- Pandora Unveils Audio/Visual Ad Metrics, Follows Interactive Voice Ads Test
Digital News Daily, Laurie Sullivan - Tuesday, January 14, 2020
Pandora on Tuesday will launch audience measurement tools to help advertisers determi ...
- 'Vogue,' Neiman Marcus Create Interactive Holiday Video Campaign
Publishers Daily, Melynda Fuller - Tuesday, December 24, 2019
The video, called "A Night at Neiman's," features actress Taraji P. Henso ...
- Uberflip Acquires SnapApp, Content Experience Firm
Email Marketing Daily, Ray Schultz - Wednesday, December 4, 2019
The purchase will provide Toronto-based Uberflip with a Boston presence and enhan ...
- Universal Taps Instagram Stories For Influencer Strategy To Promote "MA" Movie
The MediaPost Cases, Nina Lentini - Wednesday, November 20, 2019
Universal created a week-long influencer campaign that began 14 days before t ...
- Marc DeBevoise Named CBS Interactive CEO, Replacing Jim Lanzone
Television News Daily, Wayne Friedman - Monday, November 4, 2019
DeBevoise had been president/chief operating officer, CBS Interactive. Lanzone will step do ...
- Washington Post App Lets Readers Interact With News On TV
Digital News Daily, Karlene Lukovitz - Monday, October 14, 2019
The free, SAP-sponsored app lets readers scan headlines and go deeper ...
- Study: 'Nontraditional' Video Ad Formats On OTT Platforms Growing
Digital News Daily, Wayne Friedman - Wednesday, October 2, 2019
Marketers using "nontraditional" video ad formats on OTT platforms look to doub ...
- Nissan Puts Drivers In The Virtual Reality Seat
The MediaPost Cases, Nina Lentini - Thursday, October 3, 2019
To enhance authenticity, Tech Drive was shot live, in a real ca ...
- Craftsman Leverages Ad Unit Tech In Dream Garage Contest To Build Awareness In Canada
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
The contest was built into interactive digital display that allowed users ...
- MGM's 'Roll The Dice' Game Show Wins Over Fans
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
"Roll The Dice" showcased MGM's hottest Vegas entertainment at its properties ...
- TBS Uses Instagram Live To Promote Season 2
The MediaPost Cases, Nina Lentini - Wednesday, October 2, 2019
To promote Season 2 and integrate "The Last O.G." into the broad ...
- Universal Taps Influencers For Terrifying 'MA' Campaign
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
Four creators -- and real life friends-- participated in an extended ski ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive Light
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
On the day of the launch #TakeTheTime represented 45% of all conversatio ...
- ATSC 3.0-Enabled TVs Get Consumer Branding: NextGenTV
Digital News Daily, Karlene Lukovitz - Friday, September 27, 2019
Logo will identify next-gen TVs and devices for consumers once the standa ...
- D2C Click-To-Shop Ads Drive Interaction For Carhartt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 17, 2019
The D2C interactive campaign informed consumers about the brand and its product ...
- Facebook Debuts AI Habitat, Promotes Interactive Environments
Digital News Daily, Gavin O'Malley - Friday, June 14, 2019
The simulation platform is designed to train "embodied agents" like virtual robo ...
- Book Publisher Presses Claims Against Netflix Over 'Bandersnatch'
Digital News Daily, Wendy Davis - Wednesday, June 5, 2019
The publisher of the "Choose Your Own Adventure" book series argues th ...
- NBCUniversal Launches 'Shoppable' Ad Product At French Open
Digital News Daily, Alex Weprin - Thursday, May 30, 2019
For the launch weekend, the format will be tied to the mat ...
- Spotify Tests Interactive Voice Ads
Digital News Daily, Alex Weprin - Monday, May 6, 2019
The test marks a new effort by Spotify as it seeks ...
- B.zero1 Celebrates Its XXth Anniversary
MAD, Steve McClellan - Thursday, May 2, 2019
Dentsu Aegis agencies have created a massive installation now open at t ...
- IAB Tech Lab Replaces Interactive API
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
SIMID is designed to be a replacement for the Video Player ...
- Trendline Acquires Canadian Email Agency InboxMarketer
Email Marketing Daily, Ray Schultz - Monday, April 22, 2019
The combined firms have 140 staffers. Backed by Growth Catalyst Partners, Trendli ...
- Advanced Ad Experiences Beginning To Expand Across OTT, Connected TV Platforms
Video Insider, Alex Weprin - Tuesday, April 16, 2019
While platforms like Hulu are delivering advanced ad experiences, companies such ...
- 'Entertainment Weekly' Launches New Alexa Skill, Personalizes "The Must List"
Publishers Daily, Melynda Fuller - Friday, April 12, 2019
Users gain instant access to expanded content, including interviews, fun facts a ...
- YouTube Leans Into Interactive Programming, Hires Relles As Innovation Head
Digital News Daily, Alex Weprin - Wednesday, April 10, 2019
In his new role, Ben Relles will be focused on developing origin ...
- Accenture Interactive Strikes Deal To Buy Droga5
MAD, Steve McClellan - Wednesday, April 3, 2019
It's the biggest acquisition to date for the advertising and marketing a ...
- Google Raises The Stakes: AMP For Email Is Here
Email Insider, Ray Schultz - Tuesday, March 26, 2019
Originally developed for mobile, AMP will fuel interactive email messages, and ...
- Netflix Asks Judge To Throw Out Lawsuit Over 'Bandersnatch'
Digital News Daily, Wendy Davis - Friday, March 22, 2019
"There is no plausible case of consumer confusion," Netflix argues in cou ...
- Netflix Leans Into Interactive Programming With 'You Vs. Wild.'
Digital News Daily, Alex Weprin - Tuesday, March 19, 2019
Following its scripted "choose your own adventure" film "Black Mirror: Bandersnatch," t ...
- Watch For MIT Students On The Fashion Runways
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Oh, those MIT engineering students. What won't they think of next. Her ...