• by OMMA Magazine Writers , September 3, 2010

The strains of a violin plus a clever tune and words behind this campaign are total attention-grabbers. Beyond the simple playfulness of the video is a technological innovation that seems at once so simple and so grand - a faucet you turn on with a touch to avoid dirtying it with messy hands. Banners, mobile apps, Web sites, print, TV - this integrated campaign increased traffic to Delta's site by 67 percent!