwide Jingle Is Catchy -- Just Ask Peyton Manning
Out to Launch, Amy Corr - Wednesday, September 10, 2014
Even Peyton Manning can't avoid getting an advertising jingle stuck in h ...
- Seamless Cross-Channel Service Crucial For Car Insurers Google, GFK And Nielsen Advise
Around the Net In MAD London, Sean Hargrave - Friday, September 5, 2014
Car insurance brands must adapt to cross-device behaviours to remain competitive, accordi ...
- Allianz Switches To Ogilvy
Around the Net In MAD London, Sean Hargrave - Monday, August 11, 2014
Europe's largest insurer, Allianz Group, is moving its global advertising account ...
- Insurers Plan to Use Social Media More
The Social Graf, Erik Sass - Friday, August 8, 2014
A large majority of U.S. insurers (86%) plan to increase their u ...
- Insurance Targeting: Marketing Same Product To Three Demos
Data and Targeting Insider, Laurie Sullivan - Thursday, July 10, 2014
Digital marketing agency PM Digital and analytics company Paradysz set out ...
- Liberty Mutual, Havas Debut "New" Car Insurance Campaign
MAD, Larissa Faw - Monday, June 30, 2014
Dubbed, "See Car Insurance in a Whole New Light," the campaign includ ...
- Liberty Mutual Effort Stars 'Everyday Americans'
Marketing Daily, Tanya Gazdik - Tuesday, July 1, 2014
Liberty Mutual Insurance is kicking off a campaign that includes 30- a ...
- Lessons And Opportunities
Marketing: Health, Jeff Gourdji, John Kutz - Monday, June 30, 2014
Now that the near-deafening noise surrounding the Affordable Care Act's Healthcare Exchang ...