- Coke's Powerade Backs FIFA Championships
Marketing Daily, Karl Greenberg - Friday, April 2, 2010
The integrated global campaign includes interactive videos where consumers get to sha ...
- Coffee-Mate Stresses Flavors In New Campaign
Marketing Daily, Karlene Lukovitz - Thursday, April 1, 2010
Creative appeals to consumers' individuality, positioning Coffee-mate as another way that th ...
- 'Real Women' Drive Philly Cream Cheese Digital
Marketing Daily, Karlene Lukovitz - Wednesday, March 24, 2010
Kraft Food's Philadelphia Cream Cheese is teaming with Food Network star Pau ...
- Bali Bras Enlists Supermodel For Campaign
Marketing Daily, Tanya Gazdik - Wednesday, March 17, 2010
The "Back to Beautiful" collection launches with a national ad campaign featuri ...
- HBO Uses Interactive Kiosks To Promote 'Pacific'
MediaDailyNews, Aaron Baar - Thursday, March 11, 2010
HBO is promoting its mini-series "The Pacific," a 10-episode mini-series companion pie ...
- Kimberly-Clark Offering Kleenex Hand Towels
Marketing Daily, Karl Greenberg - Wednesday, March 10, 2010
The company plans an integrated marketing program this spring comprising print a ...
- Here Media Names Rosten VP, Integrated Marketing
MediaDailyNews, - Tuesday, March 2, 2010
Here Media has promoted Carrie Rosten to vice president, integrated marketing. ...
- Shell's Pennzoil Intros Integrated Marketing Push
Marketing Daily, Karl Greenberg - Monday, March 1, 2010
Debbie Van Schalkwyk, Pennzoil's global brand manager, tells Marketing Daily that t ...
- Suzuki Positions Kizashi As Affordable Sports Sedan
Marketing Daily, Karl Greenberg - Thursday, February 25, 2010
Gene Brown, VP marketing at American Suzuki, predicts the company will g ...
- Del Taco's Integrated Facebook, TV Promos Pay Off
Marketing Daily, Karlene Lukovitz - Wednesday, February 24, 2010
In short, Del Taco's goals of harnessing social/traditional media integration to cost-effective ...
- Sprite Launches First Integrated Global Campaign
Marketing Daily, Karlene Lukovitz - Thursday, February 11, 2010
The campaign, dubbed "The Spark" in reference to the brand's 2009-updated log ...
- P&G Hits The Slopes With Corporate Campaign
Marketing Daily, Karl Greenberg - Thursday, February 11, 2010
Procter & Gamble is launching its first-ever corporate marketing campaign and single-large ...
- 24 Hour Fitness Effort Builds On Olympics
Marketing Daily, Karl Greenberg - Tuesday, February 9, 2010
"Our new strategy going forward is not about using athletes for athlete ...
- Virgin America Gets A Lot Of Mileage From PR, Integration Deals
Around the Net In Brand Marketing, Thom Forbes - Friday, January 22, 2010
Virgin America's six-figure ad spend through the first 11 months of 20 ...
- NBCU Airs Integrated Turbo Tax Campaign
MediaDailyNews, Wayne Friedman - Tuesday, January 19, 2010
Just in time for tax return season, NBC Universal and Turbo T ...
- Online Marketing Trends For 2010
Marketing Daily, Blaine Mathieu - Monday, January 18, 2010
The adoption of new online marketing techniques will be paramount to keepi ...
- Milk Industry Reaching Hispanics Via Integrated Efforts
Marketing Daily, Karlene Lukovitz - Friday, January 15, 2010
This latest Hispanic celebrity ad -- showing de la Fuente, wife Angeli ...
- Pepsi's Pumped-Up 'Refresh' Initiative Kicks Off
Marketing Daily, Karlene Lukovitz - Wednesday, January 13, 2010
As of today, the Pepsi Refresh site is open to submissions f ...
- Nick Sets Sail With Norwegian Cruise
MediaDailyNews, David Goetzl - Wednesday, January 13, 2010
After abandoning ship, Nickelodeon has a deal with Norwegian Cruise Line ...
- Subway Using 'Biggest Loser' Show Integration
Marketing Daily, Karlene Lukovitz - Wednesday, December 9, 2009
The new spokesperson deal with Shay Sorrells commences officially in 2010, b ...
- 2 Join NBCU Integrated Sales Team
Around the Net In Media, Joan Voight - Tuesday, November 17, 2009
Eileen Kiernan and Sandra Cordova Micek have been added to NBC Universal ...
- Del Monte's College Inn Gets Steamed Up
Marketing Daily, Karlene Lukovitz - Thursday, November 12, 2009
The effect was designed to make the viewer have an almost viscer ...
- Weisbord Heads Sinclair's Digital Interactive Mktg
MediaDailyNews, - Thursday, November 12, 2009
Sinclair Broadcast Group named Rob Weisbord director of digital interactive marketing. ...
- WGN America Taps Rotem As Sales Head
MediaDailyNews, Fern Siegel - Monday, November 2, 2009
WGN America, Tribune Broadcasting's nationally distributed cable and satellite network, named Dav ...
- Comcast Lets 'Yellow Pages TV' Do The Clicking
MediaDailyNews, David Goetzl - Wednesday, October 28, 2009
An arm of the Comcast Media Center has begun pitching a "Yell ...
- MTV, Anti-Smoking Group in 'Made' Integration
Around the Net In Media, Joan Voight - Monday, October 5, 2009
The American Legacy Foundation is locking in a five-week integration with MTV ...
- Kobe Bryant Stars In 2K Sports' Campaign
Marketing Daily, Tanya Gazdik - Monday, October 5, 2009
The campaign targets a youth audience and takes the position that " ...
- Chase 'Ink' Campaign Targets Small Biz
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2009
J.P. De La Cruz, marketing director, Chase Card Services, says, "The conce ...
- Laughlin Constable Merges With Partners and Jeary
MediaDailyNews, - Wednesday, September 16, 2009
Laughlin Constable, a Midwest integrated communications agency, has merged with New York-bas ...
- The State Of Neuromarketing Research
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 16, 2009
Kevin Randall, who is director of brand strategy and research at Mové ...