- Walmart Ramps Up Video Spend With Eko Deal
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
The joint venture, W*E Interactive Ventures, will develop and produce interactive vid ...
- Lego, IBM Team For AI-Powered Interactive Ad
Connected Thinking, Chuck Martin - Tuesday, October 2, 2018
While Lego is noted for its iconic Lego brick, the toy gia ...
- Connekt Inks Deal To Bring Interactive Shopping To Sony TVs
Digital News Daily, Alex Weprin - Tuesday, October 2, 2018
Connekt's ShopTV app allows consumers to shop for clothing, electronics or oth ...
- Interactivity In CTV May Be Key To Driving Sales
Digital News Daily, Alex Weprin - Tuesday, September 18, 2018
Connected TV now accounts for 27% of overall video volume, up fr ...
- Streaming Video Tech Company Vidpresso Joins Facebook
Digital News Daily, Alex Weprin - Tuesday, August 14, 2018
Vidpresso was founded in 2012, and settled on a mission to tu ...
- CBS Launches New Branded Entertainment Division, Eye Max
Television News Daily, Wayne Friedman - Tuesday, April 17, 2018
Focused on bringing new creativity for branded integration deals to improve rea ...
- Mobile Video Ad Platform Receptiv Launching OutStream Product, 'Reveal'
Digital News Daily, Alex Weprin - Thursday, November 16, 2017
The mobile video advertising platform Receptiv is launching an outstream video produc ...
- True[X], Innovid To Bring Interactive Advertising To Fox OTT Channels
Digital News Daily, Alex Weprin - Wednesday, October 18, 2017
Innovid and True[X] will bring interactive "Engagement Ads" to Fox streaming platfor ...
- Clear Channel Outdoor Lands At Sea-Tac
MAD, Larissa Faw - Friday, October 13, 2017
Port of Seattle is entering into a 10-year agreement with Clear Chann ...
- IPG Units Find Attention Levels For Interactive Video Ads Comparable With TV's, Shorter Isn't Necessarily Better
Digital News Daily, Joe Mandese - Thursday, October 5, 2017
Interpublic's Magna and IPG Media Lab units today will publish findings ...
- Interactive Email Comes To Android
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
Interactive emails are now compatible with the Gmail App on Android phone ...
- Quartz Premieres Interactive Newsletter, Obsession
Email Marketing Daily, Jess Nelson - Monday, September 18, 2017
Digital news publisher Quartz launched its first interactive email newsletter, Quartz Obsessio ...
- Stadium To Track Advertising, Sponsorships In Real-Time Live Streams
Digital News Daily, Laurie Sullivan - Monday, July 24, 2017
Using GumGum's technology to track sports highlights and sponsorships as they a ...
- 'WSJ,' Ritz-Carlton Rewards Card Create 360 Interactive Ad
Publishers Daily, Sara Guaglione - Friday, July 21, 2017
The virtual-reality campaign, called "Inside The Moment," lived in an interactive 360-degr ...
- Cathay Pacific Launches Interactive 360-Degree VR Video Ad
Digital News Daily, Philip Rosenstein - Friday, July 7, 2017
Cathay Pacific's 360-degree virtual reality video ad experience, powered by VR a ...
- What Marketers Can Learn From The NBA Finals
Marketing: Sports, Kurt Abrahamson - Friday, June 16, 2017
No industry needs to leverage real-time marketing quite like sports, an indust ...
- Movable Ink Introduces Real-Time Pricing Solution
Email Marketing Daily, Jess Nelson - Saturday, April 29, 2017
Contextual email marketing company Movable Ink released Real-Time Pricing on Thursday, ...
- WaPo Unleashes Bot Army
The Daily Blog, Erik Sass - Thursday, April 27, 2017
'The Washington Post,' owned by Amazon CEO Jeff Bezos, is betting b ...
- Interactive Emails Increase Engagement
Email Marketing Daily, Jess Nelson - Wednesday, April 5, 2017
Interactive email campaigns have higher engagement rates when compared to traditional ema ...
- Channel 4 Launches First 360 On-Demand Ads
Around the Net In MAD London, Sean Hargrave - Wednesday, March 15, 2017
Channel 4's commercial division 4Sales has launched what it says is t ...
- Sizmek Partners With BrightLine To Offer Connected TV Across All Screens
Real-Time Daily, Tobi Elkin - Monday, March 13, 2017
Ad-tech firm Sizmek and BrightLine, an advanced TV advertising provider, have join ...
- Syndicated Show 'BOLD' To Air Live In Each Time Zone
Television News Daily, Wayne Friedman - Monday, January 16, 2017
Looking to combat multitasking daytime TV viewers, major TV station group Teg ...
- Google Halts Flash In Interactive Media Ads SDKs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 5, 2017
Google sent another warning to publishers, advertisers and developers this week th ...
- Mercedes-Benz Offers Google Assistant Integration
Marketing Daily, Tanya Gazdik - Wednesday, December 21, 2016
Mercedes-Benz will offer the integration of the Google Assistant on Google Hom ...
- Innovid, UK's Channel 4 Team Up On Interactive
VidBlog, P.J. Bednarski - Tuesday, November 15, 2016
The cross-platform solutions player and big British broadcaster claim interactive TV advertisi ...
- On-Screen Interactive iPowow Broadens Into Ad-Rev Share Deals
Television News Daily, Wayne Friedman - Friday, November 4, 2016
On-screen interactive technology company iPowow is looking to expand its business mode ...
- 'New Yorker' Reboots "Goings On About Town"
Publishers Daily, Sara Guaglione - Friday, October 28, 2016
'The New Yorker' has revamped its "Goings On About Town" section ...
- Video Marketers Must Capture Consumers' Shift To Interactivity
Real-Time Daily, Philip Rosenstein - Thursday, October 27, 2016
Viewership is down for the NFL so far this year, it w ...
- Puzzle Solved: Interactive Ads Boost App Downloads
MediaDailyNews, Erik Sass - Monday, August 8, 2016
Put a crossword in front crossword puzzle enthusiasts, and they will probab ...
- Teads Advertising Suite Now Serves 360-Degree Outstream Video
Real-Time Daily, Philip Rosenstein - Friday, July 22, 2016
Teads, the native video advertising marketplace, has launched inRead 360. Advertisers c ...