Integrated Online Campaign: Travel & Tourism: R&R Partners; LVCVA, "Las Vegas Chinchilli Day"

R&R Partners
LVCVA, "Las Vegas Chinchilli Day"


Integrated: Travel/Tourism: R&R Partners

Who would have thought cute furry animals doing amusing stuff would make for a good viral video? While many have tried, R&R Partners found itself with a runaway success with its Las Vegas Chinchilli Day campaign for LVCVA, in which an attempted chinchilla revolution is the raison d'etre behind a three day weekend in Las Vegas - trust us, it makes sense when you watch the video. The campaign garnered hundreds of thousands of online video views, and snagged awards for TBS' Funniest Commercial as well as a Cannes Lions award.

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