• November 4, 2010

The new agreement provides Avis Budget with an exclusive opportunity to promote its Avis Rent A Car and Budget Rent A Car brands, products, services and special offers to the more than 105 million business and leisure travelers that fly with American Airlines and American Eagle Airlines each year.

Avis Budget Group's integrated marketing with American Airlines includes publications, out of home and digital.

Avis will be featured in American Way, American Airlines' bi-weekly in-flight publication, with a total audience of  38  million travelers; CelebratedLiving, American's quarterly magazine for first- and business-class passengers, with an audience of 11 million; and American Airlines Nexos, the bi-monthly in-flight magazine for 22 million passengers traveling on American Airlines' Latin American routes.

The Avis brand will be showcased in more than 40 American Admirals Club lounges worldwide, on boarding passes  issued by American Airlines' self-service kiosks and on-board American's more than 3,400 daily flights through in-flight commercials, Wi-Fi service and other opportunities.

Avis and Budget will be able to present special offers on rentals to the estimated 1.6 million visitors per day who plan their  travel on AA.com. Similar offers will also be included on American Airlines' itinerary confirmations and email receipts, weekly NetSAAver and AAVacations emails, and monthly AAirmail emails.

Avis and Budget promotions for bonus mileage will be offered to American Airlines AAdvantage members, providing special Avis and Budget discounts and upgrades throughout the program's different marketing channels.

Avis and Budget will be featured in other American Airlines marketing initiatives, including American's Business ExtrAA program for business travel rewards, and those targeted at specific segments such as women and African Americans.--Tanya Irwin