- Insurance Firm Launches Multifaceted Campaign
Marketing Daily, Tanya Gazdik - Friday, September 11, 2009
American Family Insurance is partnering with NBC Universal, MSN and CBS Rad ...
- NBC, Insurance Co. Kick Off Integration Campaign
MediaDailyNews, Tanya Gazdik - Friday, September 11, 2009
American Family Insurance is partnering with NBC Universal, MSN and CBS Rad ...
- The Client / Agency Grail
Marketing Daily, Judy Franks - Friday, September 4, 2009
It doesn't take a rocket scientist to illuminate the benefit of integrat ...
- Clear Channel Tries to Innovate with Integrated Approach
Around the Net In Media, Joan Voight - Wednesday, September 2, 2009
When it comes to advertiser offerings, radio giant Clear Channel is boosti ...
- Travel Channel Goes Sapphire Class In 4 Shows
MediaDailyNews, David Goetzl - Monday, August 31, 2009
Discovery, which sells for the Travel Channel although it no longer ow ...
- AmEx, NBC Universal Spotlight Small Business
Marketing Daily, Tanya Gazdik - Wednesday, August 19, 2009
The "Shine A Light" campaign will include on-air and online promotion, in-sh ...
- Radio Shack To Launch The Shack Campaign
Marketing Daily, - Monday, August 3, 2009
Radio Shack Corporation will unveil its new brand creative platform, "The Shack ...
- Integrated Media Strategies Are Necessary
Engage:Boomers, Anne Mai Bertelsen - Monday, August 3, 2009
Unlike other age groups, Boomers consume a daily, balanced diet of med ...
- Allstate's Spanish-Language Efforts Target Economy
Marketing Daily, Tanya Gazdik - Monday, July 27, 2009
Two spots, "Cobbler" and "Toothpaste," broke in February and were joined ...
- Integrated Online Campaign: Technology & Web Services: TubeMogul; Symantec, "7 Steps to Windows 7"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Symantec Symantec, "7 Steps To Windows 7" TECHNOLOGY & WEB SERVICES T ...
- Integrated Online Campaign: Technology & Web Services: Martha Stewart Living Omnimedia; Yahoo, "It's You"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Martha Stewart Living OmnimediaYahoo, "It's You" TECHNOLOGY & WEB SERVICES Want ...
- Integrated Online Campaign: Technology & Web Services: Covario; Intel, "Core Family"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
CovarioIntel, "Core Family" TECHNOLOGY & WEB SERVICES When chipmaker Intel launched i ...
- Integrated Online Campaign: Travel & Tourism: R&R Partners; LVCVA, "Las Vegas Chinchilli Day"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
R&R PartnersLVCVA, "Las Vegas Chinchilli Day" TRAVEL & TOURISM Who would ha ...
- Integrated Online Campaign: Travel & Tourism: Initiative; Best Western, "Best Western/Disney's JONAS Summer 2009 Promotion"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
InitiativeBest Western, "Best Western/Disney's JONAS Summer 2009 Promotion" TRAVEL & TOURISM Targeti ...
- Integrated Online Campaign: Travel & Tourism: Camelot Communications/VML/Yahoo; Southwest, "Bags Fly Free Campaign"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Camelot Communications/VML/YahooSouthwest, "Bags Fly Free Campaign" TRAVEL & TOURISM Inevitably, you've se ...
- Integrated Online Campaign: Retail: OMD USA; Frito Lay, "Only in a Woman's World"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
OMD USAFrito Lay, "Only in a Woman's World" RETAIL Frito-Lay noticed ...
- Integrated Online Campaign: Retail: Macy's, Yahoo and MEC; Macy's, "Memorial Day eCircular"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Macy's, Yahoo and MECMacy's, "Memorial Day eCircular" RETAIL Macy's was looki ...
- Integrated Online Campaign: Retail: LiquidThread; Delta Faucet, "Delta Make A Mess"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
LiquidThreadDelta Faucet, "Delta Make A Mess" RETAIL The strains of a viol ...
- Integrated Online Campaign: Entertainment: RYAN Partnership; Mead/Five Star, "Five Star Music Insider"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
RYAN PartnershipMead/Five Star, "Five Star Music Insider" ENTERTAINMENT To break through ba ...
- Integrated Online Campaign: Entertainment: Mediasmith; SEGA of America, "Iron Man 2: The Video Game"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
MediasmithSEGA of America, "Iron Man 2: The Video Game" ENTERTAINMENT &nbs ...
- Integrated Online Campaign: Entertainment: TheFader; Levi's, "Levi's Fader Fort"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
TheFaderLevi's, "Levi's Fader Fort" ENTERTAINMENT Aligning itself with the breaking and establish ...
- Integrated Online Campaign: Restaurants/Fast Food: Digitas; T.G.I. Friday's, "Woody"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Digitas T.G.I. Friday's, "Woody" RESTAURANTS/FAST FOOD "Woody," a smart but work-shy characte ...
- Integrated Online Campaign: Restaurants/Fast Food: Catapult Action-Biased Marketing; Subway, "Scrabble at Subway"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Catapult Action-Biased Marketing Subway, "Scrabble at Subway" RESTAURANTS/FAST FOOD In an extraordinari ...
- Integrated Online Campaign: Restaurants/Fast Food: Arc Worldwide; McDonald's, "Pandora Quest"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Arc WorldwideMcDonald's, "Pandora Quest" RESTAURANTS/FAST FOOD To increase brand affinity with you ...
- Integrated Online Campaign: Entertainment TV:PHD; Discovery Networks, "LIFE Premiere Tune-in Campaign"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
PHD Discovery Networks, "LIFE Premiere Tune-in Campaign" ENTERTAINMENT: TV Discovery, working wi ...
- Integrated Online Campaign: Entertainment TV: HBO/ PHD; HBO, "True Blood Season 3"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
HBO/ PHD HBO, "True Blood Season 3" ENTERTAINMENT: TV Blood was ...
- Integrated Online Campaign: Entertainment TV: AMC; Deep Focus, "Mad Men Yourself"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
AMCDeep Focus, "Mad Men Yourself" ENTERTAINMENT: TV AMC connected viewers with ...
- Integrated Online Campaign: Health/ Pharmaceutical: Hill Holliday; Novartis, "1in3People.com"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Hill Holliday Novartis, "1in3People.com" HEALTH/ PHARMACEUTICAL Hypertension, or high blood pressue, ...
- Integrated Online Campaign: Health/ Pharmaceutical: Digitas Health; MedImmune/FluMist, "Good to Share"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
Digitas Health MedImmune/FluMist, "Good to Share" HEALTH/ PHARMACEUTICAL In response to t ...
- Integrated Online Campaign: Entertainment Movies: UM; Sony Pictures Entertainment, "2012"
OMMA Magazine, OMMA Magazine Writers - Friday, September 3, 2010
UM Sony Pictures Entertainment, "2012" ENTERTAINMENT: MOVIES The film might have be ...