Northwestern Mutual has chosen Olson as its AOR after a review.
Olson will handle brand strategy and marketing responsibilities for the Milwaukee-based financial security company. The first
work from the agency will break in second quarter.
"Northwestern Mutual was looking for a next-generation agency, one with superior integrated marketing platforms, strong digital media
experience and a deep understanding of our brand, business model and industry," says Nag Odekar, director, brand strategy and advertising, Northwestern Mutual.
Northwestern Mutual is a mutual
company with more than $1 trillion of life insurance protection in force. --Tanya Irwin