• January 7, 2010

Madison, Wis.-based American Family Insurance will serve as the first corporate sponsor of Scholastic Media's "Clifford Be Big" campaign.

The multi-year, fully integrated cause marketing program is intended to raise awareness for how Clifford's big ideas (share, play fair, have respect, work together, be responsible, be a good friend, help others, be truthful, be kind and believe in yourself) can make the world a better place.

Included is the annual "Be Big In Your Community" contest to recognize and reward others for their big actions, to catalyze change in local communities and to provide resources for everyone to share big ideas.

"This is a wonderful campaign with a powerful, positive message for developing young minds," said Lisa Bacus, American Family's vice president of marketing.--Tanya Irwin