• by OMMA Magazine Writers , September 3, 2010

Targeting Gen X and Y travelers - or at least their tween kids - with a Jonas Brothers promotion last summer reaped big rewards for Best Western. The hotel chain worked with Disney to become the presenting sponsor of Disney Channel's original series "JONAS." A two-night stay anytime during the summer would net an additional night free as well as a Jonas pack and the chance to visit with the band on set. The online and mobile effort captured 707,000 sweepstakes entries (322,000 of which were mobile) and 763,000 site visits - not to mention innumerable swooning girls.