- Sun Life Financial Signs Golfer Hunter Mahan
Marketing Daily, - Monday, February 7, 2011
The Toronto-based financial services company's first sponsorship deal in the world ...
- Allstate, American Family Differ In Hispanic Approach
Marketing Daily, Tanya Gazdik - Thursday, January 27, 2011
A spinoff of its national general market advertising campaign, "Mayhem," Allstate ...
- Xtranormal Web Videos Heading To TV
Around the Net In Brand Marketing, Karl Greenberg - Monday, January 10, 2011
GEICO AOR Martin Agency has made several TV spots that ditch t ...
- In A Huff About GEICO's Helium Spot
Marketing Daily - Top of the News, Thom Forbes - Tuesday, December 21, 2010
I found myself chuckling absent-mindedly at a GEICO radio spot for abo ...
- Northwestern Mutual Beefs Up Social Media
Marketing Daily, Tanya Gazdik - Tuesday, December 14, 2010
The goal of the videos is to show how the Milwaukee-based compa ...
- Progressive Finds A Friend For Flo
Around the Net In Brand Marketing, Nina Lentini - Wednesday, December 1, 2010
Joining other insurers that use multiple characters in their ad campaigns, Progressi ...
- Zurich Expands Back Into U.S. Life Insurance Market
Marketing Daily, - Thursday, November 18, 2010
This will be the first time since 2003 that life insurance produc ...
- MetLife Axes Long-Term Care Insurance Coverage
Around the Net In Brand Marketing, Thom Forbes - Friday, November 12, 2010
...
- Mutual Of Omaha Announces Stars Of Upcoming Ads
Marketing Daily, - Tuesday, November 9, 2010
The online survey started with an initial round of voting, which w ...
- American Family Talks Safe Driving With MTV
Marketing Daily, Karl Greenberg - Tuesday, October 26, 2010
The six-part co-branded series follows three friends on a "bucket list" ro ...
- Farmers Insurance Joins Humor Bandwagon
Marketing Daily, Karl Greenberg - Wednesday, October 20, 2010
Farmers' effort, which includes TV, involves a semi-fictive "University of Farmers" overse ...
- UnitedHealth Will Reimburse Cancer Drugs At Cost
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 20, 2010
UnitedHealth Group today will announce a new program that reimburses oncologists ...
- Farmers Insurance Meets FarmVille
Marketing Daily, - Wednesday, October 13, 2010
Beginning next week, the 246-foot long Zeppelin will become a piece playe ...
- Mutual Of Omaha Asks For Votes On 'Aha' Moments
Marketing Daily, - Friday, October 8, 2010
The top vote getters will become commercials for the company's 2011 nation ...
- Allstate Sponsors DIY's 'Disaster House'
Marketing Daily, - Friday, October 8, 2010
The show is part of the network's new "Smart Money" Wednesday bloc ...
- Charney Ducks Out Of Aflac, Jumps To CMO Of As Yet Undisclosed Company
MediaDailyNews, - Wednesday, October 6, 2010
Jeff Charney, the high-profile CMO of insurance marketer Aflac has left ...
- Farmers Insurance Launches Contest Via Facebook
Marketing Daily, - Monday, October 4, 2010
During the sweepstakes, which runs to Nov. 15, Farmers' Facebook page fa ...
- Liberty Mutual Pledges $1 Million For Penalty-Free College Football Game
Around the Net In Brand Marketing, Nina Lentini - Friday, September 17, 2010
A major player on the college football scene with its Liberty Mutu ...
- ING Debuts TV Spot, Revamps Web Site
Marketing Daily, Tanya Gazdik - Tuesday, August 31, 2010
"The ad campaign and the Web site work hand-in-hand to help consume ...
- Report: Women Need To Review Purse Strings
Marketing Daily, Tanya Gazdik - Thursday, August 26, 2010
"These numbers, especially those representing independent women, are unnerving to read," sa ...
- American Family Insurance Creates Social Game To Reach Demo
Around the Net In Brand Marketing, Thom Forbes - Monday, July 26, 2010
American Family Insurance (AFI) has created its first social game, I-Am-Fam, ...
- American Family Renews Entertainment Plan
Marketing Daily, Tanya Gazdik - Thursday, July 22, 2010
A new relationship with WildTangent includes a Latino financial advice microsite a ...
- Health Insurance Industry Discovering Empathy Counts
Around the Net In Brand Marketing, Thom Forbes - Wednesday, July 7, 2010
If Gregory Warner's report from the front lines of relationship management ...
- Actor Personifies Mayhem In New Allstate Campaign
Around the Net In Brand Marketing, Thom Forbes - Monday, June 21, 2010
...
- Progressives' Sponsorship Puts A New Spin On Bike Rally
Around the Net In Brand Marketing, Thom Forbes - Monday, June 21, 2010
...
- Savings Bank Life Insurance Goes Mobile
Marketing Daily, - Thursday, June 17, 2010
Using a web-enabled mobile phone will allow visitors to www.sbli.com to quick ...
- Esurance Drops Animation For New Campaign
Marketing Daily, Tanya Gazdik - Wednesday, June 9, 2010
Pink-haired and bubbly Erin Esurance, who served as the auto insurance company ...
- Insurance, Credit Card Direct Mail Rises
Marketing Daily, - Wednesday, June 2, 2010
"A seasonal push for life and auto insurance and a more confide ...
- Firm Finds 20% Of Drivers Are Unfit For Roads
Marketing Daily, Tanya Gazdik - Thursday, May 27, 2010
The 2010 GMAC Insurance National Drivers Test indicates that nearly one ...
- Insurance Shoppers Less Concerned With Price
Marketing Daily, - Tuesday, May 25, 2010
While price is a key motivator in the insurance shopping process a ...