- Nick Sets Sail With Norwegian Cruise
MediaDailyNews, David Goetzl - Wednesday, January 13, 2010
After abandoning ship, Nickelodeon has a deal with Norwegian Cruise Line ...
- Subway Using 'Biggest Loser' Show Integration
Marketing Daily, Karlene Lukovitz - Wednesday, December 9, 2009
The new spokesperson deal with Shay Sorrells commences officially in 2010, b ...
- 2 Join NBCU Integrated Sales Team
Around the Net In Media, Joan Voight - Tuesday, November 17, 2009
Eileen Kiernan and Sandra Cordova Micek have been added to NBC Universal ...
- Del Monte's College Inn Gets Steamed Up
Marketing Daily, Karlene Lukovitz - Thursday, November 12, 2009
The effect was designed to make the viewer have an almost viscer ...
- Weisbord Heads Sinclair's Digital Interactive Mktg
MediaDailyNews, - Thursday, November 12, 2009
Sinclair Broadcast Group named Rob Weisbord director of digital interactive marketing. ...
- WGN America Taps Rotem As Sales Head
MediaDailyNews, Fern Siegel - Monday, November 2, 2009
WGN America, Tribune Broadcasting's nationally distributed cable and satellite network, named Dav ...
- Comcast Lets 'Yellow Pages TV' Do The Clicking
MediaDailyNews, David Goetzl - Wednesday, October 28, 2009
An arm of the Comcast Media Center has begun pitching a "Yell ...
- MTV, Anti-Smoking Group in 'Made' Integration
Around the Net In Media, Joan Voight - Monday, October 5, 2009
The American Legacy Foundation is locking in a five-week integration with MTV ...
- Kobe Bryant Stars In 2K Sports' Campaign
Marketing Daily, Tanya Gazdik - Monday, October 5, 2009
The campaign targets a youth audience and takes the position that " ...
- Chase 'Ink' Campaign Targets Small Biz
Marketing Daily, Tanya Gazdik - Thursday, October 1, 2009
J.P. De La Cruz, marketing director, Chase Card Services, says, "The conce ...
- Laughlin Constable Merges With Partners and Jeary
MediaDailyNews, - Wednesday, September 16, 2009
Laughlin Constable, a Midwest integrated communications agency, has merged with New York-bas ...
- The State Of Neuromarketing Research
Around the Net In Brand Marketing, Thom Forbes - Wednesday, September 16, 2009
Kevin Randall, who is director of brand strategy and research at Mové ...
- Insurance Firm Launches Multifaceted Campaign
Marketing Daily, Tanya Gazdik - Friday, September 11, 2009
American Family Insurance is partnering with NBC Universal, MSN and CBS Rad ...
- NBC, Insurance Co. Kick Off Integration Campaign
MediaDailyNews, Tanya Gazdik - Friday, September 11, 2009
American Family Insurance is partnering with NBC Universal, MSN and CBS Rad ...
- The Client / Agency Grail
Marketing Daily, Judy Franks - Friday, September 4, 2009
It doesn't take a rocket scientist to illuminate the benefit of integrat ...
- Clear Channel Tries to Innovate with Integrated Approach
Around the Net In Media, Joan Voight - Wednesday, September 2, 2009
When it comes to advertiser offerings, radio giant Clear Channel is boosti ...
- Travel Channel Goes Sapphire Class In 4 Shows
MediaDailyNews, David Goetzl - Monday, August 31, 2009
Discovery, which sells for the Travel Channel although it no longer ow ...
- AmEx, NBC Universal Spotlight Small Business
Marketing Daily, Tanya Gazdik - Wednesday, August 19, 2009
The "Shine A Light" campaign will include on-air and online promotion, in-sh ...
- Radio Shack To Launch The Shack Campaign
Marketing Daily, - Monday, August 3, 2009
Radio Shack Corporation will unveil its new brand creative platform, "The Shack ...
- Integrated Media Strategies Are Necessary
Engage:Boomers, Anne Mai Bertelsen - Monday, August 3, 2009
Unlike other age groups, Boomers consume a daily, balanced diet of med ...
- Allstate's Spanish-Language Efforts Target Economy
Marketing Daily, Tanya Gazdik - Monday, July 27, 2009
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined ...
- Integrated Online Campaign: Technology & Web Services: TubeMogul; Symantec, "7 Steps to Windows 7"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Symantec Symantec, "7 Steps To Windows 7" TECHNOLOGY & WEB SERVICES T ...
- Integrated Online Campaign: Technology & Web Services: Martha Stewart Living Omnimedia; Yahoo, "It's You"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Martha Stewart Living OmnimediaYahoo, "It's You" TECHNOLOGY & WEB SERVICES Want ...
- Integrated Online Campaign: Technology & Web Services: Covario; Intel, "Core Family"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
CovarioIntel, "Core Family" TECHNOLOGY & WEB SERVICES When chipmaker Intel launched i ...
- Integrated Online Campaign: Travel & Tourism: R&R Partners; LVCVA, "Las Vegas Chinchilli Day"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
R&R PartnersLVCVA, "Las Vegas Chinchilli Day" TRAVEL & TOURISM Who would ha ...
- Integrated Online Campaign: Travel & Tourism: Initiative; Best Western, "Best Western/Disney's JONAS Summer 2009 Promotion"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
InitiativeBest Western, "Best Western/Disney's JONAS Summer 2009 Promotion" TRAVEL & TOURISM Targeti ...
- Integrated Online Campaign: Travel & Tourism: Camelot Communications/VML/Yahoo; Southwest, "Bags Fly Free Campaign"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Camelot Communications/VML/YahooSouthwest, "Bags Fly Free Campaign" TRAVEL & TOURISM Inevitably, you've se ...
- Integrated Online Campaign: Retail: OMD USA; Frito Lay, "Only in a Woman's World"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
OMD USAFrito Lay, "Only in a Woman's World" RETAIL Frito-Lay noticed ...
- Integrated Online Campaign: Retail: Macy's, Yahoo and MEC; Macy's, "Memorial Day eCircular"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Macy's, Yahoo and MECMacy's, "Memorial Day eCircular" RETAIL Macy's was looki ...
- Integrated Online Campaign: Retail: LiquidThread; Delta Faucet, "Delta Make A Mess"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
LiquidThreadDelta Faucet, "Delta Make A Mess" RETAIL The strains of a viol ...