Facebook’s first UK Premium Video advertiser Comparethemarket.com has said it is prepared to use the format again after its first campaign, ran at the end of August,
achieved better than expected lifts in brand metrics. The ads were designed to build affection for a new meerpup character and drive desire for consumers to take out an insurance policy in
order to redeem the toy. Premium Video ads work across desktop and mobile and play automatically without sound as a user scrolls through their News Feed.
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