- Ad Industry M&A Investors Spend $32 Bil, Digital Soars
Online Media Daily, Laurie Sullivan - Thursday, June 28, 2012
There's no shortage of money for companies innovating in the marketing a ...
- TiVo Links With PayPal For T-Commerce
MediaDailyNews, David Goetzl - Tuesday, June 12, 2012
TiVo wants to use its platform for t-commerce. The company has ink ...
- Network TV Draws Substantial Social Media Chatter
MediaDailyNews, Wayne Friedman - Friday, June 8, 2012
Social media activity for all broadcast networks increased substantially in May, t ...
- Rowling, Sony Working On Interactive Potter Book
Around the Net In OMD Europe, Nina Lentini - Tuesday, June 5, 2012
Harry Potter author JK Rowling has written the first release for Wonderboo ...
- ANA Fires Back At Microsoft's 'Do Not Track'
Marketing Daily, Karl Greenberg - Friday, June 1, 2012
The Association of National Advertisers (ANA) has weighed in on Microsoft's decisi ...
- Mobile Ads Kick-Start 20% Of M-Commerce Activity
Online Media Daily, Mark Walsh - Thursday, May 17, 2012
About one in five mobile consumers pursued some type of m-commerce activit ...
- Yahoo, ABC Partner On Interactive TV Using Mobile Devices
Online Media Daily, David Goetzl - Thursday, May 10, 2012
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstak ...
- CBSi Taps Rosabel Tao As Coms Chief
MediaDailyNews, Joe Mandese - Thursday, April 19, 2012
Rosabel Tao has been named senior vice president-communications at CBS Interactive, overseei ...
- Charter Promotes Interactive Ads
MediaDailyNews, David Goetzl - Thursday, April 12, 2012
Cable operator Charter Communications said it will use ad widgets from FourthWa ...
- Cablevision Claims 4B Interactive Ad Impressions Served
MediaDailyNews, Joe Mandese - Monday, March 5, 2012
Cablevision Systems this morning said its "advanced advertising platform" has delivered near ...
- The ANA Urges ICANN On 'Do Not Sell'
Marketing Daily, Karl Greenberg - Tuesday, February 28, 2012
The Association of National Advertisers (ANA) and the Coalition for Responsible Doma ...
- Interactive, Addressable Ads Slow To Impact Marketplace
MediaDailyNews, Steve McClellan - Tuesday, February 21, 2012
While the TV industry has been talking about and experimenting with advanc ...
- Canoe Ventures Scales Way Back
Raw, Steve McClellan - Wednesday, February 22, 2012
Canoe Ventures, the partnership of major cable companies formed a few yea ...
- RFI Ads Up Engagement For Interactive TV
MediaDailyNews, David Goetzl - Friday, February 17, 2012
As Canoe Ventures looks to build network and advertiser interest in i ...
- Hold On To Your Coffee: At This Cafe, Spills Come Via Remote-Control Onlookers
Creative Media Blog, Amy Corr - Monday, February 13, 2012
Forum, the largest mall in Helsinki, has a new tenant for t ...
- Tic Tac Offers AR App Experiences
Marketing Daily, Karlene Lukovitz - Tuesday, February 7, 2012
The outdoor and print ads highlight facts about daily activities, such ...
- Interactive TV: Over the Top, or Just Not?
MediaDailyNews, Manish Bhatia - Wednesday, February 8, 2012
Why not bring that interactivity to the TV screen, and give contr ...
- Interactive Video Advertising Getting Better Results
Research Brief, Jack Loechner - Thursday, February 2, 2012
According to the findings of the recent PointRoll Video Benchmark Study, 7 ...
- Papa John's Bets On Super Bowl Coin-toss Promo
Marketing Daily, Karlene Lukovitz - Tuesday, January 24, 2012
This year, Papa John's is giving its fans much better odds ...
- Rethink Cyber Monday: Christmas Day Has Higher Engagement Rates
Online Media Daily, Gavin O'Malley - Wednesday, January 4, 2012
Though Cyber Monday gets all the attention, it might not be t ...