• by OMMA Magazine Writers , September 3, 2010

Frito-Lay noticed it had a problem with women. They weren't connecting with the brand and they weren't picking up Baked Lay's, Flat Earth Veggie Crisps, and Smart Food at the store. Based on insights about women's emotions and how they relate to one another, OMD created "Only in a Woman's World," a lightly branded entertainment concept that resembles a cartoon version of Sex in the City. Distributed through myriad channels in many forms the concept hit its target.