- Dunkin' Integrated In New Sims Facebook Game
Marketing Daily, Karlene Lukovitz - Thursday, August 18, 2011
Dunkin' will be the exclusive restaurant-category brand featured in the game f ...
- Sara Lee Deli Gets Integrated
Marketing Daily, Karlene Lukovitz - Monday, August 15, 2011
Taglined "Meat Brought to Perfection," the campaign seeks to build trial ...
- L.L. Bean Selects Agency For 100th Anniversary
Marketing Daily, - Friday, August 12, 2011
L.L. Bean has selected Weber Shandwick to design and execute an integrat ...
- Gannett Taps Goetz As VP, Marketing
MediaDailyNews, Wayne Friedman - Monday, July 25, 2011
Gannett Co. has hired another NBC Universal marketing executive: Debra Goetz becom ...
- Domino's Utilizes Social Media To Reinvent Company
Online Media Daily, Karl Greenberg - Thursday, July 14, 2011
Domino's Pizza reinvented itself with customers by integrating social media into i ...
- Full Tank: Gas Station TV Adds Venues, Viewers
MediaDailyNews, Erik Sass - Tuesday, July 12, 2011
Gas Station TV has expanded its network of digital out-of-home video displa ...
- Hilton Garden Inn Campaign 'Speaks Success'
Marketing Daily, Tanya Gazdik - Thursday, June 30, 2011
Hilton Garden Inn is launching an integrated ad campaign developed to spe ...
- Dunkin' Doing First Movie Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, June 28, 2011
One element of the integrated campaign: The two brands, with support fr ...
- Engaging Boomers with OIMC (Online Integrated Marketing Communications)
Engage:Boomers, Nancy Shonka Padberg - Monday, June 20, 2011
We know IMC is based on Public Relations, Promotion, Direct and Advertisi ...
- Nissan Grabs 'Green Lantern' Actor For Leaf
Marketing Daily, - Monday, June 13, 2011
Nissan North America has signed a partnership deal tied to "Innovation f ...
- Visa Launches Travel-Themed Campaign
Marketing Daily, Tanya Gazdik - Tuesday, May 24, 2011
Social media engagement continues to play a significant role in San Francisco-bas ...
- Mohegan Sun Ad Pushes Digital Concierge
Online Media Daily, - Monday, May 16, 2011
Mohegan Sun has launched an integrated campaign with the slogan "Time ...
- Brightline Interactive Launches PLAY dsm+a
Online Media Daily, - Thursday, May 12, 2011
Brightline Interactive, a digital services agency, has launched PLAY dsm+a, an eve ...
- Ram Truck Launches Outdoorsman Online
Marketing Daily, Karl Greenberg - Tuesday, April 26, 2011
Chrysler's Ram Truck division has rolled out a new version of t ...
- Meredith Interactive Marketing Taps Ferguson As Digital COO
Online Media Daily, Gavin O'Malley - Friday, April 22, 2011
Briggs Ferguson is expected to join Meredith Integrated Marketing as digital chi ...
- Three Olives Vodka Launches $10M Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2011
The animated campaign, which includes six 30-second and 15-second spots, is fr ...
- Altersohn Heads Havas Digital North America
Online Media Daily, - Thursday, March 17, 2011
Andrew Altersohn has been named president of Havas Digital North America. H ...
- LDL-Lowering Snack Brand Raises Its Profile
Marketing Daily, Karlene Lukovitz - Wednesday, February 9, 2011
Corazonas is now building on its "mantra" -- "Freedom to Snack Sensibl ...
- NBA Reaches Out to Kids Via Cartoon Network
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
The NBA has launched its first major, integrated campaign aimed at marketi ...
- Turbo Tax Owns NBC Sunday For 'All-Star' Push
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
With the big tax return selling season here, Turbo Tax decided ...
- Kia Pulls Out Stops To Promo '11 Optima
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
This year, Kia is taking a page out of sibling Hyundai's big-voice ...
- Scottrade Ads Showcase Online Enhancements
Marketing Daily, Tanya Gazdik - Wednesday, January 19, 2011
The new ads join two other active campaigns -- "Welcome to Scottrade ...
- Forrester: In 2011, Digital Marketers Become Central In 'Hub-And-Spoke' Media Model
Online Media Daily, Gavin O'Malley - Tuesday, January 4, 2011
What do interactive marketers have planned for 2011? Well, with cash ...
- Dunkin' Donuts Unfurls New Coffee Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
Premised on the question and answer "What Are You Drinkin'? I'm Drinki ...
- NHL, NBC Campaign Integrates TV, Social Media
Marketing Daily, Laurie Sullivan - Friday, December 24, 2010
The National Hockey League and NBC Sports Thursday unveiled a campaign th ...
- Lexus Goes For Gamers With New Entry Hybrid Car
Marketing Daily, Karl Greenberg - Wednesday, December 15, 2010
Lexus is, for the first time, talking to consumers about a n ...
- Medill J School Embraces Integrated Marketing Communications
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
...
- Egyptair Chooses Global As AOR
Marketing Daily, - Friday, November 19, 2010
The airline plans "an extensive marketing outreach" designed to position it ...
- 10 Tips To Integrating Experiential Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 17, 2010
...
- Ad-On: Motorola Invests In BlackArrow
MediaDailyNews, David Goetzl - Tuesday, November 16, 2010
A Motorola subsidiary has made an investment in BlackArrow, a firm th ...