- The Hartford Is Top Auto Insurance Website
Marketing Daily, Tanya Gazdik - Monday, May 24, 2010
"With The Hartford topping our ranking for the first time, traditional carrie ...
- Progressive's Flo Pushes Brand To 2nd From 5th
Marketing Daily, Aaron Baar - Friday, May 21, 2010
"We generally say the decision process for most categories is 70/30 emotional/ration ...
- Survey: 62% Ready To Dump Insurance Company
Marketing Daily, Tanya Gazdik - Monday, May 17, 2010
Those who said they were more likely to shop around were willi ...
- With A Little Star Power, Allstate's Top Brass Asks For Ideas
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 25, 2010
...
- Social Burglary, U.K. Style
The Social Graf, Erik Sass - Wednesday, March 24, 2010
In case anyone thinks the risk of theft resulting from an over-shari ...
- Nationwide Insurance Sponsors Jack Hanna
Marketing Daily, - Monday, March 15, 2010
Nationwide has been a long-time supporter of the Columbus Zoo and Aquariu ...
- Mission Impossible, Geico Spot Star Peter Graves Dies At 83
Around the Net In Brand Marketing, Thom Forbes - Monday, March 15, 2010
Graves' spot for the insurance company, with the deadpan line "I w ...
- State Farm Gets Viral Buzz From OK Go Video Support
Around the Net In Brand Marketing, Thom Forbes - Thursday, March 4, 2010
I was mesmerized by this Rube Goldberg-inspired
video when I fir ...
- Progressive CMO Larry Bloomenkranz 'Asked To Leave'
Around the Net In Brand Marketing, Thom Forbes - Tuesday, March 2, 2010
Progressive CEO and president Glenn Renwick thanked Bloomenkranz for his contributions ...
- Insuring Success
MarketingTools: CRM, Drew Neisser - Tuesday, February 23, 2010
I had the pleasure of hearing executives from Progressive and USAA addre ...
- Allstate To Give Away Custom Motorcycle
Marketing Daily, - Thursday, February 18, 2010
Participants can register through Feb. 28 to win the bike at AllstateGarage.co ...
- Satisfied Insurance Agents Drive The Business
Marketing Daily, - Thursday, February 11, 2010
Insurers whose agents are highly satisfied tend to receive a considerably great ...
- Progressive Launches Mobile Web Site
Marketing Daily, - Thursday, February 4, 2010
By providing both a mobile Web site and an iPhone app, Progressi ...
- Northwestern Mutual Chooses Olson
Marketing Daily, - Thursday, January 14, 2010
Olson will handle brand strategy and marketing responsibilities for the Milwaukee-based financi ...
- Aflac Is Leaving Its Agency, And Taking the Duck
Around the Net In Brand Marketing, Thom Forbes - Monday, January 11, 2010
...
- American Family Insurance Backs Clifford Campaign
Marketing Daily, - Thursday, January 7, 2010
Madison, Wis.-based American Family Insurance will serve as the first corporate spons ...
- GEICO Asking Rhetorical Questions In Yet Another Campaign
Around the Net In Brand Marketing, Thom Forbes - Tuesday, December 29, 2009
GEICO has broken yet another campaign -- there are at least fo ...
- Nationwide Launches Cartopia, New IPhone App
Marketing Daily, Karl Greenberg - Wednesday, December 23, 2009
Sue McManus, associate VP of Internet marketing at Nationwide, tells Marketing Daily ...
- People Happier With Auto Vs. Homeowners Claims
Marketing Daily, Tanya Gazdik - Tuesday, December 22, 2009
"Home claims are typically far more complex than auto claims, and homeowne ...
- The Hartford Celebrates 200th With Campaign
Marketing Daily, Tanya Gazdik - Thursday, December 10, 2009
The campaign's TV component, "Pursuits," includes two 30-second spots, one showcasing individual ...
- Kroger Rolls Out Pet Insurance
Around the Net In Brand Marketing, Thom Forbes - Wednesday, December 2, 2009
...
- Survey: Independent Agents Value Marketing
Marketing Daily, - Friday, November 13, 2009
Insurance agents hold differing preferences based on their experience in the indust ...
- Allstate Sponsors Teen Safe Driving Program
Marketing Daily, Tanya Gazdik - Thursday, November 5, 2009
The Allstate Foundation is teaming up with Scientific Social Solutions to laun ...
- Winn-Dixie To Sell Health Insurance In Fla.
Marketing Daily, - Wednesday, October 28, 2009
In what may be the most novel approach to healthcare reform ye ...
- Study: There's Money In Boomer Anxiety
Marketing Daily, Tanya Gazdik - Monday, October 26, 2009
Retirees are concerned about being able to generate income that will la ...
- GEICO Launches Video Competition On Safety
Marketing Daily, - Friday, October 23, 2009
Auto insurance company GEICO is launching a video contest on the top ...
- Who Has Home Insurance?
Marketing Daily, - Friday, October 23, 2009
Top 10 DMAs in which reside adults who have insurance on the ...
- Mark LaNeve Reportedly Leaves GM for Allstate
Marketing Daily, - Friday, October 9, 2009
Mark LaNeve, General Motors' marketing chief, whose departure from the company ...
- Aging Into Medicare
Engage:Boomers, Robin Raff - Monday, October 5, 2009
In addition to the fact that the healthcare system is not y ...
- Insurance Cos. Top Sportscasts Ad Spenders
Marketing Daily, David Goetzl - Monday, October 5, 2009
As troubled businesses cut spending in sportscasts, Nielsen data show that wealt ...