- Mitsubishi Turns Smartphones Into Steering Wheels
Marketing Daily, Tanya Gazdik - Tuesday, July 19, 2016
"We wanted to relook at the way feature demos are done," sa ...
- Scripps Networks Interactive Shows Strong Ad, Ratings Growth
Television News Daily, Wayne Friedman - Thursday, May 5, 2016
Scripps Networks Interactive posted strong double-digit percentage advertising growth for its fir ...
- Hulu Adds Interactive Element To Get Views In Living Room
Around the Net in Video, P.J. Bednarski - Wednesday, May 4, 2016
Hulu is emphasizing viewing via connected TV devices like Roku, Apple T ...
- Xappmedia Partners With Slacker Radio
Mobile Marketing Daily, Ben Frederick - Wednesday, February 24, 2016
Xappmedia, which specializes in interactive advertising for audio apps, announced a partnersh ...
- 'FiveThirtyEight' Projects A Trump Win, Strong Kasich Showing In New Hampshire
Around the Net In Marketing Politics, Philip Rosenstein - Monday, February 8, 2016
An interactive piece on FiveThirtyEight gives Donald Trump a 70% chance ...
- Syrian Search Engine Launches To Combat U.S. Internet Sanctions
Search & Performance Marketing Daily, Laurie Sullivan - Monday, December 28, 2015
A team of Latakia Syrians have launched an Arabic-language search engine ...
- BBC Sport And Red Button Services Face Cutbacks
Around the Net In MAD London, Sean Hargrave - Wednesday, November 18, 2015
Spending on athletics and minority sports is to be cut by t ...
- Macy's Gives '#Believe' A Stylus Twist
Marketing Daily, Sarah Mahoney - Tuesday, November 3, 2015
Macy's is introducing the device and app with a three-minute video fr ...
- Future Prospects Upbeat For Media Companies, Interactive Media Leads Growth
MediaDailyNews, Wayne Friedman - Monday, October 19, 2015
Although media and entertainment companies took a beating over the rough-and-tumble rece ...
- Inneractive Launches Story 2.0
Real-Time Daily, Ben Frederick - Wednesday, August 26, 2015
Mobile supply-side platform (SSP) Inneractive announced an update to its programmatic in-fe ...
- TGI Fridays Campaign Goes 360 To Giveaway Burgers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 8, 2015
TGI Fridays' pay-it-forward promotion "Buy A Burger, Give A Burger" gives consume ...
- Viewswagen Puts Ads in Uber, Lyft Cars
MediaDailyNews, Erik Sass - Tuesday, April 14, 2015
Interactive digital video advertising is well established in taxis. Now it's comi ...
- Facebook Tests Immersive Video Newsfeed
The Social Graf, Erik Sass - Thursday, March 26, 2015
"'Curiouser and curiouser,' Cried Alice." Get ready to go down the rabb ...
- Conde Nast Entertainment Taps Rapt For Interactive Video
MediaDailyNews, Erik Sass - Thursday, March 19, 2015
Conde Nast Entertainment, the multichannel video production arm of the high-end magazi ...
- CBS Interactive's New Unit Creates Custom Content For Marketers
MediaDailyNews, Wayne Friedman - Monday, March 2, 2015
CBS Interactive has started a new group, Studio 61, to create custom-brand ...
- Ask.fm, Google, Facebook, Microsoft, Yahoo Participate In Safer Internet Day
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 9, 2015
Social media Q&A site Ask.fm wants to create a safe haven f ...
- Yashi Brings Interactive Video Tech To DSP With Viewbix Partnership
Real-Time Daily, Tyler Loechner - Tuesday, January 6, 2015
Yashi, a video demand-side platform, has partnered with video engagement platform Viewb ...
- More Digital Out-of-Home Ads Coming To Malls
MediaDailyNews, Erik Sass - Tuesday, December 30, 2014
Mall owner CBL Properties is deploying a DOOH ad network to ...
- Parllay Launches Tools To Build The Future Interactive Content Hub, Ecommerce Site
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 11, 2014
Several former Microsoft executives at startup Parllay will roll out technology th ...
- Interactive Kate Spade Ad Shows Up In Email Holiday Messages
MediaDailyNews, Laurie Sullivan - Friday, December 5, 2014
Interactive video has become a building block for content. Kate Spade h ...
- To Reach Gen Y, MassMutual Expands 'Society Of Grownups'
Around the Net In Brand Marketing, Karl Greenberg - Tuesday, November 18, 2014
MassMutual is going after Millennials in Boston with The Society of Grownup ...
- Canoe Serves 10 Billionth Ad (That's Billion With A 'B')
MediaDailyNews, Joe Mandese - Tuesday, November 11, 2014
Cable TV industry backed television ad technology developer Canoe Ventures has serv ...
- SmarTV, Quadriga Merge, Offer Interactive TV Service To Hotels
MediaDailyNews, Erik Sass - Friday, October 24, 2014
The in-room TV experience is about to get more interactive for so ...
- WPP's Kinetic Adds TouchTunes To Place-Based Ad Network
MediaDailyNews, Erik Sass - Wednesday, October 22, 2014
Digital jukebox operator TouchTunes announced another win with the addition of i ...
- XAPPmedia Bows Interactive Audio Content Promos
MediaDailyNews, Erik Sass - Thursday, October 2, 2014
XAPPmedia, which specializes in interactive advertising for audio apps, has unveiled ...
- Four Mobile Strategies To Optimize Radio Advertising For Local Businesses
Mobile Insider, Sara Sisenwein - Thursday, October 2, 2014
As one of the first forms of mass media, radio continues ...
- IAB Creates Tech Lab To Speed Standards Development
MediaDailyNews, Mark Walsh - Monday, September 29, 2014
The Interactive Advertising Bureau (IAB) on Monday announced the launch of ...
- MyBurberry Smells Like Social Media
Marketing Daily, Sarah Mahoney - Thursday, September 4, 2014
Usually, NPD Group's Karen Grant tells "Marketing Daily," companies work with larg ...
- Lexus Airs Skippable TV Ads On Purpose
MediaDailyNews, Wayne Friedman - Thursday, August 21, 2014
Taking a page from the online advertising options playbook, Lexus recently r ...
- Dunkin' In Multi-Element 'Shark Week' Partnership
Marketing Daily, Karlene Lukovitz - Tuesday, July 29, 2014
According to Hill Holliday VP director of experience design Jamie Scheu, th ...