- Passikoff: Watch This Spot (But Don't Laugh)
Around the Net In Brand Marketing, Karl Greenberg - Wednesday, October 5, 2011
The insurance biz is now pretty much totally stepped in humor. B ...
- Life Insurers Missing Younger Customers
Marketing Daily, - Friday, September 30, 2011
Life insurance companies are missing the opportunity to acquire customers under a ...
- Esurance Selects Leo Burnett
Marketing Daily, - Monday, September 19, 2011
Esurance has selected Leo Burnett Chicago as its new agency of reco ...
- Burnett Wins Esurance, Will Service Separate From Allstate
MediaDailyNews, - Monday, September 19, 2011
Direct-to-consumer car insurance marketer Esurance this morning named Publicis' Leo Burnett ...
- Life Insurance Ownership Lowest Among Hispanics
Marketing Daily, - Tuesday, September 13, 2011
Hispanics have the lowest rates of life insurance ownership when compared ...
- Ex-Forrester Analyst Ramps Up Social Media For USAA
Online Media Daily, Mark Walsh - Tuesday, September 6, 2011
Augie Ray left his post as a senior analyst for social med ...
- Allstate Launches NCAA Football Promo
Marketing Daily, - Friday, September 2, 2011
Allstate has a lot behind door number three with a promotion ...
- Amica Ranks Highest In Customer Satisfaction
Marketing Daily, Tanya Gazdik - Thursday, September 1, 2011
Following Amica Mutual in the rankings are Auto-Owners Insurance and Erie Insuran ...
- Allstate Links With Radio Personality Tom Joyner
Marketing Daily, Tanya Gazdik - Wednesday, August 17, 2011
The Northbrook, Ill.-based insurance company will donate $10 to the foundation f ...
- State Farm Ties Contest Into Charities, MLB
Marketing Daily, - Friday, July 22, 2011
State Farm has enlisted singer Mandy Moore in promoting its "Go ...
- American Family Insurance Focuses On 'Dream'
Marketing Daily, Tanya Gazdik - Monday, July 18, 2011
The effort, from Ogilvy & Mather, includes TV, radio, print, online, digita ...
- State Farm, AAA, GEICO Best Insurance Brands
Marketing Daily, - Wednesday, July 13, 2011
State Farm, AAA and GEICO were the best perceived insurance brands ...
- GEICO Adds Another Campaign To Its Lineup of Lizards, Cavemen
Around the Net In Brand Marketing, Karl Greenberg - Monday, July 11, 2011
GEICO, which has used cavemen and a talking tropical reptile, is creati ...
- Amica Mutual Ranks Highest For 12th Year
Marketing Daily, Tanya Gazdik - Wednesday, June 29, 2011
For the first time, satisfaction with price is higher among unbundled custome ...
- Allstate, Telemundo Partner For Award Show
Marketing Daily, - Monday, June 20, 2011
Allstate is sponsoring Telemundo's broadband award show, "Allstate Presents Premios Telemundo Novel ...
- State Farm Urges Viewers To 'Get To A Better State'
Marketing Daily, - Monday, June 13, 2011
State Farm is rolling out three new spots today that introduce t ...
- American Family Insurance Tops In Satisfaction
Marketing Daily, Tanya Gazdik - Thursday, June 2, 2011
Scoring 864 out of 1,000 points, the Madison, Wis.-based insurer performs we ...
- State Farm Backs Disney/Pixar's 'Cars 2'
Marketing Daily, Karl Greenberg - Monday, May 23, 2011
One element of the promotion includes a 30-second spot commercial called "Pittie ...
- Prudential Launches 'Bring Your Challenges' Campaign
Marketing Daily, - Tuesday, May 24, 2011
Prudential Financial is inviting individuals, financial professionals and institutions to "Bring Yo ...
- Aflac Signs Heisman Trophy Deal
Around the Net In Brand Marketing, Karl Greenberg - Monday, May 23, 2011
Insurer Aflac has signed a multi-year deal to sponsor the Heisman Troph ...
- Aflac, NASCAR Promote 'Now Hiring' Campaign
MediaDailyNews, David Goetzl - Thursday, May 19, 2011
Aflac is melding marketing and hiring and using its NASCAR relationship ...
- Business Success Moves Beyond Marketing
Engage:Millennials, Mike Doherty - Friday, April 29, 2011
Both banking and insurance are old regulated industries, and both State Fa ...
- Blue Cross Blue Shield Breaks New Work
Marketing Daily, - Wednesday, April 27, 2011
Blue Cross Blue Shield of North Carolina is breaking a campaign them ...
- State Farm Launches Latino Facebook Page
Marketing Daily, Tanya Gazdik - Wednesday, April 6, 2011
State Farm has launched a new social networking page for Latinos ...
- Chubb Offers Free Collector Car Insurance App
Marketing Daily, - Sunday, April 3, 2011
Research is even more important in the collectible car market because buye ...
- Liberty Mutual's Ads Saying Don't Text And Drive Most Effective
Around the Net In Brand Marketing, Karl Greenberg - Friday, March 18, 2011
A report from Ace Metrix measuring the effectiveness of 136 different c ...
- Aflac Drops Comedian Gottfried After Japan Jokes
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, March 15, 2011
Off-color comedian Gilbert Gottfried is off the payroll. The comedian joked ...
- Farmers Insurance Launches Soccer Sweeps
Marketing Daily, - Wednesday, March 2, 2011
Farmers Insurance has launched a sweepstakes providing young soccer enthusiasts with t ...
- State Farm To Drop LPGA Sponsorship
Marketing Daily, - Friday, February 25, 2011
The 2011 LPGA State Farm Classic June 6-12 will be the la ...
- Aflac Duck Gets A Designer Makeover
Marketing Daily, Tanya Gazdik - Tuesday, February 8, 2011
A photo shoot captured the Aflac duck in profile, poised, in flig ...