- Amazon Ads Presses Vinyl, Coffee Too, For Nespresso Campaign
MediaDailyNews, Laurie Sullivan - Monday, September 15, 2025
Nespresso and Abel Tesfaye (The Weeknd) unveiled a first-of-its-kind collaboration celebrating t ...
- Samsung Targets Casual Gamers With Smart TV Gaming Channel
MediaDailyNews, Colin Kirkland - Tuesday, August 19, 2025
In an effort to convert passing viewing into playable game sessions, Samsu ...
- Contact Center Ease: Email Added To Phone And Chat
Email Insider, Ray Schultz - Thursday, August 14, 2025
AI-based contact center platform Cresta is adding email interaction to its custom ...
- McDonald's, Snapchat Create Interactive Experiences Featuring Iconic Characters
MediaDailyNews, Colin Kirkland - Tuesday, August 12, 2025
The partnership will transform over 14,000 McDonald's restaurants in the U.S. in ...
- Samsung Wants A Piece Of Your Multitasking TV - Or Mobile? - Downtime
TV Watch, Wayne Friedman - Wednesday, August 6, 2025
Samsung started this up a year ago with games like "The Si ...
- xAI's Chatbot 'Companions' Raise Safety, Moderation Concerns
MediaDailyNews, Colin Kirkland - Wednesday, July 16, 2025
The Grok chatbot describes the new offerings as "interactive 3D animated ...
- Snapchat To Mark American Eagle Stores On Its Real-Time Map
MediaDailyNews, Colin Kirkland - Thursday, July 10, 2025
To drive in-store purchases during the back-to-school shopping push, American Eagle h ...
- Dentsu: Gaming Is The New Social, Brands Remain Cautious
MediaDailyNews, Colin Kirkland - Thursday, July 3, 2025
As younger cohorts flock to interactive gaming platforms like Roblox and Fortnit ...
- Infillion Moves Past Passive Viewability, Brings Adelaide's AU Metric To Interactive Video
MediaDailyNews, Laurie Sullivan - Wednesday, June 18, 2025
Infillion will integrate Adelaide's attention unit (AU) metrics into its interactive vid ...
- Samsung 'Playable' Ad Breaks To Feature New Mini-Games
MediaDailyNews, Colin Kirkland - Thursday, June 12, 2025
Samsung Ads' "GameBreaks" is expanding its portfolio of interactive mini-games. Four n ...
- Fortnite Invites Players To Perform Alongside Sabrina Carpenter's Avatar
MediaDailyNews, Colin Kirkland - Tuesday, May 27, 2025
From May 30-June 16, "Dance With Sabrina" will bring Fortnite players direct ...
- Marketing To Generational Taste: Gen Z, Boomers Respond In Different Ways
Email Insider, Ray Schultz - Thursday, May 1, 2025
More than half of Gen Z and Millennials have purchased through soci ...
- Sam's Club Brings Membership Deals To Roblox
MediaDailyNews, Colin Kirkland - Monday, April 28, 2025
Walmart is now launching a new interactive initiative within the virtual gami ...
- Samsung Ads Launches Interactive Gaming Formats On CTV
MediaDailyNews, Colin Kirkland - Monday, March 31, 2025
Samsung Ads has launched "GameBreaks," an interactive ad format that advertisers ...
- Consumers Are Split On Interacting With TV Content
Research Intelligencer, Robert Williams - Friday, February 28, 2025
Four in 10 consumers have interacted with TV content to learn mo ...
- Advertisers Offered Interactive Video Capabilities In Premium Inventory
Publishers Daily, Ray Schultz - Tuesday, January 7, 2025
The strategic partnership will enable advertisers to access KERV's interactive and shoppab ...
- Teaching Entertainment Brands To Speak Roblox
Media 3.0, Colin Kirkland - Tuesday, November 26, 2024
"This is one of those transformative moments in transmedia," asserts Jonathan Milla ...
- Amazon Immersive Holiday Shops Wrapped In GAI
Performance Marketing Insider, Laurie Sullivan - Friday, November 1, 2024
Amazon has announced an immersive online shopping experience highlighting some of i ...
- Disney Gamifies ESPN With 'Football Island' Launch In Fortnite
MediaDailyNews, Colin Kirkland - Tuesday, October 29, 2024
As part of its $1.5 billion investment in Epic Games, Disney ...
- IPG Unveils Interact Operating System
MAD, Steve McClellan - Thursday, October 17, 2024
IPG is calling the enhanced version of the platform unveiled in Februa ...
- Horizon Transforms Santa Monica's Wheel Into One Of 'Fortune'
MediaDailyNews, Joe Mandese - Tuesday, September 3, 2024
Horizon Media's location-based media stunt welcomes Ryan Seacrest as the new ho ...
- More Interactive Ads For Better-Performing Streaming Brand Messages?
TV Watch, Wayne Friedman - Wednesday, August 28, 2024
A single exposure of an interactive ad leads to 36% stronger bra ...
- CTV: Quantifying Non-Performance In Performance Media
Performance Marketing Insider, Laurie Sullivan - Monday, August 19, 2024
Connected television took on a vibe of performance media as it matur ...
- Paris Olympics: Google To Offer Virtual Trips, Updates, Trending Events
MediaDailyNews, Laurie Sullivan - Thursday, July 25, 2024
The 2024 Olympics kick off Friday in Paris as more than 10,0 ...
- New Paramount Brand, Spin: A 'Media-Tech' Company?
TV Watch, Wayne Friedman - Thursday, July 11, 2024
"In order to effectively navigate this transition, what is required for Paramou ...
- Six Flags Prioritizes Digital, IRL Benefits With Roblox Rewards Program
MediaDailyNews, Colin Kirkland - Monday, July 1, 2024
The virtual experience in Roblox features virtual rides and a token-based mixed-reali ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
Advanced TV Insider, Wayne Friedman - Tuesday, June 18, 2024
CTV platforms delivered lower levels of messages for CPG brands consumed ...
- WBD Upfront: New Advanced Ad Products For Max, Film Sponsorship Push
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
WBD announced advanced ad products for its Max streamer at its upfro ...
- Skechers Brings Virtual Store To Roblox
MediaDailyNews, Colin Kirkland - Monday, May 13, 2024
Skechers has teamed with Super League to launch its first store ...
- 'The Kansas City Star' Upgrades Digital Platform
Publishers Daily, Ray Schultz - Monday, May 6, 2024
"Edition" is a daily newsletter with interactive puzzles and games, along wi ...