Commentary
Integrated Online Campaign: Technology & Web Services: Covario; Intel, "Core Family"
- by OMMA Magazine Writers , September 3, 2010
Intel, "Core Family"
TECHNOLOGY & WEB SERVICES
When chipmaker Intel launched its new 2010 "Core family" it leveraged paid search as the catalyst for and glue to pull together and integrate a multimedia campaign traversing such traditional outlets as TV, print, and retail in a way that was sure to generate awareness and build traffic.
