- P&G Execs And VCs Want Startups With Branding Potential
Online Media Daily, Laurie Sullivan - Tuesday, August 10, 2010
The Internet turns branding and marketing dreams into reality. For Procter &am ...
- Buick Aggregates Feedback On Its Regal
Marketing Daily, Karl Greenberg - Friday, July 30, 2010
The Moment of Truth site sits atop a platform that scours t ...
- 'DriverVille' To Help Launch '11 Mazda 2
Marketing Daily, Karl Greenberg - Wednesday, July 28, 2010
It will support the Facebook game with ads. It's just one pie ...
- Tweeters Star In Wheat Thins TV Ads
Marketing Daily, Karlene Lukovitz - Monday, July 26, 2010
"The social media conversations about Wheat Thins and viral effect are real ...
- Ensequence Helps QVC Roll Out T-Commerce
MediaDailyNews, David Goetzl - Monday, July 26, 2010
Following HSN, home shopping network QVC plans to unveil a t-commerce applicati ...
- Ad Exposure On Both TV and Online Delivers Big Time
Research Brief, Jack Loechner - Friday, July 23, 2010
According to new data from The Nielsen Company, airing an ad bo ...
- Tuaca Liqueur Goes 'Beyond the Usual'
Marketing Daily, Karlene Lukovitz - Tuesday, July 20, 2010
While Brown-Forman is simultaneously marketing the liqueur for mixed drinks and mix ...
- Cosi Shifts Marketing Strategy
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 15, 2010
The 144-unit Cosi fast-casual chain is breaking from its longtime strategy bui ...
- Hulk Hogan Teams Up With Loan Company
Marketing Daily, Tanya Gazdik - Saturday, June 19, 2010
Currently signed to Total Nonstop Action Wrestling, Hogan has maintained popularity sin ...
- Ford Goes Urban With Fiesta Campaign
Marketing Daily, - Thursday, June 3, 2010
The effort, via UniWorld Group, Ford's African-American agency, includes a TV sp ...
- Hearst Buys iCrossing, Strengthens Digital Marketing Muscle
MediaDailyNews, Erik Sass - Thursday, June 3, 2010
Hearst Corporation, one of the nation's leading magazine publishers, has acquired iCrossin ...
- Foxwoods Casino, WNBA's New York Liberty Ink Deal
Marketing Daily, - Wednesday, June 2, 2010
The Foxwoods name and logo will appear on the front of t ...
- Presidente Beer Launches U.S. General Market Push
Marketing Daily, Karlene Lukovitz - Thursday, May 20, 2010
The integrated campaign will focus on grassroots online and offline components, wi ...
- Cosby At The Center Of New Integrated Campaign For Jell-O
Around the Net In Brand Marketing, Thom Forbes - Monday, May 17, 2010
...
- Frederick's of Hollywood, Hard Rock Team Up
Marketing Daily, - Tuesday, May 11, 2010
The two are running an integrated marketing and media program that, p ...
- Universal's Lee To Architect Integration At McCann Worldgroup
MediaDailyNews, Joe Mandese - Wednesday, May 12, 2010
In his first move as CEO of McCann Worldgroup, Nick Brien h ...
- Al Fresco Markets 'Refreshed' Brand Image
Marketing Daily, Karlene Lukovitz - Tuesday, May 4, 2010
Al Fresco, the country's leading all-natural chicken sausage, has updated its lo ...
- Holiday Inn Launching Global $100 Million 'Stay You' Campaign
Around the Net In Brand Marketing, Thom Forbes - Friday, April 30, 2010
It seems like forever ago since Holiday Inn announced a general spruce- ...
- Lipton Yellow Label Intros 'Inspiration' Theme
Marketing Daily, Karlene Lukovitz - Thursday, April 29, 2010
The launch television spot features Lalo Schifrin, a composer, conductor and piani ...
- Electus Juggles 30 Projects, Diller Touts Its Appeal
MediaDailyNews, David Goetzl - Wednesday, April 28, 2010
Ben Silverman's Electus, which marries advertisers and programmers, has some 30 projec ...
- Tone, Epic Partner For Music-Oriented Web Effort
Marketing Daily, Aaron Baar - Tuesday, April 27, 2010
The Tone VideoBox operates like a "modern-day online version of the ju ...
- NBC Launches CMO Program To Tap Outside Expertise
MediaDailyNews, Wayne Friedman - Tuesday, April 27, 2010
NBC Universal's integrated sales marketing's division is kicking off a new projec ...
- Bank of America Sponsors History's 'America'
MediaDailyNews, Wayne Friedman - Monday, April 19, 2010
Cable network History is getting some unusual advertising/programming help for its massi ...
- Bacardi Variety Leverages Facebook, Mobile
Marketing Daily, Karlene Lukovitz - Monday, April 12, 2010
The integrated campaign for Torched Cherry, which combines the flavors of Barbad ...
- IFC Names New Integrated Sales Executives
MediaDailyNews, - Monday, April 12, 2010
IFC and Sundance Channel named Vanessa Benfield senior vice president of partnersh ...
- Ford Intros Integrated Push For F-Series
Marketing Daily, Karl Greenberg - Thursday, April 8, 2010
A new series, which still features Mike Rowe, star of cable sh ...
- Leveraging The Single Point Of Truth In Integrated Media Campaigns
Online Media Daily, Douglas Brooks - Wednesday, April 7, 2010
As little as three years ago, digital media marketing was an experime ...
- 'Feel The Love' Spotlights Crocs' Proprietary Technology
Around the Net In Brand Marketing, Thom Forbes - Tuesday, April 6, 2010
Elena Malykhina chats with Ken Chaplin, vp of marketing at Crocs, abo ...
- Oxygen Signs IKEA Integration Deal
MediaDailyNews, - Monday, April 5, 2010
Oxygen Media has signed an integrated sponsorship deal with IKEA for t ...
- Coke's Powerade Backs FIFA Championships
Marketing Daily, Karl Greenberg - Friday, April 2, 2010
The integrated global campaign includes interactive videos where consumers get to sha ...