- Interactive Emails Increase Engagement
Email Marketing Daily, Jess Nelson - Wednesday, April 5, 2017
Interactive email campaigns have higher engagement rates when compared to traditional ema ...
- Channel 4 Launches First 360 On-Demand Ads
Around the Net In MAD London, Sean Hargrave - Wednesday, March 15, 2017
Channel 4's commercial division 4Sales has launched what it says is t ...
- Sizmek Partners With BrightLine To Offer Connected TV Across All Screens
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Ad-tech firm Sizmek and BrightLine, an advanced TV advertising provider, have join ...
- Syndicated Show 'BOLD' To Air Live In Each Time Zone
Television News Daily, Wayne Friedman - Monday, January 16, 2017
Looking to combat multitasking daytime TV viewers, major TV station group Teg ...
- Google Halts Flash In Interactive Media Ads SDKs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 5, 2017
Google sent another warning to publishers, advertisers and developers this week th ...
- Mercedes-Benz Offers Google Assistant Integration
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2016
Mercedes-Benz will offer the integration of the Google Assistant on Google Hom ...
- Innovid, UK's Channel 4 Team Up On Interactive
VidBlog, P.J. Bednarski - Tuesday, November 15, 2016
The cross-platform solutions player and big British broadcaster claim interactive TV advertisi ...
- On-Screen Interactive iPowow Broadens Into Ad-Rev Share Deals
Television News Daily, Wayne Friedman - Friday, November 4, 2016
On-screen interactive technology company iPowow is looking to expand its business mode ...
- 'New Yorker' Reboots "Goings On About Town"
Publishers Daily, Sara Guaglione - Friday, October 28, 2016
'The New Yorker' has revamped its "Goings On About Town" section ...
- Video Marketers Must Capture Consumers' Shift To Interactivity
Real-Time Daily, Philip Rosenstein - Thursday, October 27, 2016
Viewership is down for the NFL so far this year, it w ...
- Puzzle Solved: Interactive Ads Boost App Downloads
MediaDailyNews, Erik Sass - Monday, August 8, 2016
Put a crossword in front crossword puzzle enthusiasts, and they will probab ...
- Teads Advertising Suite Now Serves 360-Degree Outstream Video
Real-Time Daily, Philip Rosenstein - Friday, July 22, 2016
Teads, the native video advertising marketplace, has launched inRead 360. Advertisers c ...
- Mitsubishi Turns Smartphones Into Steering Wheels
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2016
"We wanted to relook at the way feature demos are done," sa ...
- Scripps Networks Interactive Shows Strong Ad, Ratings Growth
Television News Daily, Wayne Friedman - Thursday, May 5, 2016
Scripps Networks Interactive posted strong double-digit percentage advertising growth for its fir ...
- Hulu Adds Interactive Element To Get Views In Living Room
Around the Net in Video, P.J. Bednarski - Wednesday, May 4, 2016
Hulu is emphasizing viewing via connected TV devices like Roku, Apple T ...
- Xappmedia Partners With Slacker Radio
Mobile Marketing Daily, Ben Frederick - Wednesday, February 24, 2016
Xappmedia, which specializes in interactive advertising for audio apps, announced a partnersh ...
- 'FiveThirtyEight' Projects A Trump Win, Strong Kasich Showing In New Hampshire
Around the Net In Marketing Politics, Philip Rosenstein - Monday, February 8, 2016
An interactive piece on FiveThirtyEight gives Donald Trump a 70% chance ...
- Syrian Search Engine Launches To Combat U.S. Internet Sanctions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2015
A team of Latakia Syrians have launched an Arabic-language search engine ...
- BBC Sport And Red Button Services Face Cutbacks
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
Spending on athletics and minority sports is to be cut by t ...
- Macy's Gives '#Believe' A Stylus Twist
Marketing Daily, Sarah Mahoney - Tuesday, November 3, 2015
Macy's is introducing the device and app with a three-minute video fr ...
- Future Prospects Upbeat For Media Companies, Interactive Media Leads Growth
MediaDailyNews, Wayne Friedman - Monday, October 19, 2015
Although media and entertainment companies took a beating over the rough-and-tumble rece ...
- Inneractive Launches Story 2.0
Real-Time Daily, Ben Frederick - Wednesday, August 26, 2015
Mobile supply-side platform (SSP) Inneractive announced an update to its programmatic in-fe ...
- TGI Fridays Campaign Goes 360 To Giveaway Burgers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 8, 2015
TGI Fridays' pay-it-forward promotion "Buy A Burger, Give A Burger" gives consume ...
- Viewswagen Puts Ads in Uber, Lyft Cars
MediaDailyNews, Erik Sass - Tuesday, April 14, 2015
Interactive digital video advertising is well established in taxis. Now it's comi ...
- Facebook Tests Immersive Video Newsfeed
The Social Graf, Erik Sass - Thursday, March 26, 2015
"'Curiouser and curiouser,' Cried Alice." Get ready to go down the rabb ...
- Conde Nast Entertainment Taps Rapt For Interactive Video
MediaDailyNews, Erik Sass - Thursday, March 19, 2015
Conde Nast Entertainment, the multichannel video production arm of the high-end magazi ...
- CBS Interactive's New Unit Creates Custom Content For Marketers
MediaDailyNews, Wayne Friedman - Monday, March 2, 2015
CBS Interactive has started a new group, Studio 61, to create custom-brand ...
- Ask.fm, Google, Facebook, Microsoft, Yahoo Participate In Safer Internet Day
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 9, 2015
Social media Q&A site Ask.fm wants to create a safe haven f ...
- Yashi Brings Interactive Video Tech To DSP With Viewbix Partnership
Real-Time Daily, Tyler Loechner - Tuesday, January 6, 2015
Yashi, a video demand-side platform, has partnered with video engagement platform Viewb ...
- More Digital Out-of-Home Ads Coming To Malls
MediaDailyNews, Erik Sass - Tuesday, December 30, 2014
Mall owner CBL Properties is deploying a DOOH ad network to ...