Northwestern Mutual Chooses Olson

  • January 14, 2010
Northwestern Mutual has chosen Olson as its AOR after a review.

Olson will handle brand strategy and marketing responsibilities for the Milwaukee-based financial security company. The first work from the agency will break in second quarter.

"Northwestern Mutual was looking for a next-generation agency, one with superior integrated marketing platforms, strong digital media experience and a deep understanding of our brand, business model and industry," says Nag Odekar, director, brand strategy and advertising, Northwestern Mutual.

Northwestern Mutual is a mutual company with more than $1 trillion of life insurance protection in force. --Tanya Irwin

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