- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the addre ...
- Ready For Interactive Email? It's Ready For You
Show Daily, Nina Lentini - Thursday, February 21, 2019
You can create forms, polls, countdowns, live text, and/or personal images ...
- AT&T Improves Post-Hurricane Sentiment On Puerto Rico
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The communication strategy included TV spots, live integrations, print, digital advertising, soci ...
- NPR's 'Wait, Wait... Don't Tell Me!' Podcast Launches Smart Speaker Quiz Game
Publishers Daily, Melynda Fuller - Friday, January 18, 2019
The new weekly game is available via Amazon Alexa and Google Assista ...
- 'NYT' Launches Voice-Activated Content, Audi Collaboration For Alexa-Driven Devices
Publishers Daily, Melynda Fuller - Sunday, January 13, 2019
In a move to explore leveraging voice to reach current and n ...
- Toyota Brings Retail Experience To Online Users
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Toyota set out to increase impressions for awareness, engagements for interest, a ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The new product combined an array of sophisticated technologies, including: TV ...
- Walgreens Harnesses Local Touch To Raise Community Awareness
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Users could learn about a variety of Walgreens "Find Care Now" service ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
They followed up with a debate about the name, with nominees li ...
- Mediafly Acquires Alinean, Adds B2B Sales Enablement Tools
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Mediafly will gain interactive B2B sales tools, including TCO/ROI calculators, with t ...
- How The RNC Pivoted From A Presidential Win To Local Races
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In the past year, any extra money went to digital. Normally, the ...
- Walmart Ramps Up Video Spend With Eko Deal
Digital News Daily, Alex Weprin - Thursday, October 11, 2018
The joint venture, W*E Interactive Ventures, will develop and produce interactive vid ...
- Lego, IBM Team For AI-Powered Interactive Ad
Connected Thinking, Chuck Martin - Tuesday, October 2, 2018
While Lego is noted for its iconic Lego brick, the toy gia ...
- Connekt Inks Deal To Bring Interactive Shopping To Sony TVs
Digital News Daily, Alex Weprin - Tuesday, October 2, 2018
Connekt's ShopTV app allows consumers to shop for clothing, electronics or oth ...
- Interactivity In CTV May Be Key To Driving Sales
Digital News Daily, Alex Weprin - Tuesday, September 18, 2018
Connected TV now accounts for 27% of overall video volume, up fr ...
- Streaming Video Tech Company Vidpresso Joins Facebook
Digital News Daily, Alex Weprin - Tuesday, August 14, 2018
Vidpresso was founded in 2012, and settled on a mission to tu ...
- CBS Launches New Branded Entertainment Division, Eye Max
Television News Daily, Wayne Friedman - Tuesday, April 17, 2018
Focused on bringing new creativity for branded integration deals to improve rea ...
- Mobile Video Ad Platform Receptiv Launching OutStream Product, 'Reveal'
Digital News Daily, Alex Weprin - Thursday, November 16, 2017
The mobile video advertising platform Receptiv is launching an outstream video produc ...
- True[X], Innovid To Bring Interactive Advertising To Fox OTT Channels
Digital News Daily, Alex Weprin - Wednesday, October 18, 2017
Innovid and True[X] will bring interactive "Engagement Ads" to Fox streaming platfor ...
- Clear Channel Outdoor Lands At Sea-Tac
MAD, Larissa Faw - Friday, October 13, 2017
Port of Seattle is entering into a 10-year agreement with Clear Chann ...
- IPG Units Find Attention Levels For Interactive Video Ads Comparable With TV's, Shorter Isn't Necessarily Better
Digital News Daily, Joe Mandese - Thursday, October 5, 2017
Interpublic's Magna and IPG Media Lab units today will publish findings ...
- Interactive Email Comes To Android
Email Marketing Daily, Jess Nelson - Wednesday, September 20, 2017
Interactive emails are now compatible with the Gmail App on Android phone ...
- Quartz Premieres Interactive Newsletter, Obsession
Email Marketing Daily, Jess Nelson - Monday, September 18, 2017
Digital news publisher Quartz launched its first interactive email newsletter, Quartz Obsessio ...
- Stadium To Track Advertising, Sponsorships In Real-Time Live Streams
Digital News Daily, Laurie Sullivan - Monday, July 24, 2017
Using GumGum's technology to track sports highlights and sponsorships as they a ...
- 'WSJ,' Ritz-Carlton Rewards Card Create 360 Interactive Ad
Publishers Daily, Sara Guaglione - Friday, July 21, 2017
The virtual-reality campaign, called "Inside The Moment," lived in an interactive 360-degr ...
- Cathay Pacific Launches Interactive 360-Degree VR Video Ad
Digital News Daily, Philip Rosenstein - Friday, July 7, 2017
Cathay Pacific's 360-degree virtual reality video ad experience, powered by VR a ...
- What Marketers Can Learn From The NBA Finals
Marketing: Sports, Kurt Abrahamson - Friday, June 16, 2017
No industry needs to leverage real-time marketing quite like sports, an indust ...
- Movable Ink Introduces Real-Time Pricing Solution
Email Marketing Daily, Jess Nelson - Saturday, April 29, 2017
Contextual email marketing company Movable Ink released Real-Time Pricing on Thursday, ...
- WaPo Unleashes Bot Army
The Daily Blog, Erik Sass - Thursday, April 27, 2017
'The Washington Post,' owned by Amazon CEO Jeff Bezos, is betting b ...
- Interactive Emails Increase Engagement
Email Marketing Daily, Jess Nelson - Wednesday, April 5, 2017
Interactive email campaigns have higher engagement rates when compared to traditional ema ...