- Universal Taps Influencers For Terrifying 'MA' Campaign
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
Four creators -- and real life friends-- participated in an extended ski ...
- Dove's #TakeTheTime Shows Paternity Leave In Positive Light
The MediaPost Cases, Nina Lentini - Tuesday, October 1, 2019
On the day of the launch #TakeTheTime represented 45% of all conversatio ...
- ATSC 3.0-Enabled TVs Get Consumer Branding: NextGenTV
Digital News Daily, Karlene Lukovitz - Friday, September 27, 2019
Logo will identify next-gen TVs and devices for consumers once the standa ...
- D2C Click-To-Shop Ads Drive Interaction For Carhartt
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 17, 2019
The D2C interactive campaign informed consumers about the brand and its product ...
- Facebook Debuts AI Habitat, Promotes Interactive Environments
Digital News Daily, Gavin O'Malley - Friday, June 14, 2019
The simulation platform is designed to train "embodied agents" like virtual robo ...
- Book Publisher Presses Claims Against Netflix Over 'Bandersnatch'
Digital News Daily, Wendy Davis - Wednesday, June 5, 2019
The publisher of the "Choose Your Own Adventure" book series argues th ...
- NBCUniversal Launches 'Shoppable' Ad Product At French Open
Digital News Daily, Alex Weprin - Thursday, May 30, 2019
For the launch weekend, the format will be tied to the mat ...
- Spotify Tests Interactive Voice Ads
Digital News Daily, Alex Weprin - Monday, May 6, 2019
The test marks a new effort by Spotify as it seeks ...
- B.zero1 Celebrates Its XXth Anniversary
MAD, Steve McClellan - Thursday, May 2, 2019
Dentsu Aegis agencies have created a massive installation now open at t ...
- IAB Tech Lab Replaces Interactive API
Digital News Daily, Alex Weprin - Tuesday, April 23, 2019
SIMID is designed to be a replacement for the Video Player ...
- Trendline Acquires Canadian Email Agency InboxMarketer
Email Marketing Daily, Ray Schultz - Monday, April 22, 2019
The combined firms have 140 staffers. Backed by Growth Catalyst Partners, Trendli ...
- Advanced Ad Experiences Beginning To Expand Across OTT, Connected TV Platforms
Video Insider, Alex Weprin - Tuesday, April 16, 2019
While platforms like Hulu are delivering advanced ad experiences, companies such ...
- 'Entertainment Weekly' Launches New Alexa Skill, Personalizes "The Must List"
Publishers Daily, Melynda Fuller - Friday, April 12, 2019
Users gain instant access to expanded content, including interviews, fun facts a ...
- YouTube Leans Into Interactive Programming, Hires Relles As Innovation Head
Digital News Daily, Alex Weprin - Wednesday, April 10, 2019
In his new role, Ben Relles will be focused on developing origin ...
- Accenture Interactive Strikes Deal To Buy Droga5
MAD, Steve McClellan - Wednesday, April 3, 2019
It's the biggest acquisition to date for the advertising and marketing a ...
- Google Raises The Stakes: AMP For Email Is Here
Email Insider, Ray Schultz - Tuesday, March 26, 2019
Originally developed for mobile, AMP will fuel interactive email messages, and ...
- Netflix Asks Judge To Throw Out Lawsuit Over 'Bandersnatch'
Digital News Daily, Wendy Davis - Friday, March 22, 2019
"There is no plausible case of consumer confusion," Netflix argues in cou ...
- Netflix Leans Into Interactive Programming With 'You Vs. Wild.'
Digital News Daily, Alex Weprin - Tuesday, March 19, 2019
Following its scripted "choose your own adventure" film "Black Mirror: Bandersnatch," t ...
- Watch For MIT Students On The Fashion Runways
Show Daily: Videos, Staff Writers - Monday, March 11, 2019
Oh, those MIT engineering students. What won't they think of next. Her ...
- Sony Brings Hyper-personalization To Movie Launch
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The user experience opened with the movie trailer, followed by the addre ...
- Ready For Interactive Email? It's Ready For You
Show Daily, Nina Lentini - Thursday, February 21, 2019
You can create forms, polls, countdowns, live text, and/or personal images ...
- AT&T Improves Post-Hurricane Sentiment On Puerto Rico
The MediaPost Cases, Nina Lentini - Thursday, March 14, 2019
The communication strategy included TV spots, live integrations, print, digital advertising, soci ...
- NPR's 'Wait, Wait... Don't Tell Me!' Podcast Launches Smart Speaker Quiz Game
Publishers Daily, Melynda Fuller - Friday, January 18, 2019
The new weekly game is available via Amazon Alexa and Google Assista ...
- 'NYT' Launches Voice-Activated Content, Audi Collaboration For Alexa-Driven Devices
Publishers Daily, Melynda Fuller - Sunday, January 13, 2019
In a move to explore leveraging voice to reach current and n ...
- Toyota Brings Retail Experience To Online Users
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Toyota set out to increase impressions for awareness, engagements for interest, a ...
- Warner Bros/MGM Brings Movie Ticket-buying To A Screen Near You
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
The new product combined an array of sophisticated technologies, including: TV ...
- Walgreens Harnesses Local Touch To Raise Community Awareness
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
Users could learn about a variety of Walgreens "Find Care Now" service ...
- Kraft Heinz Whips Up A Twitter Frenzy For Its Mayochup Sauce
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
They followed up with a debate about the name, with nominees li ...
- Mediafly Acquires Alinean, Adds B2B Sales Enablement Tools
Email Marketing Daily, Ray Schultz - Thursday, October 25, 2018
Mediafly will gain interactive B2B sales tools, including TCO/ROI calculators, with t ...
- How The RNC Pivoted From A Presidential Win To Local Races
The MediaPost Cases, Nina Lentini - Monday, November 19, 2018
In the past year, any extra money went to digital. Normally, the ...