- The Livestream Mall Crawl: Crayola and Mall of America Virtualize The Shopping Ritual
The MediaPost Cases, Lisa Singer - Friday, July 30, 2021
When customers can't come to the mall, Mall of America is bringi ...
- AppMail Partners With Gmail To Offer AMP Capabilities
Email Marketing Daily, Ray Schultz - Thursday, June 10, 2021
Shoppers can order or take other actions without clicking through to ...
- Cover Story: If You Don't Buy This Maskgazine, COVID May Not Kill You
MediaDailyNews, Joe Mandese - Thursday, May 20, 2021
At a time when ad pros seem to take print editions f ...
- New Email Tool Features Dynamic Merchandising
Email Marketing Daily, Ray Schultz - Thursday, May 6, 2021
Creator Interactive Email allows fast deployment of emails without coding, the compa ...
- The Rise Of Social Audio
MediaDailyNews, Bre Rossetti - Thursday, May 6, 2021
The interactive audio space offers a new breed of potential influencers ...
- NextGen TV May Be Able To Fact-Check News Content
TV Watch, Wayne Friedman - Friday, April 23, 2021
Some reports suggest ATSC 3.0 might also be a tool to identi ...
- New Consortium To Offer Programmatic Interactive CTV Ads
Digital News Daily, Karlene Lukovitz - Monday, April 19, 2021
Innovid, The Trade Desk and Magnite have formed an integrated marketplace ...
- Holistic Emails: What AMP Can Do For Marketers
Email Insider, Ray Schultz - Friday, April 16, 2021
AMP goes beyond the features offered by interactive emails, Dyspatch claims ...
- Cookie Anxiety: Why Brands Are Sweating And What They Can Do About It
Email Insider, Ray Schultz - Wednesday, April 14, 2021
The answer to the end of the cookie is to talk ...
- IPG/Verizon Study Finds Interactive Ads Perform Better, Especially When People Interact With Them
MediaDailyNews, Joe Mandese - Monday, April 12, 2021
Decades after Madison Avenue began utilizing interactive ads on the assumption th ...
- Email Collection Forms Improve Performance Of Online Videos
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 7, 2021
Consumers watched more than 23,000 years worth of videos In 2020, accordi ...
- Sinclair's Bally Sports RSNs Look For Better Days -- And More Virtual Pay TV Carriage
Television News Daily, Wayne Friedman - Friday, April 2, 2021
Heading into the new baseball season, Sinclair's Bally Sports has some hurdl ...
- Roku Starts Advertising Brand Studio For 'Streaming-First' Marketers' Content
Television News Daily, Wayne Friedman - Tuesday, March 23, 2021
Roku says this will include short-form ad-sponsored TV content on The Ro ...
- NBCU Expanding One Platform Commerce to Facebook And Instagram, Peacock
Digital News Daily, Karlene Lukovitz - Monday, March 22, 2021
The NBCU platform's interactive tools and network of 100-plus retail brands wi ...
- Trendline Interactive Acquires Data Insight Group
Email Marketing Daily, Ray Schultz - Thursday, February 25, 2021
The company previously purchased two email companies: Inbox Marketer and Inbox P ...
- "Knives Out" Cuts Through Box Office Clutter with an Integrated Puzzle Sweepstakes
The MediaPost Cases, Lisa Singer - Friday, February 12, 2021
How does a new film attract the attention of moviegoers when it ...
- Captify Goes Beyond Google Trends, Launches Unique Publisher Suite In Search Intent-Powered Platform
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, December 2, 2020
Filling a massive gap in the ad industry, on Wednesday Captify wi ...
- Netflix, Chooseco Resolve Battle Over 'Bandersnatch'
Digital News Daily, Wendy Davis - Tuesday, November 24, 2020
Netflix and Chooseco have settled a high-profile dispute over use of t ...
- CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoY
Video Insider, Karlene Lukovitz - Tuesday, November 10, 2020
Mobile's share of video impressions declined by 8% in Q3 to 43 ...
- New Amazon Service Lets Brands Easily Integrate Livestreams Into Sites, Apps
Digital News Daily, Karlene Lukovitz - Thursday, July 16, 2020
Interactive Video Service uses the same technology as Amazon's Twitch, but allo ...
- Quotible And SpinCar Connect To Offer Interactive Email For Auto Dealers
Email Marketing Daily, Ray Schultz - Tuesday, June 23, 2020
Dealers can now send quotes that allow prospects to explore the vehicl ...
- 'NYT' Launches 'Unfinished Work' Virtual Series, Focuses On Women's Rights
Publishers Daily, Melynda Fuller - Tuesday, May 19, 2020
Part one of five kicks off today with a discussion called "T ...
- LinkedIn Accelerates Product Development, Launches Live Streaming Events Platform
Digital News Daily, Laurie Sullivan - Tuesday, May 12, 2020
LinkedIn on Tuesday launched a live streaming events platform that combines existi ...
- Hulu Scales, Amplifies Bespoke Installation To Mirror Female Empowerment For 'Handmaid's Tale'
MediaPost Connect, Nina Lentini - Friday, April 3, 2020
"The success of this campaign was based on that core insight ...
- Microsoft Bing Tracks COVID-19 Confirmed Cases, Aggregates Data And Articles
Search & Performance Marketing Daily, Laurie Sullivan - Saturday, March 14, 2020
Microsoft Bing has launched a COVID-19 Tracker website that provides details ...
- Kellogg Sells Pringles During Super Bowl In Real Time
MediaPost Connect, Nina Lentini - Tuesday, March 10, 2020
You can register to read more brand case studies like this o ...
- 'The New York Times' Uses Google Lens To Create Interactive Experience
Publishers Daily, Melynda Fuller - Thursday, March 12, 2020
The interactive covers, featuring Billie Eilish, Lil Nas X and Megan Th ...
- SharpEnd Teams To Scale Interactive Bottle Caps
Connected Thinking, Chuck Martin - Tuesday, February 25, 2020
The London-based "agency of things" has signed a strategic partnership with ...
- Judge Sides Against Netflix In Trademark Battle Over Bandersnatch
Digital News Daily, Wendy Davis - Wednesday, February 12, 2020
Siding against Netflix, a federal judge on Tuesday refused to dismiss clai ...
- 'People' Connects With Audience Via Text Through 'Community' Platform
Publishers Daily, Melynda Fuller - Tuesday, February 4, 2020
Debuting at the Oscars, the platform allows users to connect with t ...