OMD USA
Frito Lay, "Only in a Woman's World" RETAIL
Frito-Lay noticed it had a problem with women. They weren't connecting with the brand and they weren't picking up Baked Lay's, Flat Earth Veggie Crisps, and Smart Food at the
store. Based on insights about women's emotions and how they relate to one another, OMD created "Only in a Woman's World," a lightly branded entertainment concept that resembles a cartoon version of
Sex in the City. Distributed through myriad channels in many forms the concept hit its target.