- Mohegan Sun Ad Pushes Digital Concierge
Online Media Daily, - Monday, May 16, 2011
Mohegan Sun has launched an integrated campaign with the slogan "Time ...
- Brightline Interactive Launches PLAY dsm+a
Online Media Daily, - Thursday, May 12, 2011
Brightline Interactive, a digital services agency, has launched PLAY dsm+a, an eve ...
- Ram Truck Launches Outdoorsman Online
Marketing Daily, Karl Greenberg - Tuesday, April 26, 2011
Chrysler's Ram Truck division has rolled out a new version of t ...
- Meredith Interactive Marketing Taps Ferguson As Digital COO
Online Media Daily, Gavin O'Malley - Friday, April 22, 2011
Briggs Ferguson is expected to join Meredith Integrated Marketing as digital chi ...
- Three Olives Vodka Launches $10M Campaign
Marketing Daily, Tanya Gazdik - Tuesday, March 29, 2011
The animated campaign, which includes six 30-second and 15-second spots, is fr ...
- Altersohn Heads Havas Digital North America
Online Media Daily, - Thursday, March 17, 2011
Andrew Altersohn has been named president of Havas Digital North America. H ...
- LDL-Lowering Snack Brand Raises Its Profile
Marketing Daily, Karlene Lukovitz - Wednesday, February 9, 2011
Corazonas is now building on its "mantra" -- "Freedom to Snack Sensibl ...
- NBA Reaches Out to Kids Via Cartoon Network
Marketing Daily, Karl Greenberg - Monday, January 31, 2011
The NBA has launched its first major, integrated campaign aimed at marketi ...
- Turbo Tax Owns NBC Sunday For 'All-Star' Push
MediaDailyNews, Wayne Friedman - Friday, January 28, 2011
With the big tax return selling season here, Turbo Tax decided ...
- Kia Pulls Out Stops To Promo '11 Optima
Marketing Daily, Karl Greenberg - Tuesday, January 25, 2011
This year, Kia is taking a page out of sibling Hyundai's big-voice ...
- Scottrade Ads Showcase Online Enhancements
Marketing Daily, Tanya Gazdik - Wednesday, January 19, 2011
The new ads join two other active campaigns -- "Welcome to Scottrade ...
- Forrester: In 2011, Digital Marketers Become Central In 'Hub-And-Spoke' Media Model
Online Media Daily, Gavin O'Malley - Tuesday, January 4, 2011
What do interactive marketers have planned for 2011? Well, with cash ...
- Dunkin' Donuts Unfurls New Coffee Campaign
Marketing Daily, Karlene Lukovitz - Tuesday, January 4, 2011
Premised on the question and answer "What Are You Drinkin'? I'm Drinki ...
- NHL, NBC Campaign Integrates TV, Social Media
Marketing Daily, Laurie Sullivan - Friday, December 24, 2010
The National Hockey League and NBC Sports Thursday unveiled a campaign th ...
- Lexus Goes For Gamers With New Entry Hybrid Car
Marketing Daily, Karl Greenberg - Wednesday, December 15, 2010
Lexus is, for the first time, talking to consumers about a n ...
- Medill J School Embraces Integrated Marketing Communications
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 24, 2010
...
- Egyptair Chooses Global As AOR
Marketing Daily, - Friday, November 19, 2010
The airline plans "an extensive marketing outreach" designed to position it ...
- 10 Tips To Integrating Experiential Marketing
Around the Net In Brand Marketing, Thom Forbes - Wednesday, November 17, 2010
...
- Ad-On: Motorola Invests In BlackArrow
MediaDailyNews, David Goetzl - Tuesday, November 16, 2010
A Motorola subsidiary has made an investment in BlackArrow, a firm th ...
- MXenergy Utilizes Cablevision's Interactive Ads
MediaDailyNews, David Goetzl - Monday, November 8, 2010
Cablevision said it has signed MXenergy, a natural gas and electricity supplie ...
- American Chooses Avis As Media Partner
Marketing Daily, - Thursday, November 4, 2010
The new agreement provides Avis Budget with an exclusive opportunity to promo ...
- Aaron's Takes Music Video Approach In New Ads
Marketing Daily, Tanya Gazdik - Sunday, October 31, 2010
Aaron's, Inc., is launching its first nationally integrated campaign starring Nashville recordi ...
- Visa Launches New TV, Digital Media
Marketing Daily, Tanya Gazdik - Friday, October 15, 2010
The spots feature the "Never Miss a Super Bowl Club," a gro ...
- Mazda2 Backs Mayer Hawthorne National Tour
Marketing Daily, Karl Greenberg - Friday, October 1, 2010
Mazda's partnership involves daily blog posts and downloadable content, including the previous ...
- AmEx Helps Moms Talk To Teens About Money
Marketing Daily, Tanya Gazdik - Thursday, September 16, 2010
American Express has partnered with iVillage to launch "The Talk," a multiplatfo ...
- Study: Chase Best Engages Small Biz Online
Marketing Daily, Tanya Gazdik - Monday, September 13, 2010
The most remarkable thing that the study turned up was how mu ...
- Selling Baby Carrots As The Perfect 'Junk Food'
Marketing Daily, Karlene Lukovitz - Tuesday, September 7, 2010
The integrated TV, online/social media and outdoor branding campaign supports new packag ...
- Consumer-Influenced Labels Are New Trend
Marketing Daily, Karlene Lukovitz - Thursday, September 2, 2010
Contests in which consumers help design or contribute to special product labeli ...
- Marketers' Constitution Tenet #4
Marketing Daily, Bob Liodice - Monday, August 30, 2010
A prime example of a successful integrated marketing campaign is the Americ ...
- General Mills Launches Integrated Effort For Pillsbury
Marketing Daily, Nina Lentini - Monday, August 16, 2010
"We approached Melissa Joan Hart for several reasons," a spokesperson tells Marketi ...